Project & Process of Customers Behavior (Sports Car)

        In this paper the behavior of the sports car customers is analyzed and interview from four of the customers in also conduct in order to get an idea about the potential customers behavior in the market of Kuwait. In this paper primary and secondary research used to investigate on the customers behavior regarding the buying of the sports cars in the city of Kuwait.

        For the primary research in this paper, the interviews are conducted from 4 respondents and 12 questions were asked from each respondent related to the buying behavior of the customers. For the secondary research some of the articles are reviewed related to the behavior of the customers in the Kuwait market

Purpose of Research of Customers Behavior (Sports Car)

        The main purpose of the research is to investigate on the behavior of the customers regarding the purchase of sports car. The objective of the research is to know about the motivations of the customers of buying the sports cars and how they the customer prefers to purpose the sports cars as compare with any other car. This research paper would also help us to know about the psychology of the customers who are more likely to invest their money in the sports car.

Problems and Issues  of Customers Behavior (Sports Car)

        The main problem in this research it to evaluated the potential market of sports cars because, the youngster in the Kuwait for more likely to buy the sports car as compare with the professionals and sports person in the country. The change in the market potential customers and the trends in the market, the issues might be created for the marketing companies.