The increasing dynamism in the
aviation industry has brought about complex reconfiguration in business
frameworks of airlines. The market of
the aviation industry is characterized by diverse players with complex business
models and high capacity carriers. These
large capacity carriers create a kind of monopoly since the low carriers cannot
match to the capacity and capital requirements for inception [6]. The market share
that will be attained by this airline will result from its business model and
its low-cost carriers. A320 will allow for venturing into new markets and
different geographical conditions, hence allow for a market niche. Airbus A320
will serve international and regional markets while meeting the demands of the
domestic market. This airline will face
competition from international established airlines such as the hybrid carriers,
which offers a different line of services.
Different airlines are continually improving their business models to
suit the demands of the customers. Value proposal is increasing with different
product offerings on board so as to enhance competition. With this increasingly
competitive environment, it’s imperative for the proposed airline to increase
its competitiveness through service delivery and lower prices offering using
the business models described herein.
References of Airline Fleet Planning
[1]
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D. Kindström,
"Towards a service-based business model–Key aspects for future
competitive advantage," European management journal, pp. 28(6),
pp.479-490., 2010.
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[2]
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P. Clark, Buying the
big jets: fleet planning for airlines. Routledge, 2017.
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[3]
|
M. Rosskopf, S.
Lehner and V. Gollnick , "Economic–environmental trade-offs in long-term
airline fleet planning," Journal of Air Transport Management, pp.
34, pp.109-115., 2014.
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[4]
|
L. J. L. A. G. M. L.
F. Timothy, "Airline Planning and Schedule," in Quantative
Problem Solving Methods in the Airline Industry, Springer, 2012, pp.
462-654.
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[5]
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G. David ,
"Airline Business Models and Networks: Regulation, Competition
and," Review of Network Economics ·, January 2006.
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