Conclusion on The Emerging Social Enterprise

It is concluded that social enterprise tools help the organization to enhance its productivity, bring innovation and become able to create a stronger brand image. With the passage of time, the technologies have developed rapidly and the organization has no choice but to adopt new wave to improve themselves and to give tough competition to their competitors. The use of social media website such as Facebook, Twitter and Google+ allow the organizations to resolve many complex issues such as data collection and reaching to the vast number of customers.

Salesforce has supported social media usage and has developed into a social enterprise. Salesforce Corporation can understand the needs of its customers more efficiently by using the social media platform. Through social media, the corporation can take feedback from its customers and focus on those things that create customer loyalty. The usage of social media sites helps the organization to reach new markets and reduce its cost. Through the implementation of the latest technologies, the organization can bring innovation in the way it operates and monitors its day to day operations. For gaining a competitive edge over the competitors' social media can provide a variety of options to the organizations.

The social enterprise such as Salesforce should focus on three key dimensions which include accountability & transparency, engagement & involvement and the last one is the speed of change. It has been seen that the technology around the world is changing rapidly with the passage of time which brings new challenges for the corporations. It has become important for organizations to implement change as quickly as possible so that they can sustain in the long run. The organizations that implement successful change in the corporation have more chances of survival in the long run and generate a significant amount of profit.