Who is buying the product?

        In the market of Kuwait, the high class people are more likely to buy the sports car. It is quite obvious that the sports cars are very luxurious product and only the rich people can afford to have a sports care.

What are they buying, exactly, when they buy?

        The buying motivation of the customers depends on the needs of the customers, for example some people who belong to sports profession use it for professions use and some on the other hand just buying it as a luxury.

When and on what occasions are they buying?

        For the sports person they are likely to buy the sports cars seasonal, when they have to appear in a tournament or professional training. Some of the people are not in the profession but still very fond of luxury cars are more likely to buy car every year.

Where are they buying?

        They are buying the sports cars in the city of Kuwait, for some people it is professional used equipments and for some it is a source of luxury in their lives.

How are they buying?

        The professional are buying the sports cars through the affiliation with their professional organization in which they are working. For the youngster in the Kuwait who is not really professional buy the sports cars directly from the sports car companies.

With whom do they buy?

        For the professional who buy the sports car need to have a certificate about the usage of the car and the youngster who buy the care have to come to come with the elder person may be their parent  or guardian to keep the responsibility of the consequences of buying youngster a car.

How often do they buy?

        For the sports person they are likely to buy the sports cars when they have to appear in tournament training. Some of the people especially the youngster who are very fond sports cars are more likely to buy car every year.

How much do they buy?  How much do they spend?

        The youngsters in the Kuwait are likely to buy the sports car every year normally and annually they spend over $6 million every year for buying the sports car.

Why are they buying?

        The customers are buying the sports car for various reasons depending on their needs and motivation sports person buy sports car for professional reasons and some youngster buy them just as luxury.

What or who influences their buying?

        The trends in the market are more likely to influence the buying of the customers, in the Kuwait more people belongs to high class and they can afford to buy sports car every year. It also shows the standard of their living.

What are important characteristics/ items that influence what/when/where/etc?  They buy?

        The sports car is said to be the advanced version of the normal car and its looks very cool and stylish that why most of the teenage and youngster prefer to have a sports car.

Anything else of relevance?

    In the Kuwait the trends of sports car are increasing and youngster has a strong obsession for the sports car.