Discuss why Amazon is leading the E-commerce retailers?

The Amazon is the leading e-commerce retailers all around the world. The main reason behind the success of the Amazon is their innovation and quality of services that they are providing in the market. The overall price strategies of Amazon Company are quite innovative and they also have to go through occasional failure as a cost for the innovation in the company. The Amazon Company has almost 350,000 employees all around the world. it is the organization that size, it seem that they have to function at a slower rapidity, just like many of the successful companies do. Other than, from start, the CEO   of the Bezos has affirmed that the Amazon is likely to operate like new and passionate startup, as in case it is first day for the company. 

 The company is adding importance to their consumers is said to be simple goal that is source of power after sense of urgency of the Amazon and it is also very open to new experiment. According to the CEO of the company, the Amazon is passionate about their services towards the customers and is forever looking for the ways in order to improve their quality of services.

That obsession of the company towards their customers causes them to develop intimacy with their customers that allow them develop solution for the customers of company an essential part of their lives [1].  

1)   Discuss how Walmart passes Apple to become No.  3 online retailers in the U.S.

According to report the Walmart has gone beyond Apple and become No. 3 online U.S retailer. At the same time as Amazon leads in the market with wide margin, in 2018 the 48 percent of e-commerce sales accounting, the Walmart and Sam’s Club, Jet.com – is suspended to capture about 4% of e-commerce retail by year-end spend in U.S., adding up about $20.91 billion. The shift news in rankings of the e-commerce comes next to the Walmart’s earnings that analyze reporting of the retailer a 43% increase in online purchases and upping its forecast year-end mutually sales and earnings.

The company had also beat Wall St.’s outlook in financial third quarter, with about $1.08 earnings per share in its place of the anticipated $1.01. On the other hand, it fell short on income with $125.55 billion expected versus $124.89 billion, because of the currency obstacle. In July it is also estimated by the eMarketer that Walmart would hold about 3.7 percent share of the e-commerce in United States, but greater than before that to 4% depends on it’s rapidly raising online sales. This time online sales of the Walmart  is likely to increase by 39.4%– just a little behind the development rate for online home goods and furniture retailer, which is anticipated to see growth in the sales by 40.1%, the firm renowned. The Apple Company, in the meantime, in 2018 will rise just over 18%– a hold up concerning slowing smartphones sales and many of the other devices.

Part B) 

1.      Can you explain how did they achieve that?

The sales of the Alibaba’s Singles Day were more than expectations.  The sales of the company were 27 percent higher than the last month sales of the company. The 11 November 2018 Sunday is noticeable tenth annual Singles Day event go-round. Throughout 24-hour of the singles day, the Alibaba obtainable huge reduction crossways its sites of the  e-commerce for example Tmall and $1 billion sold over goods worth in under a one and a half minutes. The Alibaba also taken benefit from the mobile-first market of China by live events feature fashion shows and celebrities that come into sight on several platforms of social media and also a lot of networks of Chinese TV. Previous year, Alibaba bring in famous personalities include Pharrell Williams and Nicole Kidman to assist with its Singles Day countdown. Over the last 10 years, Singles Day has turn out to be Alibaba's success symbol and huge customer base of the company. The overall concerns about dilapidated margins and the economy of the China have contributed towards the business of the Alibaba. The china tech is also the major reason of the company success [2].

2.      What kind of advertisement they used?

The main reason behind the huge sales of the Alibaba Company was the advertisement and promotional activities of the company. The Alibaba turned the deals into new festival, with celebration that incorporated a Mariah Carey performance and a themed acrobatics act of the e-commerce from Cirque du Soleil. There are also a lot of journalists around world attend the occasion, GMV figure watching and hopeful to get a sight of Jack Ma the founder  of Alibaba. On the other hand, although Singles Day helps to drum up enthusiasm for the Alibaba Company, the stress on GMV growing can increase the problems.  The company offers a lot of tech deals for the customers on the singles day occasion to attract them to buy maximum items from the online portal of the Alibaba Company. The singles day is now turn to be a festival that is introduce by the Alibaba Company and introduce this festival against the valentine’s day. The company has done advertisement of the Alibaba’s Singles Day through online portal, social media and TV shows by featuring celebrities and well known personality on the occasion. The Alibaba’s makes a lot of efforts to make this day feels likes a festivals and attract more customers towards the sales and tech deals of the company [3].

3. Explain their e-business model

The Alibaba business model is diverse from all of the other retailing companies in the market like Amazon and eBay. It pays attention on businesses trade. Contrasting the customary approach of business-to-consumer, the company also focuses to be supplier’s platform to put up for sale products in volume at prices of wholesale to medium-sized or small businesses internationally, who after that sell them for a proceedings in the home markets. Although the Alibaba focuses on trade between businesses it supports many of the other trade via web portals of e-commerce. The Taobao is for trade customers; on the other hand Tmall is for China middle class to buy branded goods. There are a lot of supplementary throughout which money is made by Alibaba. The Busines model Alibaba is made for 3 three web portals: Taobao, Tmall and Alibaba.com. Each of them serves to attach a range of sellers and buyers. On the other hand, there are about six Alibaba subsidiaries which include Alimama, Ant Financial, Cainiao Network 1688, Aliexpress and Alibaba Cloud. All these supplementary of the company are also incorporated that they turn Alibaba group into an ecosystem [4].

References of Amazon is leading the E-commerce retailers