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Introduction of
McDonald
is the well-known organization related to its food and drinks field. Its
branches are held in all over the world and people are like the fast food items.
They offer healthy and tasty meal in most reasonable prices. Many concerns are
related with the organization. Some of them are price sensitivity, bad food
image, slow inaccurate service, increase competition and lack of flexibility. So,
McDonald has to face these issues and proper management strategies are going to
implement to resolve these issues.
Further
this, McDonald has many operational activities to run all its transaction of
business very fastly and smoothly. That are maintenance, scheduling, supply
chain management, inventory management, location strategy, layout design and
strategy, job design and human resource,
design of goods and services, quality management and process and
capacity design. These operations are very important part of management of the
organization and their all working depend on these operations.
McDonald
can determine its relationship with stake holders by analysis their work and
provide better opportunities to make happy links with its stakeholders.
Section
1: The daily customers of McDonald
McDonald
is the largest fast food restaurant chain that serve more than 47 million
customers per day. Many types of business venture operated by the restaurant
like corporation, affiliate and franchise. McDonald has transformed itself with
the continuous improvement and usage of technology.
Innovation concept of McDonald Organization:
McDonald
has introduced many different type of innovation concepts that enhance the
attraction of customers towards the restaurant. Innovations are MC café, events, being green, kids gadget and
food safety and quality standards,
Technology
concepts of McDonald Organization
McDonald
has introduced many new technology concepts to enhance its production and they
provide excellent services to all its customers. These concepts are: online
networking, free Wi-Fi connection at all the McDonald branches, drive thru from
where customer can order meal on the go, EZlink payment over credit card and
counter payment for online and phone shopping and online/phone order and
delivery 24/7.
Supply
chain management of McDonald
McDonald
has to face many problems related to its supply chain management but with
proper efforts and effective management and implementation of effective
strategies this problem going to be resolve. In 2016, the restaurant come in
the top 25 supply chain management on the position of number 2 and this
position can show its more impressive achievement on the scale of task. They
can handle more than 69 million customers per day in all across the world and
they follow the goal of its organization related to customers that order of the
customer never getting late and on deliveries proper restrictions also
applicable. Long term supply chain strategy lies behind the success of supply
chain. The system of McDonald as o follow win-win proposition for all the
parties including its employees, its operator who is responsible for the
operations of the restaurant and supply to its partners. It would be
considering that if the operator and supplier work properly than its success
become reliable and people are willingly going to purchase the products. this
effective decision shows a long term no cost value and all parties level
improve the things more effectively. Its supply chain partners have built their
long term relationship by following the long term vision of the organization.
Hospitality
and service of the McDonald:
Now
we have to consider all those elements that how the digital techniques can
change the services and hospitality of the organization. McDonald has the first
company who implement kiosks with high scale in every French stores. It also
going to show that how digital technology will change the environment. They
allow customers to receive their food with our any stress, ordering too by
allowing the remote drive through, for greater flexibility and choice, allowing
the mobile ordering and allowing the introduction of table services. With the
interaction of customers by using advance technologies restaurant can enhance
the customer relationship with most successful manner.
Section 2 of McDonald on employee behaviour.
Impact
on customer prospection of physical evidence and services capes include
packages and facilitators and different alter ideas used by customers and use
fresh perceptions to change the preconceived ideas, and the impact of these on
employee behaviour are presented with the physical environment and on the
behaviour of employees.
Operational
management strategies: the operational management strategies are very important
for every organization. According to value chain model of potter are the value
means that amount which a buyer is willing to pay for the organization against
if providing elements, for analyzing the competitive position, value is going
to used instead of cost. Creating the buyers value with the increase of cost
which the actual goal of generic strategy. Two type of activities are going to
include within the value chain analysis and that include primary activities and
secondary activities. Primary activities include services, marketing and sales,
outbound logistics, operations and inbound logistics. The supportive activities
include organization infrastructure, human resource management, technology and
development and procurement.
Performance
measurement of McDonald
The
organization has to face lot of competition because many strong competitors
also present in the market. So for competitive priorities, following parameters
are going to use to measure the performance like services, flexibility,
delivery, quality and cost.
Quality of McDonald food:
The
key success of any organization include customer satisfaction. The quality
include product based, user based, value based, manufacturing based
transcendent. And eight dimensions are present here to determine the quality of
the product that are perceived quality, aesthetics, serviceability, durability,
conformance, reliability, features and performance.
Total
quality control is the continuous improvement in the quality of the
products.5’S are going to used that ensure the high quality processes to
achieve the high quality products. That
include seiri, seition, seiso, seiketsu and shetsuke.
