In order to run the organization successfully it is
important to establish goals and over time make effort to achieve those goals.
The process of goal setting & planning is usually done by the top management
of the organization. The management set specific goals which are linked with
the mission & values of the business. The goals are things which the
corporation wants to achieve in the upcoming future and determine the success
and profitability. There are some steps which organizations follow for setting
the goals. Therefore it has been decided to use the steps of goal setting for
setting goals for Boutiqaat.
Steps of Goal Setting
Following are the key steps for setting goals for the
organization:
Analyzing the Boutique Mission of Planning & Goal
Setting
You definitely needs a proper business plan to follow if you
want to be efficacious in your business. The primary part of designing a good
business plan is to recognize the aims you need to achieve in your business and
to understand that what strategies you should made to achieve them. Therefore
for establishing Boutiqaat goal its mission is going to be analyzed thoroughly.
When you are deciding the policies of your business plan take a paper and put
your plan on it. As to write out or print your business plans and aims on paper
or on anything will help you to more focus on your objectives by seeing it in
daily routine of life as compare to only know and have in mind that what are
your goals. Its better that your business should be rely on SMART goal setting
method. SMART goals, which is abbreviated as Specific, Measurable, Agreed,
Realistic and Timely [1].
The first stage of the setting of your business goal is to
have absolute faith and trust in you and in process. You have to believe that
you can transmute your business and your life and can achieve whatever you want
but if do not have faith than you will definitely forget about the goal setting
and maybe lose hope. But at the same time if you feel like uncertain and losing
hope than have a look around the world as everything in the world was a thought
but then someone starts it on small scale and make it huge because they have
certainty.
Imagine whatever you want to achieve think intensely about
your desires and dreams of your life as where you want your business to be in
upcoming years what sky heights you want to touch. Think and understand that
what are the things you need to change? What do you need to learn to improve
your knowledge? What are the possessions you required to address such as
emotional, social, spiritual, financial, personal and physical etc.? The
clearer you are about your desires the more you can focus on your goals setting
and being clear and humble will help you more concern with objectives and to
achieve them more speedily. The goal that Boutiqaat has established after
analyzing mission is to provide variety of products on competitive prices to
its customers [1].
Evaluating the Resources of Planning & Goal Setting
Set the particular objectives. It is necessary to set the
goals first because without knowing the way how you get to know that where is
you want to reach. As instance writes it that “till 31st December have to
improve the gross sales” a goal for you to achieve “maximize the sales of
company”. By specifying the goals it enables you to understand what are you
going for and what should your strategies to achieve the desire goals. As
Boutiqaat aim is to provide variety of products it is important to evaluate its
resources [2].
Determine Goal with input of others 200
Decide the goals that can be measure because without
measurement it’s not possible to estimate that how are you doing to meet your
goal as the above example to increase sales 15% is a measurable goal. The owner
can easily analyze at the end of year that is the sales increase to 15% or not.
This will enable the company to remain on goal throughout the year.
This is also helpful to understand the reason behind your
goal. Recognizing the determination of your goal will give you power by understanding
that why you achieve it. If you know the reason it will motivate you to achieve
as soon as possible as if you want to achieve luxury car it will push you to
earn 200 dollars as soon as possible and by knowing reason it will motivate you.
It’s a necessary step so put it on paper the reason behind your goal and what
does it mean to you because without knowing the reason of goal you cannot be
successful [2].
Communicating the Goals of Planning & Goal Setting
Make the goals reality based goals like if you just start
your company and you want to be popular worldwide in upcoming year is just like
day dreaming. Set the goals which you can reach with your available resources.
It’s necessary to identify the reality based reasons for your motivation do not
set unrealistic goals for you. Implement on goals which are achievable for
company and by employees so that when a mini goal get achieved it can motivate
you to achieve more [3].
Set a deadline for goals because without deadline it’s
useless to set goals. As instance in above example there was a goal of
“increase sale” but it’s not specific goal whereas increase sales by 31st
December of upcoming year is a timely and specific goal. By timely goals you
are enable to measure the goal on time or to check whether the strategies are
working or not. And if you cannot achieve goal on time you can understand what
you require to improve. It is important that the employees of Boutiqaat know
what they are going to deliver to their customers [1].
Assessment of the Goals of Planning & Setting
Set the relevant goals for your business and don’t go
overboard in making goals. Sometimes owner do not make relevant goals it does
not prove efficient for overall organization. Select one thing which is
significantly needed by your business and this thing should be particular as if
you are only able to achieve it and then you would be proud on your
organization. After it to support your first goal make another secondary goal
it will ensure the success of your organization [4].
Formation of Plan of Planning & Goal Setting
Long Term Strategic Planning
To achieve the particular goals you need to set a strategic
plan which should base on creating a long term strategy through the execution
of objective set. These objectives provide pragmatic information to
organization to make further strategies. The strategic plan is long term plan
based and look at upcoming five or more years it recognize that what is the
current position of company and what the owner wants to achieve in how long
period and what should the strategies to achieve the goals. As Boutiqaat’s goal
is to provide variety of products it can be said that it is a long term
strategic plan.
It needs a proper toolkit to accomplish the strategic plans
effectively. Some organizations are really good in articulating the strategic
but when it times to execution of plans they fail to implement on short term
strategic plan. Hence an organization can adapt the changing environment as
well as can design a general path depends on the aim, values and goals of
business by merging apparatuses of both short and long term planning’s [1].
Short Term Operational Planning
There should always an operational shot term plan with every
strategic plan of long term. The objectives of operations are to create the
value. The task of operating management is to generate the values by attaining
the several goals set in the strategic plan. These operations manage short term
objectives of 1 to 12 months that give evidence that organization is leading on
the way of success.
References of Planning & Goal Setting
[1]
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S. P. Robbins and M. A. Coulter, Management, Global
Edition, 14 ed., Pearson, 2017, p. 752.
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[2]
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D. Campbell, D. Edgar and G. Stonehouse, Business
Strategy: An Introduction, Macmillan International Higher Education, 2011.
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[3]
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R. Corum, Principles of Management: a Christian Perspective,
WestBow Press, 2015.
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[4]
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R. Kreitner, Principles of Management, Cengage Learning,
2008.
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