There are different sources of secondary data information
Internal Source
External Source
These sources of data are sub divided into further parts;
Internal Sources
Balance sheets
Inventory record
Loss and profit statements [4]
External Source
Professional, trade and business association
Government sources
Corporate fillings
Q4) Describe the
different types of measurement scales.
There are four types of measurement scales which is explained as below;
Ordinal Scale
Nominal Scale
Interval Scale
Ratio
Scale [5]
References of secondary data information?
Grimsley, S. (2018). Secondary Data in Marketing Research:
Definition, Sources & Collection. Retrieved from
https://study.com/academy/lesson/secondary-data-in-marketing-research-definition-sources-collection.html
Mymarketresearchmethods.com. (2017). YPES OF DATA &
MEASUREMENT SCALES: NOMINAL, ORDINAL, INTERVAL AND RATIO. Retrieved from
https://www.mymarketresearchmethods.com/types-of-data-nominal-ordinal-interval-ratio/