Conclusion & Limitation of Customers Behavior (Sports Car)

        Summing up the discussion it can be said that the consumer makes an identification of alternatives depending upon his financial and psychological levels. In this stage, the consumer of the Sports car basically compares, contrasts, and evaluates the accessible alternatives by using different criterions as these criterions change with person-to-person. However, the study also refers that there are some factors that initially influence the searching for alternatives including costs in the form of time or money, the presence of enough information, quantity of professed risks, and also the consumer’s tendency towards some specific alternatives of the online products.

        The decision making process of the customers have a lot of influence in the buying process. The buying behavior of the customer towards the products is to change with the culture and the country. Consumer purchasing decision is known as a procedure that involves certain steps on which customer reaches to a specific decision to select any respective product. Some people who belong to sports profession use it for professions use and some on the other hand just buying it as a luxury.

        The major limitation of the research study is that the primary research is very limited as the data is only gathered from the 4 of the respondents that very small number for any research.