Investment
and payoffs take time to kick in for research and development of the company
and its products. Through investing in the research and development company can
improve sales and business in the targeted market. investment as the financial
resource provide support in conducting activities related to market research
that help the management in understanding the market requirements, consumer
demands about products, competitor’s strategy and current market trends that
are necessary to win maximum market shares.
Not using R&D effectively hurt our position
Efficient use of the research and development
is to pay enough attention to the research and in such a way that provide
comprehensive understandings of the segmented market and targeted customers. If
we will not pay enough attention to the research and development in our company
it may hurt our position in the market as without having complete research of
the market we cannot develop the right strategies for marketing, positioning
and setting prices. However, without having research and development we cannot
understand the customer’s requirements that are must to understand in order to
provide the best products in the market. And it is clear that customer only
purchase the products that meet their requirements. Thus poor system of
Research and development can result in financial loss for the company.
Investments (Robotic Upgrade for cameras)
Investment
will be taken from offering capital shares in the open market. A fixed budget
set out for the research and development for the cameras will help out the
company to organize their activities for R&D. In accordance with the
financial analysis the total budget set for the advertisement of cameras is
$7500 in North America, $7000 in European Africa, $6000in Asia Pacific, and
$2000 in Latin America.