1. Classify each of the following products into either convenience, shopping, specialty or unsought goods:

1.      Study two product mixes. Product mix 1: A,B,C and D are the lines and for Product mix 2: X,Y,And Z are the lines. Which mix more breadth and why ad which mix is deeper and why.

Ans. As we know breadth means that enhancing new product line in the market or start producing new line of product as a whole and depth means that more products are going to add in the same product line or existing product line.

The more breadth mix are; d1 with X line, d1 with Y line and d1 with Z line. because the number of product line going to increase by combing the X,Y and Z product lines with a new product line D.

The more deeper mix are; a3,x4; a3,y4;b3,x4;b3,y4;c2,x4;c2,y4. Because the number of product going to increase in the products of A, B, C, X and Y and the mix of these product collect become deeper. 

2.      Suppose you are the coffee buyer at Kroger’s. There is a strong cooperate initiative to increase store label merchandise. Discuss the advantages and disadvantages of offering private label coffee.

Ans. Advantages of private label coffee:

Following are the advantages of private label coffee: by advertising the business, provide excellent coffee with own brand, for encouraging the success buy quality products that already used in the market, because of your own legal rights you can alter at any time according to own will and no manufacturing and no wholesale buying an do all the parts by yourself.

Disadvantages:

Following are the disadvantages of the private label coffee: take enough time to attract customers, advertisement is difficult, brands are major competitors in business, people don’t want to change their existing taste and trust development is long term process.

3.      You are the brand manager for a firm………………what should you do?

Ans. As a brand manager, it is the responsibility to check what is the image of our product in the market and what problems people face while using our products. Vanilla extract stashed is the product and many issues are going to appear related with this product. The empty bottle issue shows that more attention must be given on the production sector that fill the bottles and transfer to packaging sector. Next is that the quantity of alcohol is going to increase in the bottle so that many teenagers are going to addict of this product which is not a good thing and the production sector must consider the ratio of all ingredients and the next problem is that the seal of bottle is too hard that many older cannot open it easily so make the cap or seal in such form that can be easily opened with everyone. So the basic issue arises in the production and packing sector of the bottle and company consider all the problems seriously.