Comparison of Critical Research on Design History of Streamlining and Scandinavian Design

        It is a fact that streamlining design got its inspiration from Art Deco design, but still, it came up with its characteristics to be differentiated from Art Deco. In the era of 1930s to 1950s, the industrial revolution was on the rise, and things were getting modern in style, so streamlining design got attention from various great designers of that time. In that period of time, one of the renowned names in design history was American designer named Norman Bel Geddes, who is known to be the designer of modern America. He was known to be one of the instrumental designers of modern American design, who used the essence of streamlining design to come up with great design ideas in for industrial field [8]. It is true that Norman Bel Geddes was not the one, who originated streamlining design, but he certainly made it a prominent one in the industrial era. That’s why; his design office had so many famous clients for the design like IBM, Texaco, and General Motors etc. He came up with great streamlined vehicle designs and changed the modern look of American design [9]

        In the age of industrial design with American context, there is one more designer, who has been associated with streamlining design named Raymond Loewy. He has also been instrumental in image making of modern industrial American design with his great ideas, as he was so much famous for his streamlining design. He worked for various industries and came up with modern designs, which were appreciated by the customers as well as clients. He came up with wonderful ideas of railroad design, and also was associated with Coca-Cola for making their vending machines designs. He was also linked with Electrolux Company for making designs of their refrigerators in 1940 [10]. It is a fact that streamlining design movement could not sustain for a longer period of time, but still, it remained an important design movement for the image making and modern shape of the industrial design, which gave the world with various modern industrial designs for various industries. That’s why its role in the history of design movements can be considered an important one [11]

        While comparing with the Scandinavian design it can be said that it is important in the field of art and design, and it gave new thinking to design. The world has taken so much from this design, and it has been extremely instrumental in developing modern designs with so much elegance still keeping an element of simplicity. In interior and furniture, the Scandinavian design is not only simple and sleek, but it is also democratic in nature as well. The beauty of the Scandinavian design is that it has no time limitations, as many other design movements came and vanished away, but this is not the case with this design, because it has great features of elegance and simplicity, which makes it relevant for all periods of time.

References of Critical Research on Design History of Streamlining and Scandinavian Design