Essay on Ford hires US firm as its lead ad agency in a major blow to WPP

        The famed automotive company Ford moved on to BBDO, an advertising agency as its potential player in the creative strategy according to the auto company. It will bring a change to the way how things are at the moment for the company as it will be increasing innovation in the existing marketing strategy [1].

        Being a popular automotive company, Ford has to have something new in the packet for its customers and that is why it was declared by the company that the global advertising company, WPP will not stop advertising, website development, and in-store advertising. Its dealership will also be effective as long as it is running. However, BBDO will be the one running brand advertising which actually means that it will bring a massive change for the vehicles of Ford through creating overarching themes and ideas. No doubt as long as an automotive company is concerned, advertising is very important and thus, Ford has moved on to BBDO [1].

        For decades, agencies associated with WPP have been walking with Ford and it first started in almost 1943. By partnering up with BBDO, Ford will develop a new setup which will play an important role in reducing costs and will represent almost 150 million dollars in yearly-efficiencies. Furthermore, it will involve innovation in the new advertising plans which will again prove beneficial for the company [1].

        Considering the strong competition that Ford has to face, innovation is very important and that is what partnering up with BBDO will bring to Ford. In automotive industry, surviving sure is difficult because customers seek more with the passage of time. Thus, innovation and creativity are important for automotive companies to stand out and develop the profitability, growth, and productivity which is necessary and the same can be said about Ford as well. With the new creative marketing agency, Ford will be now including attention on customer relationships as well. Depending on BBDO, Ford will be now investing more in innovation other than the vehicles and it will help the company in getting the attention of customers. With a strong attraction of customers, the sales are bound to increase for the automotive company [1].

        Ford seeks more revenues and increasing sales is not the only way of doing such. There is another way as well which concerns reducing costs and that is yet another goal of Ford with the new advertising agency, BBDO. By adopting a new efficient advertising strategy, Ford will be cutting down costs exponentially.

    With the help of creativity, the market position of Ford will be improved as relying on it, the company will be able to anticipate the changes in market and adjust according to them. This way differentiating itself from the rest of competitors will also be easy. Since BBDO will help the automotive company in analyzing the present trends in market, Ford will be able to invest in the accurate place without wasting costs and achieving opportunities [1].

    Overall, Ford has taken the right decision of partnering up with BBDO as it will help the automotive company a lot in reducing costs, achieving more sales, attracting customers, improving customer relations, and generating more revenues.

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