Ford Motor Corporation made the Ford cars, as well as the
trucks and sport utility vehicles. However, through selling cars and spare
parts company make its profit. The company also focus on the Lincoln luxury
vehicles so that there could be benefits in the market. Moreover, Ford Motor
Corporation is serving the four segments in the market, for example, Central
Treasury Operations, Ford Smart Mobility LLC, Automotive and Financial Service.
The company deals with the dealerships for retail sales or there is the sale to
fleet customers (Reuters.com, 2018).
1- Business Overview (Cont.) of Ford Motor Corporation
Ford Motor Corporation also has the commercial fleet
customers, and there are services related to the daily rental car, the company
provides the parts and accessories to the dealerships across the world and
there are also the service contracts. Ford Motor Corporation has various
services for the customers, in the automotive industry as the company is
effectively selling and getting the benefits in the Company's automotive
segment. The company is effectively getting the advantages from the Lincoln
brand vehicles. There are effective services for the vehicles as the company
dealing with the dealerships to manufacture, distribute the spare parts and
accessories.
a. Summary of Ford Motor Corporation
Ford Motor Company was incorporated in the year 1919,
however, the company is known as the global automotive. Ford Motor Company is
known as the mobility company which is providing the facilities to the
customers includes designing, marketing, manufacturing in a servicing line etc.
Ford Motor Company is operating its functions and operations in North America,
South America as well as in the Asia Pacific, Africa, Middle East and Europe.
Ford Motor Company is effectively dealing in the automotive segment, there is
also the support to the risk management activities (Pride & Ferrell,
2013).
2- Product description of Ford Motor Corporation
Ford Motor Company is effectively providing its products in
the market example Ford is selling cars and spare parts. The products also
include the Lincoln luxury vehicles, there is also financing to the automotive
segment so that customers could get the facilities and so that there could be
benefits related to the vehicle-related financing in the market. Moreover, Ford
Motor Company is also concerned about providing the facilities related to the
leasing activities through focused on the automotive dealers. There are two
portfolios for which company is serving example, consumer, and non-consumer (Hitt,
Ireland, & Hoskisson, 2014).
3: Strengths of Ford include of Ford Motor Corporation
Brand Value, which is $19.771 billion according to the
report of Brand Finance (Morley, 2016).
The company has the Strong R&D example, the company is
efficiently spending on the fuel efficiency, customer satisfaction, safety etc.
Ford has the Patents in the manufacturing industry example,
there are 38,500 active patents.
Ford is concerned about the New technologies in the market,
for example, fuel efficiency, hybrid cars, and six-speed transmissions etc.
The company is effectively getting the Market Share example,
it was 7.2% in 2015.
Weaknesses of Ford Motor Corporation
Product Fails example, there are issues related to the cars
failure and safety reasons, which may reduce the brand image of the company.
Emerging Markets, Ford is facing the issues in the emerging
markets, example there is the break-up of the market share, and the company is
not getting the high potential returns when compared in the global market
share.
Opportunities of Ford Motor Corporation
Expansion: Ford has invested the $2.5 billion in the new
engine as well as in the transmission plants.
There are global automotive opportunities for Ford, for
example, in the Hybrid, electric and fuel cell etc.
Threats of Ford Motor Corporation
Environmental Regulations, for example, there are more
stringent laws in countries.
Issues in the Global Economy example, the economies are
facing a slowdown.
4- Competition weaknesses of Ford Motor Corporation
Regarding the competition weakness, it is analyzed that Ford
is facing the issues related to higher costs when compared to competitors.
However, the company is effectively focused on the production facilities but in
comparison, Toyota has the good global network and production facilities but
Ford had the costs expansive network, as well as the prices, are relatively higher, Moreover, Ford is
relatively slower when focused on the innovation effectiveness.
a. Different/ better of Ford Motor Corporation
Ford is different and better in the automotive market as
there is effectiveness in the global operations, the company focuses on the
research and development by analyzing the effectiveness of the internal
strategic factors. Moreover. Ford has the strong brand image and a good network
of the global supply chain. The company is better as in some way ford is
spending on the effective innovation processes.
5- Problem in Ford Motor Corporation
Ford Motor Corporation has the slow speed of innovation as
well as the scope of the production network is a week, therefore, the company
can face the issues or competition with existing firms or with the new
entrants. In this way, Ford Motor Corporation need to focus on the research and
development investments and there is the need to focus on the increase in
R&D for the innovation speed.
6- Financial overview of Ford Motor Corporation
Through the financial analysis of the Ford Motor
Corporation, it is known that the Gross profit in 2017 was 25,444, in 2018 it
would be 28,538, however, there can be increased with the 29,395 in 2019,
28,549 in 2020 and there will be an increase of 29,976 in 2021, 31,175 in 2022.
Regarding the Net income, it is known that 2017 was 7,602, in 2018 it would be
7,858, however, there can be increased with the 8,111 in 2019, 7,262 in 2020
and there will be an increase of 7,670 in 2021, 8,030 in 2022. However, net
income and gross profit of the company seems to be increased in the coming
years. The total assets of the company are 257,808, however, with 2022 there
will be continuous increase with the 297,551.
References of Ford Motor Corporation
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2014). Strategic
Management: Concepts and Cases: Competitiveness and Globalization. Cengage
Learning.
Morley, M. (2016). The Global Corporate Brand Book.
Springer.
Pride, W. M., & Ferrell. (2013). Marketing 2014. Cengage
Learning.
Reuters.com. (2018). Ford Motor Co (F.N). Retrieved from
https://www.reuters.com/finance/stocks/overview/F.N