Introduction of Customers Behavior (Sports Car)

            In this paper we are going to discuss about the customer behaviour in terms of using the sports cars in people of Kuwait. In this paper we have conducted the idea in order to get the views of people regarding the use of sports cars of people in their regular travelling. The main aim of research is to get an idea about the buying behaviour of potential customer about sports cars. The motivation of customer about buying sports car for their regular use and we also came to know about the mind of people regarding the use of sports cars. We have conducted interview from various people as viewers opinion is very much important to consider properly in terms of completing our research.

        There came many of the issues and problems in terms of conducting this research is to know about the exact potential of buyers as some people do not respond properly. It is conducted in terms of understanding the decision making process of customers in terms of purchasing sports cars. As there is a concept that every consumer is very much selective and persuasive in terms of buying the products and they wanted to have best thing at one time when they purchase. The people in Kuwait spend a lot of money every year in terms of purchasing sports car every year.  Sports car is that product that came in luxury products purchases that is only possible for the elite class people. Therefore it is a culture in elite class and a trend as well that they all time ready to get as high as possible amount sports card or any other luxury product in terms of maintaining their status level. The conducted interview helps so much in terms of having a complete knowledge of this concerned point.