The success of any airline
worldwide lies heavily on the business model it adopts. This is done in
consideration of both the demand and supply aspects of the market. The choice of a business model exhibits the
accompanying costs and economies of operations which have a driving force on
the revenues of the airline. This is vital for its growth and the customer base
it will acquire. The business model determines the orientation of the airline
towards its customers. It also explains the value proposition of the airline
which will attract more customers. The
proposition in this project is that the airline uses Airbus A320 in its
operations. This is a large carrier with a capacity similar to that of Boeing 737.
This carrier has the capacity for short to medium haul. This aircraft selection makes it possible for
the airline to operate as a low-cost carrier as well as network carrier.
References of Airline Fleet Planning
[1]
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P. Clark, Buying the
big jets: fleet planning for airlines. Routledge, 2017.
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[2]
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M. Rosskopf, S.
Lehner and V. Gollnick , "Economic–environmental trade-offs in long-term
airline fleet planning," Journal of Air Transport Management, pp.
34, pp.109-115., 2014.
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