Brief description of the product and target market of Boost

        For describing the marketing plan of the product top deciding and selecting the specific product is too important because this product is used to applying the complete marketing plan in which the target audience is most important because target audience are these people who are involved in buying the product. The product which is selected for the implementing the marketing plan that is linked with premium category of the product it doesn’t include in the basic needs of the life. This product is played vital role top implementing the complete and accurate market plan.

        The product is selected as the branding of the chocolate as candy success.  There are various messages which are required to sending the target audience of the brand by the new chocolate candy bars which is the combination of the chocolate and caffeine which is use to boosting the energy of the customers. This chocolate is selling in the market by the brand name of “Boost”   and this boost is prepared by the combination of the chocolate and caffeine and it would be used to boosting the energy of the individuals in several manners. Boost is brand of the Cadbury chocolate [1].

Industry Trends of Boost

        There eight major trends of the industry which are used to implementing the marketing plan on the “Boost” and these trends are the Convergence of brands which is referred to the pioneer disruptive growth revenue growth for the marketers of the brands. It has strong impact on their campaigns [2]. The other one industry trend is to promoting the changes in the industry this trend shows the advertise of the Boost is using in the market for introducing the products in the market and the industry can be fluctuates according to the current market [3]. Three other trends of the industry are to increasing the focus on the experiential marketing, marketing and sales automation, the Programmatic and Retargeting Advertising, Content marketing is requiring for the industrial brands. The Diversity of the thoughts is the major trend of the industry. These all trends of the industry would be applied on the “Boost” for introducing this product in the market.  These all trend of the industry would be effect t on the marketing strategy in positive way means it would be used to enhancing the growth of the Boost in the market or industry.

Target market of Boost

            Boost is manufacture to meeting the demands of the people who are involved in taking the caffeinated product and it would not bitter for its tastes just like as many other caffeinated products which selling in the market. Boost is created to introducing the outstanding and amazing taste in the market. This chocolate is consisted on the large amount of the coffee and it is good product for the coffee addicted persons.  The boost will be the one of the favorite products for those who is coffee lovers as well as they are involved in taking the caffeinated drinks. The research carried out in the United states to analyzing the people who are taking the caffeinated drinks in their regular and routine life’s and it was predicted 77 % peoples are involved in taking the coffee and most of these people4 are belongs to adults.  That why the target audience of the Boost is the youngsters and adults of the nation mostly those who are going to schools. The major target market of the Boost is the people are lies between the 17 to 35 years old and it includes male and female both. But the male are specially targeted for the launching the boost in the market [4].

Marketing Mix of Boost

    There are four major variables of the marketing mix which are used to introducing the Boost in the market and these all variables product, price, place and promotion.

Product of Boost

        The product is the candy bar which is manufactured by the combination of the chocolates and caffeine but it not bitter like the coffee and it is known by the brand name of the Boost in the market. There are various messages which are required to sending the target audience of the brand by the new chocolate candy bars which is the combination of the chocolate and caffeine which is use to boosting the energy of the customers. This chocolate will be sold in the market by the brand name of “Boost”   and this boost will be prepared by the combination of the chocolate and caffeine and it would be used to boosting the energy of the individuals in several manners. Boost is consisted on the amazing taste which is manufacture by considering the demand of the adults.

Price of Boost

        There are the wide ranges of the prices available for the boost and the process of the Boost are also decided according to the signet of the audience for example for the baby boomers boost is available from the $ 1 to $ 5 in the market whenever for the adults of the market the price is selected from $ 5 to $ 100. Even the decorated boxes of the Boost are also available in the market for the different events as Christmas, Wedding ceremony and it also available for those who want gift their some special. Furthermore the extensive variety for the process of the Boost is available in the market which is drawn according to expectations of the customer as well according to the target audience.

Place of Boost

        The multiple distributional channels will be offered by the Boost such as the little boutiques of the Boost will be opened in the various shopping malls of the United States. Boost will be also provided at various retailing store of the United as wall Mart and euro store it will be used their own distribution channel as well. The various distribution channels of the Boost will be opened at the super market, shopping centers and airport. These all shopping malls will be used for the Boost as secondary destruction channels but their primary distribution channels would be their own outlets.

Promotion of Boost

        The affluent advertising is increasing by the boost which is used for its retail stores and the various promotions are also offered by it for ensuring the awareness of the product. The boost is performing as the grater brand for their market and target customer. But at initial stages the in store promotion will be offered by the Boost to welcoming and celebrating the spring according to their limited editions. Boost is also offering the various promoting at the events as Christmas and many other ties in packages promotion is also using for the Boost [5].

References of Boost