The Coca Cola Company is currently facing a lot of sustainability issues,
and their current practices are not friendly towards the environment. Some of
the sustainable practices that I would suggest the company are as follow:
· TheCoca Cola Company should reduce their use of
plastic such as plastic bottles and straws because it increases the plastic
pollution in the land and oceans.
·
The Coca Cola Company can use other alternatives
of plastic like biodegradable material to make their bottles and stews because
these materials are disposable under natural conditions.
·
The Coca Cola Company should recycle their
plastic bottles to minimize the plastic trash they are producing. The company
can build recycling plants to recycling the trash they are producing every day.
Competitive Advantage of Coca
Cola Company
By using these sustainable practices mentioned above, Coca
Cola Company can build its status in the market as a sustainable organization.
The Coca Cola Company would also have the competitor’s advantage over other beverage
companies that are using unsustainable practices in their business.By
implementing these sustainability practices, the Coca Cola Company can build good
repute in the community as an environmentally friendly company, and in the long
run, it would prove profitable for this organization.