Assignment on Girl Scouts

        The adult membership in Girl Scout is sharply dropped, in the second straight year to intensifying the pressure for the 1-2 years of organization to calculate the methods of the reversing trends. There are the arrays of the internal difficulties, involving the rifts programming with the serious problem however the Girls Scout of USA have this. Families and parents is fanatically unstable, working of the jobs frequently is more  as compare to leaving the time for volunteer for their children in extracurricular activities. The Girl Scout is defended their decisions to enter the partnership of business by Mattel of the Barbie doll manufactures.    (Cbsnews.Com, 2014)

        Through various activities such as taking a hike overnight under the starry sky and running a business of cookies all on their own. Different activities help in building the confidence of girls, a powerful sense of self, seeking different challenges, displaying positive points and values, forming and maintaining healthy bonds, identifying and solving issues in various groups and communities. Critical evaluate the Girl Scout to approach the target, how the diversity of experience is being limited. Around about 6% adults amenders and the youth members are dropped in 2013-2014.The reasons for the decrements of members and the volunteers is the financial status of the families. in the tradition activities, the loosing of the interest is also a big reason of the decrement of the member and the volunteers. There are more than 267,000 follower of Girl Scout of USA on Facebook and the 43,000 followers on Twitter. (Johnson, 2014)

Marketing Strategies on Girl Scouts

    There are the various marketing strategies that the Girl Scout have managed as well as execute it, and these marketing strategies just helping the Girl Scout, means to address the problem,

Scarcity is the first marketing strategies, many people buy the 5 boxes of the Girl Scout at a time that is main reason , due to there are few availability for limited time. In different activities of leadership, the Girl Scout in involved the entrepreneurships activities because 8 weeks out of the year some specific activates is involved.   The Girl Scout are implemented the different types of the cookies, in Be-everywhere strategy. Girls Scout had revamped for the outdoor – oriented programs which is included the STEM activities with the financial activities for literacy education.  The undeserved communities, to push the aggressive for the ethnic minorities. To reach the broad amount of user, the interest is raised between the target audience, interaction activities is uploading in unique way, and the advertising. The global status is supposed which is used for the diversity eyes and attract the attention of the Girl Scout to lack at a moments. There are many televisions which is used in the advertising is beneficial, but closer to reach the limited amount of the Girl Scout. Facebook is the significant platform to reach the more girls will be convenient. By social media and the televisions the advertisement is most effective in sorting the lost volunteer. (Johnson, How the Girl Scouts Do Real-Time Social Marketing, 2014)

Target Markets on Girl Scouts

    The target market for the Girl Scout is the Schools , university ,audience for the young girls, and the adults with time but should kept same in the new marketing strategy by the little modifications.  There are many programs involved in the for two-three years then older girls will open the new doorway to attract the participation of the organization. Raising the trends for open the new markets, it will be liked. Audience is the attracting part which more efficient to proposed the new means.

What should communicate?

        In activities there is a strong component to keep interest which is very important for attracting and strengthening the new participants to existing ones .The new and unique activities is induced the Girl Scout in the different methods to communicate by the new participants , curiosity which is fund to build it. The Gils Scout should be relayed, the messages paly the major role to building the confidence to adhering the educational activities in the affordable method. In communication the digital platforms with the direct interaction by the parents to be efficient.

How should you communicate?

        Ensure the program, to adhere the new marketing strategy for the Girl Scout, because these program are not expensive for the normal families. Developing the confidence for the young girl, in every new thing for teaching. Reduced the interest participants which are negative effect for the participants, by using the same activity. Designed the new activities for the adults buy collaborations

References of Assignment on Girl Scouts