Portfolio Analyze the Marriott Company’s Prospects and Future Pipeline in Europe

In Europe, Marriott operates the most diverse and greatest hotels portfolio with all the services and luxury. And it wants to expand its accelerated growth in extreme luxury brands. Marriott is considering the fifth largest portfolio that offer hotels with almost 24000 rooms with all the luxury facilities and want to double its target in the continent. Here are few future plans of the company:

·         Marriott in the continent plans to debut delta hotels, more than 40000 rooms signed for the brand and they have announced to increase the size of its portfolio in all the segments of the industry.

·         Marriott set goals in the Europe that by 2020 opened more than 12000 rooms that making the strong pipeline in different countries like Edinburgh, Dresden and Paris (MARRIOTT INTERNATIONAL, 2017)

·         Marriott wants to capture the largest growth of rooms in most affordable lifestyle in near future. 

·         Marriott which is a long-time leader, provide experiential travelling opportunities to all their guests.

·         Marriott are going to invest in place pass that use by many travelers because it provides technology solutions on different platform online. At globally, travelers use these links to travel in the world at any place.

·         Marriott want to explore new ways for all the travelers and give them all facilities that provide them comfortable environment and travelling opportunities.

·         Marriott wants to explore the capacity of rooms in all around the world by opening new links in different countries and provide a single platform for travelers to search traveling options easily.

·         They want to promote the travelling and try to make strong relationship between different countries through travelling.

·         Its goal is to promote the traveling opportunities and provide facilities of all travelers in every country of the world. Travelers can use latest technologies to get the facilities during travelling and feel comfort during their travel and enhance the relationship of different countries (Marriot News Center, 2015)

 References of Analyze the Marriott Company’s Prospects and Future Pipeline

Marriot News Center (2015) ravelers Can Ask Anything, Anytime, Anywhere with the New, Industry-leading Mobile Request Chat Feature from Marriott Hotels – Now Available on the Marriott Mobile App, [Online], Available: https://news.marriott.com/2015/05/travelers-can-ask-anything-anytime-anywhere-with-the-new-industry-leading-mobile-request-chat-feature-from-marriott-hotels-now-available-on-the-marriott-mobile-app/ [21 March 2019].

MARRIOTT INTERNATIONAL (2017) Marriott International Announces 2020 Growth Vision in Europe Post Starwood Acquisition, [Online], Available: https://news.marriott.com/2017/03/marriott-international-announces-2020-growth-vision-europe-post-starwood-acquisition/ [21 March 2019].