The company that is under
analysis is Emirates and as it is an airline company, it is quite evident that
the company would be measured in terms of some of the measures that are
specific to the industry. It can also be seen that this is the make or break
point when measured in terms of passengers, and seats occupied. As both of
these trends are important, but the first one tells the number as per growth,
while the second compares I with the already established percentage taking into
account the capacity in total.
In order to observe the growth of
Emirates in the industry, it can be seen that there are numerous measures that
are illustrated. The few of the measures for growth are Passengers carried,
Cargo Carried and Total Capacity. It can be seen that all of these factors are
critical and would be explained one by one.
First measure is the number of
passengers carried. It can be seen that the number starts around 10,000
thousand and moves on to more than 50,000 thousand. This is a short term a
little over 13 years and the increase is more than 500%. This is truly amazing,
and as it can be seen that there is a consistent trend and with this consistent
trend the proportion is consistent as well.
It can be seen that this too
indicates that there is an increase in cargo, and the increase also denotes
that this trend hindered in 2012, but got restored in 2013. Moreover, the
trends also indicate that there is a constant rise and this points out the
point of consistent growth. The curve however flattens to a great extent after
2017.
It can be seen that this is a little
flat that the previous versions, this indicates that the capacity of the
company is increasing and it also indicates that the potential is also
increasing. In an overall fashion, there is a rise in the tendency of total
capacity and it is almost equal to that of the total passengers. The trend here
is the same, the curve has a flat foundation after 2017, and it remains flatter
still in 2018.
In an overall context of growth,
it can be seen that the indicators do indicate bumps in the history of the company
that is being observed but the over trend indicates an upward movement of the
metrics that are used above as measures for growing organization.
References of Emirates Airline Growth
[1]
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P. Clark, Buying the
big jets: fleet planning for airlines. Routledge, 2017.
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[2]
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M. Rosskopf, S.
Lehner and V. Gollnick , "Economic–environmental trade-offs in long-term
airline fleet planning," Journal of Air Transport Management, pp.
34, pp.109-115., 2014.
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[3]
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L. J. L. A. G. M. L.
F. Timothy, "Airline Planning and Schedule," in Quantative
Problem Solving Methods in the Airline Industry, Springer, 2012, pp.
462-654.
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[4]
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G. David ,
"Airline Business Models and Networks: Regulation, Competition
and," Review of Network Economics ·, January 2006.
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[5]
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D. Kindström,
"Towards a service-based business model–Key aspects for future
competitive advantage," European management journal, pp. 28(6),
pp.479-490., 2010.
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