Introduction to the organization of Huawei

Huawei is an information provider and communication technology, generally known as ICT. It has four key areas; IT, network structures, smart devices and cloud services. Their services are dedicated to provide digital to every person, home and organization in order to keep them connected. The brand is of high tech quality. The brand was introduced in 1987 in China who initiated their business as Hong Kong based phone and cable networks are now well known name in many Asian countries. Following strategies are followed by organization to reach their business goals.

Dedication

Customer service and demand is priority

Continuous improvement

Integrity

Teamwork

Overseas strategic vision of the Huawei

The vision of Huawei is to make lives of people better via communication. New devices are inventing everyday providing easy and new ways of communication to people. The brand is dedicated to its work and intends to provide all the modern technologies with respect to growing customer demand and new technology introduction in market. Its vision is to provide better, smarter, and more efficient technological devices to its customer all over the world. It has 15 research centers, 36 innovation centers to operate directly around the world in order to create customized devices and technologies. The functioning of Huawei is based upon philosophy, “Might from a small hole.” Water has capability to cut through steel if it is coming with great pressure. Similarly, if the organization remains committed to its society and clearly defined purpose then purpose of improving life via communication will be greatly improved.

The vision is also known as 2030 Agenda for Sustainable Development. Huawei supports the idea of global expansion and make communication easy via support from greater contributor ICT. The goal of Huawei is to integrate itself into Information and communication Technology worldwide and become part of ICT ecosystem. Investment in research and development and partnership with foreign investors and contributors will help the institute achieve its target rapidly. Huawei is proud to be in association to customer center approach and works to provide innovative products and uncompromised devices and services provided to its customers.

Mission of the Huawei

The mission statement of Huawei for overseas business is to provide digital platform to every customer, facilitating communication and connection. Main focus is upon customers and their demand and to overcome challenges and needs of market by providing brilliant ICT services and solutions so maximum value is created for customers to get attracted and impressed by modern day technology. It is the mission of Huawei owners to make an impressive CSR management system, handle it with integrity, promotion of harmonious mission, to ensure sustainable environment and contribute to society and environment. [1]

Competitive position of the Huawei

Globally, Apple and Samsung are biggest challengers and competitors. But Huawei has established its position due to its innovation, calculated risks, advanced technology and long battery life. It is strategy of Chinese brand to overtake position of Apple. It sees Apple and its devices as its greatest competitor and wishes to overtake its position, which it will because of its efficient and dedicated management who work hard to provide best technology to its customer in affordable cost. They have launched a new phone, Huawei P20; the phone is termed as “I-phone Killer”.

Appropriate market segmentation for market penetration of the Huawei

In order to change with respect to everyday changing technology, big changes are taking place in industry of information technology. Strategic adjustments are being made to serve better quality to Huawei customers. It is extending its reach from telecom to enterprise and customer care. Cloud pipe devices have been developed to provide big capacity and intelligent customer care to its customers, useful applications are offered which ensures efficiency, Ecofriendly, information based experience. The organization ensues that they will continue to enhance their user experience, better communication, improved work efficiency and maximum value for customers.

A product is successfully sold in a market if creative and innovative strategies are adopted. Market strategies are the strategies which measure the sale of a product and its value in a market with respect to total target of market product and service. [2]

Appropriate strategy to be adopted by an organization in overseas market of the Huawei

For a great organization of a country to establish a position in global market, the key factor is to understand the market, it’s investing strategies how it works and what steps should be followed. In today’s world of business, operating in one general region prevents all the gates to success to opens; it means the organization does not even exist. So going global is way to exist and expand your business. Expanding business in global market can be a tough challenge, but if one succeeds then advantages overweigh disadvantages. Asia is acknowledged as market that emerges business of organizations. The region provides business opportunities and developmental plans. The global middle class is thought to reach 3.2 billion in 2020, and largest growth will take place in Asia. So if an organization wants to expand business globally, initiation from Asia is the secret. Huawei emerged from China and is well known in Asia with greater customer demand.