Complete
follow up to determine the quality of the processes and products include
planning of quality, control of quality, improvement of quality, determine the
customers, determine the actual performance of the product, infrastructure
establishment, find out the needs of the customers, compare the actual
performance with the standards of product goals, improvement project
identification, act on the difference, project team establishment, develop
product features that response to need of the customers. To produce the product
features develop the process, team has provided motivation, training and
resources for transfer the plans to the operating force, establish the control
to hold the gain, stimulated the remedies and diagnose the cause. Organization
use different quality standards to ensure the quality of the products and these
are ISO 9000, ISO 14000. SIX SIGMA. another evaluation process that help experts
for consulting the design of the products and system are handle three
dimensions which are outcome of the deployment, the deployment of the system
across the organization and soundness of the system.
Different
theories are going to use within the organizations that support the performance
and working of the organization and further determine the efficiency of the
strategies that re going to implemented within the organization.
The
best practice of the McDonald includes 5 c’s i.e. customer, communication,
culture, continued improvement and collaboration. Customers are the main
concern of organization because customer relationship make their revenue
increase and their production completely depend on the customer relationship. McDonald
is going to share information which include in its statistical process to
prepare tracking for control, sharing of data completely and plant level
sensory programs. It is the responsibility of the organization to build the culture
of high standards and bring new changes according to the time requirements.
Improve the standards of quality, services and value of the products.
In
work and dedication, continuous improvement always involves. It is not only to
build something one time and forget it. Organization have to change itself
continuously and fight with complacency. Take challenges to handle the best
system possible, taking and maintain the leadership role with great innovation.
Section 3 the quality of McDonald:
McDonald
is very famous among all the people due to its best food products and also
provide high quality food with follow all the standard. People are building
their trust on the organization that they only deliver good food products with
maintain their quality and standards. Good practice is the essential part of
every organization. The beat practice sustainability can be appearing at
different areas like nutrition and wellbeing, supply chain, environmental
responsibility, employee experience and community. The responsibility of
organization is not limited with the food items and their quality. Its role
towards the community is also very important. Organization has to follow best
services and operations must be implemented that support the best quality
product with more effective management and implement such strategies that
support the working of the organizations more efficiently. Because now everyone
know about the quality standards and consider the working of organization with
depth. People are very concern about the food quality and want o consider that
what processes are going to implemented within the organization to determine
the best standards. different analysis is going to use to determine the
performance of the organization and also determine the performance of employees
and their relationship with the organization. Because if the team is working
hardly then they will deliver the best results to customers to the management
within the organization is also very effective and efficient. And at the and
they can deliver best quality product which is the actual demand of the
customers.
Conclusion
on
After
all the above discussion and analysis of the working and management of the organization
we conclude that McDonald provide best quality product to all its customers. And
they are very much loyal with their customers. They follow best quality
standards and provide complete check and balance on their management and
process that easily determine hoe the organization is going to work for their
customers and what is major priority for the organization because its
priorities determine the core elements of the organization and also provide
best quality food items and drinks to all is customers because their main focus
is to supply good food items to all over the world and also follow the culture
of every place where they supply the food items according o needs, requirements
and demand of the people who are living that area according to cultural
attributes.
Reference
of
emirates247.com. (2019, april 1). 5 major problems
that McDonald's is facing.
GREGORY, L. (2017, feb 05). McDonald’s Operations
Management, 10 Decisions, Productivity.
Lupo, L. (2007, june 29). [Best Practices] The Quality
'Cs' of McDonald's. Retrieved from
https://www.qualityassurancemag.com/article/-best-practices--the-quality--cs--of-mcdonald-s/
Ovenden, J. (2019). McDonald's’ Supply Chain Success Shows
The Benefits Of Collaboration. Retrieved from https://channels.theinnovationenterprise.com/articles/mcdonalds-supply-chain-success-shows-the-benefits-of-collaboration
thomas, r. (2014, april 17). How Digital Technology is
Changing McDonald’s Structure, Offer and Customer Relationships. Retrieved
from https://www.business2community.com/digital-marketing/digital-technology-changing-mcdonalds-structure-offer-customer-relationships-0851153
ukeaasys.com. (2016, 12 5). Innovation and Technology
Strategies of Mcdonalds.
ukessays.com. (2016, 12 5). Quality and Systems Management
in McDonalds. Retrieved from
https://www.ukessays.com/essays/business/quality-and-systems-management-in-mcdonalds-business-essay.php
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