The television
a vital source of information was invented in late 1927. The first television
was a successful project of a 21 years old boy Philo Taylor Farnsworth. In the
beginning television was introduced in the market in the two colors black and
white only. At that times there was no concept of color television. However,
later development and advancement in the technology enabled the science to
introduce a color television in the market for the public use.
With the passage of time several changes
were made in the television to improve the experience of the customer towards
the television. Television successfully replaced the radio and captured large
market shares of the newspapers and other sources of information. When the
television was introduced in the market people assumed that television is the
best invention of all times as because of this they were able to see the
picture of the anchor and places about which the news were broadcasted [1].
It is a famous
quote that a picture is better than 1000 words. television not only broadcasted
the news, but also programs and talk shows on the topics of politics, current
affairs, whether, economic situation and crisis of the world. Therefore
television was considered as the great way to get others to learn about
something new [2]. But the success of the television is now
going towards decrease. Business of the television is now at the declining
stage because of change in the behavior of the users and change in the
technology.
In the past people were not able to
access information through personal sources. But now with the advancement in
the telecommunication and information technology the world is turned into the
global village. Now people can access news about any event, accident, and
whether related information about any country of the world through the use of
social media and internet. People are able to communicate and search on the
internet to get latest updates about something in the other corner of the world.
There is no more need to wait for the news bulletin. Television is now becoming
an old technology. A recent research study elaborate that during the 5 year
duration (2010-2015) decrease in the regular viewers of the television are
mentioned below:
Age
|
% of decrease
|
25-34
|
19%
|
35-44
|
17%
|
55-64
|
5%
|
In accordance to the Stelter, people
particulalry young generation is now paying more attention to the internet and
mobile applciations [3]. They prefer to
watch the same vedios on the handy devices as tablet and mobiles rather than
watching on the television. according to the Stelter decrease in the number of
viwers is not a big deal. a huge audience still watch the television shows but
on other devices. therefore we can say that people are only switching to mobile
and other handy devices to watch the programs of the television throuhg
interest and television apps.
References of Television
[1]
|
R. Elder,
"More young people are watching less traditional TV," 12 07 2016.
[Online]. Available:
https://www.businessinsider.com/more-young-people-are-watching-less-traditional-tv-2016-7.
[Accessed 28 10 2018].
|
[2]
|
M. Sweney,
"Ofcom: young people watch a third less TV on sets as they move
online," 07 2017. [Online]. Available:
https://www.theguardian.com/tv-and-radio/2017/jul/07/ofcom-young-people-watch-a-third-less-broadcast-tv-as-they-move-online.
[Accessed 28 10 2018].
|
[3]
|
B. STELTER,
"Youths Are Watching, but Less Often on TV," 08 02 2012.
[Online]. Available:
https://www.nytimes.com/2012/02/09/business/media/young-people-are-watching-but-less-often-on-tv.html.
[Accessed 28 10 2018].
|