2. Describe your business idea in one or two sentences. What product or service do you propose to offer?

In the different places of the Riyadh the food of Kaka is performing as mobile food unit because this food is sold by the store layout of the truck which can be stored the food temporarily. There is lot of food items which are sold to the general public.

4. Describe the need or problem identified by you that led you to arrive on your business idea. In other words what led you to think about the business idea you propose.

For responding to needs the peoples who are far away from their home and their needs are growing day by day for taking this food. There are fewer competitors in the market to fulfilling the needs of the customers.

4. What percentage of the population do you think face the problem you have identified?  Are a particular group people affected by it or does it affect the society as a whole?

Riyadh city is known as the huge city in the Saudi Arabia and some graphics shows round about the nine million people are living at there. So, It can be thought the great number of peoples are dealing by the KAKA foods for example student and employees who are at any festivals, business districts and ebven they are at any events.

5.1 Clearly describe how your proposed product or service will address the problem/need described as above.

KAKA is going toward the places of people it at their where people go except to wide their restaurant at several places and go far. At bar scenes, districts of business, festivals, at downtown event and anywhere Kaka is working for accommodating the customers.

5.2 What value proposition does your product/service has to offer for the customer? Will it offer cost savings, more convenience, reliability, accessibility etc.

The hygienic and food of good quality is provided by KAKA at any place of the Riyadh at any time. It is providing food of good quality as well as drinks .They deal in best prices and their pricing strategy have flexibility according to the needs and choices of the drinks and foods. Basically it can be said KAKA is providing the facility of time saving for providing the food.

6.1 Describe the direct (competing product or service) and indirect competition (any alternative product/service)) for your product or service.

The numbers of competitors for the KAKA are too small in the city of the Riyadh.  They are providing the lower prices for their products and services then the competitors as well as they providing the good facilities to the customer for attracting the more customer and enhancing their satisfaction level.

6.2 Describe how your product, technology or service is different or better than the competition. What is the idea’s competitive advantage? Why will customers buy your product or service as compared to the competitor products/services?

For satisfying the customers Kaka is using all technologies and app is provided by the Kaka so that the customers can use it for searching the food and ordering it. He will order the food by using the menu and the food will be almost ready according to the given deadline. It is served for the customer as take away. It is really good strategy for saving the time of the customers. Its take mostly the 15 minutes to cook the food.

7.1What is the market size that you are targeting? Are you targeting KSA as a whole, just Riyadh (or any city), or all Golf Region, or any specific country?

The target places and audience of the KAKA is the population within the Riyadh city and it can be eventually expand to nearest city of the Riyadh. The food truck will be parked at the bank of the roads at bus stops, in the parks, at the corners of the schools and outside the hospital and it can be parked at ll places there can be many expected customers.

7.2What market segment(s) will your product or service target? For example, are you targeting students, youth, civil servants, or any specific group?

KAKA is played good role for those people who have insufficient time for searching the food and food restaurant. It is also consider s patronize and cheaper food. The food can be avail by the rule of self service because there is no delver boy for supplying this food. This is good facilities for the employees of the Riyadh companies who are go out after 5o clock as it is best suited for the students who have night classes and people who working at industrial sites in Riyadh

8.1How much money will you need to start this business? Provide a rough breakdown of the costs.

For starting this business the specific amount the budget required which round about the SAR 38,000.00 and it is required for constructing the food truck which would be ready for all operations. The modification of the waste and water tank, back doors, shelves, windows, cabinets and sink according to the faucet piping also includes on this. Some types of the equipment’s are also involved in it for example ranging the hood for exhausting, spherical led lights and the different types wiring. The designing for the exterior parts are also includes in the cost. It will also include in the category of the cost of equipment and food truck.

8.2How will you sell your product or service (direct sale, distributors, internet etc.)

There are channels and medium used for covering the customers and selling the products as internet, direct sales and the distributor.

