Value chain analysis of Airline Fleet Planning

            Clark (2017) describes value chain as the uniqueness attributed to the operation of a certain business in an organization.  This uniqueness enables the company to undertake certain activities which are linked to the competitiveness of the organization.  The value chain enables airlines to be unique in service offering; hence many customers depend on them for business and leisure activities.   Formulation of a value chain takes into consideration the objectives of the business as well as the long-term goal of the airline.  The value chain I propose for this airline will incorporate the mutual association of organizational strategies, business and information strategies.  The value will be created through association of these attribute for the benefit of the customers. Primary activities such as the inbound logistics, operations, outbound logistics services and sales and marketing will be done with the consumer in mind so as to convey the maximum benefit possible.  These primary activities will be jerked by support services to ensure product delivery is timely and of expected quality. These include the provision of an appropriate technology to synchronize daily operations with the expectations, planned procurement process, selection of the right personnel to fit in human resource management and provision of infrastructure to enable the smooth running of the operations.

        The airline will provide for online booking of tickets and notifications to the customers of their processes tickets. Customer will be able to select their seats remotely at any time of the day. The customers will be notified of any changes that occur during the flight or a reminder of their flight schedules. Customer data will be centralized to enable ease of retrieval in case of repeat travel.

References of Airline Fleet Planning