This type of business model will
enable the airline to operate from point to point so as to create
connectivity. There is an increasing
growth in the preference of low-cost carriers (LLC) among the passengers [4]. This is due to the
lower fares charged by this carrier and the shorter time in which traveler use
in the air. This type of carrier depicts commonality, hence operational costs
are reduced which enables them to charge lower fares. LCC will eliminate
certain services such as meals and additional services which will further bring
costs down. This carrier will not connect
its passengers rather it will operate from point to point making frequent
trips. The point to point destination will create value for the customers since
they will not see the need of connecting their journeys. This business model
will allow for distribution of its staff, handle equipment, bridge and gate
requirements, among others, which will be a key driver in cost reductions. The homogeneity attained in the aircraft
acquisition plays a key role in cost reduction since this influence the
operational costs.
Essentially, the design of the low-cost
carrier is based on cost reduction and unbundling services that are not
significantly important. This enables the extension of the airline’s facilities
as well, which pulls down operational costs down further. The design of low-cost carriers facilitates
cost advantage which makes this carrier popular among travelers. It enables the
allowance of one-way tickets and a simplified fare structure which in addition
facilitate internet ticket booking [5]. In this way,
customers will be able to reserve their seats remotely without having to make a
physical appearance at the airport. Putting all these factors into
considerations, and the plane’s attributes, I propose that airbus A320 be used
as a low-cost carrier by the airlines in its point to point operations. This
carrier can be used for family travel as well as business purposed.
References of Airline Fleet
Planning
[1]
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L. J. L. A. G. M. L.
F. Timothy, "Airline Planning and Schedule," in Quantative
Problem Solving Methods in the Airline Industry, Springer, 2012, pp.
462-654.
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[2]
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G. David ,
"Airline Business Models and Networks: Regulation, Competition
and," Review of Network Economics ·, January 2006.
|
[3]
|
P. Clark, Buying the
big jets: fleet planning for airlines. Routledge, 2017.
|
[4]
|
M. Rosskopf, S.
Lehner and V. Gollnick , "Economic–environmental trade-offs in long-term
airline fleet planning," Journal of Air Transport Management, pp.
34, pp.109-115., 2014.
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