Project Goals and Objectives of Social media platforms

        The main goal of the project is to provide a helpful tool for beneficiaries to understand public feelings and opinions expressed in tweets for helping them react and take an action accordingly.

Objectives of Social media platforms

Produce a real time sentiment analysis.

Understand and implement natural language processing techniques.

Enrich the Arabic content and develop its digital tools.

Build an Arabic lexicon that contains Saudi dialect sentiment word classified into positive and negative.

Automatic classification of tweets based on the opinion expressed, into positive, negative and neutral.

Graphical representation of the result shows the percentage of how the majority feels about the product, service, event, etc.

Guarantee that it gives an accurate result based on the collected data.

Determine the attitude of the mass in order to make the right decision.

Help the beneficiaries in obtaining information needed to optimize the business and better customer engagement[u1] .

Ensuring that the website is fast, efficient, easy to use and simple.

Providing  the user, a friendly, attractive interface and good visualization capabilities.

Project scope of Social media platforms

        We are establishing a web-based application “Public’s Radar” that utilizes Arabic twitter posts only. Therefore,  English tweets will not be considered. Public’s Radar will give the users the ability to know about the people’s opinion, emotion or sentiment, by searching about a subject or keyword. Since the applications that do sentiment analysis in Arabic are very limited, we will target either individuals or companies who are interested in Saudi opinions. Furthermore, Public’s Radar will analyze the information in form of tweets and categorize them into (positive, negative or neutral).

        The user will be able to see a graphical representation with the percentage that shows how the majority feels. However, user does not have to register into the system to browse the website. Also, it can help the users in being proactive and take immediate actions when needed. As a result, it can help your business make further sales or bring in new customers.