Essay on Adidas

        Adidas is among the largest sportswear corporations in the world. Adidas is a German Corporation and has a presence in many countries around the world. Being a multinational corporation, it has a massive amount of customers and to keep InTouch with its customers or clients it uses social media websites such as Twitter, Facebook, Instagram, and YouTube. Upon analyzing Adidas on various Social media sites, I have witnessed that Adidas post lots of exciting pictures which shows its key products. The images that they post on Social Media sites are usually in high definition (HD) and grab the attention of the customers.

        Upon searching Adidas on Twitter, I have noticed that Adidas post a lot of videos which shows products of Adidas wearing by various athletes. As it manufactures sportswear, most of the posts and video are related to different sports activities. Through different photos won can quickly know the culture and values which the organization wants to portray. Through various posts on social media site, one can easily recognize Adidas because most of its videos show athletes and sports-related activities interestingly. The mission of the corporation is reflected from its post. Adidas not only promote its products through it post but also help the importance of sports in most of its videos and photos.

        On Twitter, Adidas is followed by 3.54 million followers which shows the popularity of the brand in the world. On Social media sites, Adidas try to grab the attention of the customers through its winning marketing campaigns. Adidas enhance its reach through using a hashtag, e.g. #team Adidas or #here to Create, etc. The approach of Adidas to communicate with customers seem quite useful because Adidas continuously post new product and grab the attention of its customers. The real athletes who are present in the videos and photos also play a significant role in the marketing strategy of the company.