Category Description & Background of Customers Behavior (Sports Car)

        The field in which the research is conduct is the sports cars and the customers buying behavior towards the sports car in the Kuwait. The decision making process of the customers have a lot of influence in the buying process. The buying behavior of the customer towards the products is to change with the culture and the country. The products that fall in the category of the product of luxury, the people either use the product as the luxury item like sports car as the fashion trends and the culture in the country or the customers who are likely to have an interest towards the buying of the sports car [1].

        A model of consumer buying behavior can be discussed presented in majority of studies known as the Model of Consumer Behavior’ specifically targeting the restrictions of limited capacities of individuals. In this regard, youth is subjected different levels of decision-making. The model can be fitted in this case if the consumers have limited resources and knowledge and beliefs of consumers are also limited then extensive problem solving takes place which is done by the Kuwait companies in the form of their marketing tactics [2].

        The consumers have become extremely selective in terms of their buying decisions. In this manner, a number of factors and aspects are there that can have certain impacts on the consumer purchasing decisions for which companies need to revive their marketing strategies and their advertising tactics to be noticed by the customers. Consumer purchasing decision is known as a procedure that involves certain steps on which customer reaches to a specific decision to select any respective product. The number of steps includes identification of requirement, search for the information, analysis of the substitutes, selection of the product, and also the behavior in the post-buying scenario. The buying process contain the customer’s point of view about his demands and needs on which the customer makes a buying or purchasing decision either inspired by a marketing scheme or just due to his own requirement [2].

References of Customers Behavior (Sports Car)