Summary-Issue/Problem

        The fast retailing company is entered it to the retyai9lingh industry of the Canada in September 2016 and it have opened its first with name of Uniqolo in Tornoto. The Canadian retailing industry had attentively rejected its foreign brand just like as Aeropostale and Target rather than the other Canadian retailers for example Le Chateau and Reitmans Ltd were continuously struggling for maintaining it according to the competitive landscape. A Japanese fashion retailer named as UNIQLO had been struggling in the markets of the United States just because of the deficiency of the brand awareness as well as the strategy of the aggressive expansion. It had aimed to become the dominant fashioning brand in Canada; the extensive research is conducted by the UNIQLO which is prior for entering in the market [1].

    It was facing the problems in global market for the supply chain model, this was saturated in Japan, and it was involved in online trading for 4% of the sales and it have inconstant product size among the United Sates and Asian markets.

Alternatives Solutions

    It have three alternatives solutions as alternative one discussed about the model of the supply chain which must have structure of the Inditex by increasing the prices, reducing the lead time, there does not be leverage for competitive advantage of Uniqlo.

    This is the alternative solution for the Continued growth in Asian markets in which included as the Japanese market is the saturate, In the Asian markets there is significance presence, For the Asian markets the model of the supply chain must be considered as the successful. Focusing on e-commerce in Europe and United States and adjusting the size to fit it in the United States market.

Recommended Action

    It is recommend that it must be maintains the current competitive advantage for high quality and low cost. The e-commerce must be profitable. It also recommended that US market must has only 39 store as well as a huge potential growth. By solving its problems to follow the alternative solution The Uniqlo can earn 1.12 billion more in 2020.

Personal Takeaway

    I have learned about the supply chain model of the company by analyzing critically this case study. This study shows the firm can run in good way by following the proper procedure of the supply chain. 

References of Summary-Issue/Problem