9. Leadership Team (Why is your team passionate about your business idea? And why are you the right team to lead this project?)

The management team of the KAKA is composed by the highly experienced and trained people who can serve the people very well for achieving their goals to delivering the good and outstanding services to clients for satisfying the customers.

8.1. Is your business in idea stage or start-up stage? What and how much have you done so far to try to turn your business idea into a successful business?

The business of the KAKA is still at the most initial stage which is considered as the stage of the idea and little time is required for starting this business.

11.In your opinion, is it better to wait until you have adequate resources to start a business or capitalize on what is available and start it despite not having adequate resources? Why?

It has planned or though waiting is best opportunity until to finding the resources which can allow the successful and continuous growth in the market.

Executive summary:

At the different places of the Riyadh, the food of Kaka is performing as mobile food unit because this food is sold by the store layout of the truck which can be stored the food temporarily. There is lot of food items which are sold to the general public. This mobile food is consider as good opportunity for the employees of the offices, student of the schools particular for those who are involved in the night classes. KAKA’s mobile food strategy is time saving strategy for their customers. Many innovative and technological apps would be used for this business for saving the time of the customers and providing the values to the customers. The business of the truck food with the name of the KAKA has required cost of equipment and many sources to start up this business. The food will provide with good quality by the KAKA’s truck food in the several regions of the Riyadh.\

Background of Business Idea Form KAKA

For responding to needs the peoples who are far away from their home and their needs are growing day by day for taking this food. There are fewer competitors in the market to fulfilling the needs of the customers. This feasibility study have been conducted by researcher for identify the viability of the market for launching the business of the food truck. The data is used for construct the business plan and this business will be start initially from the several places of the Riyadh and then it would be expand in the nearest cities to Riyadh of Saudi Arabia. 

Objectives and Goals

The main objective if this mobile is food is selling the fresh, hot and good quality of food to their customers. It also accommodate by serving the fast foods according to ages and tastes of the customers. It is aimed as serving the hygienic affordable and healthy food to the customer. It has aim of saving the time of the all types of the customers. It always try to create possible and comfortable dining experience in the environment.   

Mission of KAKA

The mission of the mobile food is to providing the customers new experience for ordering the food according to their affordability at convenient places. At huge scale it wills accommodate according to the interest of the customers. It will provide good options at large scales in their manure.

Vision of KAKA

Lunch boxes would be the happy and warm just like the food of home it’s ensuring by the KAKA’s food. The researchers have found in this paper many students and peoples who are way from their homes they are facing the troubles of the food that’s why he has tried introduce some unique and innovative idea for accommodating the customers . KAKA mobile food is aim to be solving the troubles of these individuals.

SWAT of KAKA

Strengths of KAKA

The strength of the KAKA’s truck food is reasonable prices and fast services, providing the quality food in unique hours; this business offers opportunity to the customers for saving their time as well it provides the good facility to night working individual.

Weaknesses of KAKA

Their weakness is rising in the price due to increasing the cost of the food.

Threats of KAKA

It have threats from their competitors as sinning in restaurants, the competitor are restaurant which are located in the surrounding areas.

Opportunities of KAKA

Its opportunity is to introducing the new menue according to customs of the  area and customers.

Marketing Mix 

Product of KAKA

For creating the different variety of the foods this food truck have considered as specialty of the food provider. It will focus on the good quality because their aims to maintain the health of their customers. They believe quality if playing essential for maintaining the health of the customers.

Price of KAKA

 The prices is set after reviewing the market and it’s mostly lower than the competitor which is round about the $3-$4 lower than the competitors food trucks. Market share can build by maintaining the lower prices.

 Promotion of KAKA

KAKA’s truck food use different source for promotions just like as advertisement through the social media, print media, television and internet.

Place of KAKA

The overall growth of the business position is depending on its location. Our placing is considered as one of our competitive advantage. Because it will be played as the deliverable products mist nears to the customers. We have target customers by reaching most nearest to their places.