Things change every day, new tactics and marketing and investing strategies are introduced every day. New markets provide opportunity to increase the company revenue. Before expansion of business in different geographical regions, cultural values of the market and region should be understood. If research on cultural values of region is not done then financial and reputational problems can take place. Number of Chinese companies have set goal to expand their business worldwide with no international experience and have become global business giants now. Many Chinese companies do not intend to expand their business globally. China has population of 1.42 billion; Chinese market itself is quiet big for the business. It was not significant for many Chinese companies to expand their business. Huawei is not one of those organizations; it intends to expand the business globally. [3]

Huawei has made decision to shift to global market. This Chinese company has 180,000 employees which fulfill the needs of 3 billion customers. The company has always been a closed company led by its employees. Huawei, employee owned company when decides to function globally it cannot be a surprise to their owner Ren Zhengfei. However, Huawei is a company which has vision of creating an integrative work culture in the company. When the company goes global the employees will enjoy global awareness. [4]

Standardized or localized? A discussion of the Huawei.

Market of China is fast growing and pretty competitive and compels other countries to explore the market. Markets of China were manufacturers but now they have shifted to become service orientated. Customers of China want innovative, fast goods and services like any other customer of the world. Many companies have met customer of their country so in their opinion they are able to expand internationally now. Cost of production and labor has dramatically increased in China. So in order to fulfill that demand more working units are required which can decrease cost per unit. Many companies tend to become global because it will make them an asset and national ambition of becoming influential at global level will be achieved.

Now, several Chinese corporations are home brands in Western and Eastern region. Some are on learning, some are trying and some have adopted the mindset and achieved the target of going global. When a company decides to go global and expand their organization’s name and business. They are actually telling their customers to have a global mindset and expectations from the organization. Achievement of global business requires mobilization of the employees and market survey. Chinese companies have frame shifted from a closed country to the world’s second largest economy. They have expanded their business so often that now they are efficient at it and have great experience with dealing with several different cultures. [5]

Huawei being a telecommunication brand has ability to flourish worldwide. It has done some amazing business being localized but now it’s time to go global to leave customers from all over the world in awe from the extent of their innovation, dedication and quality. The organization considers its people as the biggest asset and work to meet up to their demands. Cross cultural sensitivity is the quality of the organization and has vast knowledge to deal with customers globally. The company heads believe that it will not only fulfill the need of Chinese customers but also worldwide. Company gives full support to its customers to work abroad in company name.

How to minimize investment risks of the Huawei

Investment risks can be minimized by understanding tolerance of your organization. Risks comes with every investment, the important step is how far you can go to reduce the rate of risk. Risk capital and net worth are two factors which help to determine risk tolerance of your organization. Net worth is value of assets, Risk capital is the sum of money which you will invest and can lose if things do not work out as expected.

Before investing, it is better to understand the condition of the market. There should be diversification of products in order to sustain position in a different market. Regular monitoring can reduce the risk as well.

International marketing strategies of the Huawei

The international marketing strategies of China have unique Chinese way of thinking and working. Organizations which intend to grow internationally need to have successful market strategies. Cultural values produce great influence on marketing strategies. People use a product on the basis of their cultural values. Before doing business in a foreign country cultural values of the region should be understood. Cultural things include language (verbal and non-verbal), use of technology and information, institutions, education, values of the country, religion and other cultural norms. [6]

Importance of cultural values for marketing strategies of the Huawei

Before going global and investing international it is better to understand the attitudes, motivation, perception and learning of the people of the country. Having strategies in order to sell a product in a market it is important. Diversification of culture and market can make marketing strategies difficult. A specific group is studied and analyzed and then the marketing strategies are established. Culture has various elements which have direct or indirect effect on marketing strategies. Any good investor or good marketer cannot ignore studying cultural values of region where he is intending to expand his business.

Variety of culture, customs, traditions, language etc. around the world result in diversification in different parts of the world. Before promoting the products marketer has to have vast knowledge of these features, in order to sell their products. Market study is said to give prediction about future investment in a country or globally anywhere. For product promotion and healthy investment, the team must to good market study. The impact of social and cultural values can have an effect on market investment. Assessment of activities which are long term should be known and learned by the researchers. [7]

References of the Huawei