Literature Review of Automotive Industry in Saudi Arabia

        According to the research conducted by KokkuRanheer, Heba U. Trabulsi, Hala A. Al Ajmi and Hessah K. Al Jasser (2017) a brief overview regarding the Automobile industry performance in Saudi Arabia is provided. In the study the researchers have stated that the automobile industry of Saudi Arabia is experiencing growth and have huge potential for future growth regarding its structure conduct. The study has shown that the automobile industry is good from investment perspective. The government has implement favorable policies for the automobile industry which makes it attractive for the investors. The driving force in the industry are the high purchasing power of the customer and better road infrastructure [3].

        However in the study the researchers have warned the investors about the upcoming inflation rate that will come in the upcoming years. In the future the other mode of transportation can increase the level of competition for the automobile industry. Therefore for investors it is important that they should analyze the future market and industry trends before making an investment decision in the automobile industry. The research provide a detail analysis of the automobile industry of Saudi Arabia and future researchers can use this study for further investigating the growth potential of automobile sector of Saudi Arabia [3].

        In the research study conducted by Lu Xu, Charles Blakson and Victor Prybutok (2017) a detailed analysis of the product quality and services quality in the automobile industry is provided. In the study the researchers have asked some key question to know the relationship between service quality and product quality. In the study the researchers focused on the automobile industry and how the preferences of the customers changes which the actions taken by the automobile industry. The whole study revolves around three main things which are product quality, service quality and the satisfaction of the customers [4].

        The findings of the study show that services quality does not increase or influence the customer satisfaction. The customer satisfaction however is influenced by the product quality. It means that the customer can be satisfied by providing them high quality vehicles instead of good services. The findings of the study also shows that when the customersare satisfied with the brand they did not switch the brand. The customers usually switch brands when they are not satisfied with the quality of the product and the services which the organization provide. The research can be used by future researchers for further investigation [4].

        The researchers Minwir Al Shammari and Ahmad SamerKanina (2014) have provide detail information regarding the Service quality in the Saudi automobile industry. The service quality matters a lot in the automobile industry and the customers’prefer those corporation the most which provide after sales services. In the research study the researchers have conducted the study from the customer’s point of view to know what they perceive about the service quality and what they are looking for in the services. The SERVQUL model is being implemented ion the study which consist of 5 key dimensions. The data for the study is gathered using questionnaire [5].

        120 individuals were randomly selected for gathering the data for the study. The findings of the study shows that assurance, tangibility, reliability and responsiveness were the most important dimensions of the customers. Through knowing these dimensions the organization can change their customer services strategy and can convert it according to the customer’s preferences. In order to succeed in organization it is important for the businesses to provide such services which are according to the needs of the customers. Through this research one can know that how the automotive industry is growing in Saudi Arabia and what things needs to be done to further strengthen the automotive industry [5].

    According to the research conducted by Djoko Sihono Gabriel, Jimmy Maulana& Ramat Nurcahyo (2017) the detail information regarding the driver satisfaction is provided. The researchers have stated that the driver satisfaction improved through providing good quality driving experience. For conducting the study and providing detail analysis multi-purpose vehicle (MPV) were taken for analysis. The data of the study is gathered from 516 car drivers to know about their driving experience. For collecting the data questionnaire tool is used. In the questionnaire various questions were asked from the drivers to know about their preferences during driving [6].

    The findings of the study shows that the low driving quality reduces the driving satisfaction of the drivers. If the driving quality is higher than the driver satisfaction also increase as a result. Through providing good quality driving experience to the customers the automotive companies’ ca boost their sales and have the opportunity to provide high quality customers services to their customers. Through this study one can improve the performance and efficiency of the automotive industry. The research has vast scope because it has discussed the information in detail. The future researchers have the opportunity to utilize this research for further investigation [6].

    According to the research conducted by Mohammad RumziTausif and Mohammad ImdadulHaque (2018) deep insights regarding the Market dynamics of the Saudi Arabian Automobile industry are discussed. In the study the researchers have stated that the automobile demand in Saudi Arabia is high which means that in the upcoming future the automotive sector can experience immense growth. The automotive sector have the potential to provide jobs to a lot of people and can help Saudi Arabia to diversify its economy. The data is collected from various customers to know about their satisfactions regarding the cars which are manufactured in Saudi Arabia. The satisfactions of customers is measured through some key factors which include engine, instrumentation, comfort, safety and aesthetics [7].

    The findings of the study show that there is huge potential for growth for the Saudi Automotive industry. The demands of the cars in Saudi Arabia are at the peak and in the coming years it is estimated that the demand of the vehicle will further increase. The study has huge scope because of its detail analysis and recommendations. Moreover the industrialists can use this research for enhancing the performance of their sections and taking benefits from the opportunities that are arising in the country [7].

    In another study the researcher Hassan Zubair (2017) have provide brief overview regarding the customer satisfaction in the automobile industry. In the product such as automobile customer satisfaction matters a lot and have strong relationship with the growth and development of the automobile organization. When the automobile organization experience growth it means that the automobile industry will experience an increase as well. For collecting the data for the study 198 respondents were selected from Saudi Arabia. The data is collected by using the questionnaire tool. The questionnaire tool is prepared using the Likert scale [2].

    The findings of the studies shows that the values such as conditional values and epistemic values have significant impact on the customer satisfaction. On the other hand the study indicates that social values have negative impact on the customer satisfaction. The customer satisfaction no doubt have huge importance for the sales and profitability of the organization. . The study has huge scope because of its detail analysis and recommendations. Moreover the industrialists can use this research for enhancing the performance of their sections and taking benefits from the opportunities that are arising in the country. The future researchers have the opportunity to utilize this research for further investigation [2].

    If all the literature review is summarized than it is evident that The demands of the cars in Saudi Arabia is at the peak and in the coming years it is estimated that the demand of the vehicle will further increase. The study has huge scope because of its detail analysis and recommendations. Moreover the industrialists can use this research for enhancing the performance of their sections and taking benefits from the opportunities that are arising in the country.If the driving quality is higher than the driver satisfaction also increase as a result. Through providing good quality driving experience to the customers the automotive companies’ ca boost their sales and have the opportunity to provide high quality customers services to their customers [2].

References of Automotive Industry in Saudi Arabia