It is a fact to keep in mind that
decision making is one of the most critical elements of an organization
regardless of its size. Every business organization has to make decisions
keeping its strategy and objectives in view, and those decisions should be made
after proper thought process and analysis so that a correct decision is made in
the end. If an organization has everything at right place, they have identified
their goals and objectives, they have well analyzed the competitive forces etc,
but if they make wrong decision when it is time to take action, then failure
would be the most likely result. An organization should clearly understand that
what decisions they have to make at what point of time, and which decisions
should be avoided in different circumstances. They need to collect relevant
information and identify each option, which they can have while making any
important decision. On the other hand, an organization should also understand
that different decisions are made at different levels. The most common business
decisions are made by managers in any organizations so they need to be aware of
consequences of their decisions made for the business. A wrong decision can be
fatal in so any ways (Quain, 2019).
Plastic PackagingCompany was also facing a scenario, where they have to make
few important decisions, and one wrong decision can really make things worse
for them. The following analysis in the paper will look at different factors of
the case that what decision was made, what could have been the alternative, and
in the end, few recommendations will be made for Plastic Packaging.
1. Identification Decision Making of an organization
(a) What are some of the main
problems and related issues that you see within this scenario/case?
The downsizing strategy adopted by
John, the President of the company looks to be a major issue here with the decision
making process. It has been observed in so many cases that 50% decisions made
by organizations do fail due to various reasons, so whatever an organization does;
it should be proactive enough to avoid those failures or at least minimize
their effect on the organization. According to Paul Nutt (2002), the
organizations make decisions and spent money on those decisions, which have are
not valuable for the organization at all, and most of the managers repeat this
mistake several times. John has made the decision that things cannot be handled
in financial terms, so the only option is to go for downsizing of the company. Apparently,
the decision looks to be a considerable one, but when things will be analyzed
rationally, it would be known that decision made by John is not an appropriate
one. It is true that rational decision making does have both pros and cons, but
process can be balanced in a way that only pros can be attained from the
rational decisions(Heracleous, 1994)
John has made an estimation based on
his perception that downsizing is the only solution to decrease in demand made
by the customers, whereas there can be many other issues, which may have played
their part in decreasing the interest level of customers. For instance, there
can be situation, where marketing efforts are not good enough to attract
customers. So, John is certainly wrong in his perception and going with a wrong
decision. He must understand the fact that a decision cannot be made on
perception, rather logic and rational needed to make any viable decision. If
John wants to assess the situation that why things are not moving in right
directions, then he should go for a proper evaluation of the situation. He
should identify that where things are going wrong, then a rational decision
should be made accordingly, which has some logic behind. In difficult
situations, the leader must stand encourage his subordinates and ask for help
to grow collectively, buy John did the opposite by sending a wrong message to
his employees, which has created more panic and confusion. He must look for
rational decision as it can be beneficial in so many ways. A rational decision is
based on some logic and data, which means that decision, would be successful
more likely. In addition to that rational decision works step by step in a
sequence so that things can be in order (Simon, 1979)
(b) Who are the relevant
stakeholders involved in the given situation?
According to Schwartzman, Pinheiro,
& Pillay (2015), an organization does have internal as well as external
stakeholders and they both can effect or be affected by the decisions made by
an organization. So, when an organization made any important business decision,
they need to keep stakeholders in mind. In this situation of Plastic Packaging,
there are two major stakeholders. The first major and most important
stakeholder is employees, as they are being affected by this decision. The
other major stakeholders are customers, as John thinks that their decrease in
demand is asking for downsizing, which means that customers as external
stakeholders making an effect on decision making.
2. Analysis Decision Making of an organization
(a) Evaluate the root causes and
relevant factors (internal business environment) contributing to the main
problems that you identified?
It has been mentioned earlier that
there are two root causes behind the problematic situation faced by the
company. The first problem is the wrong decision made by John to go with
downsizing and decrease the number of employees to deal with financial
struggle. Moreover, the other major issue is the perception and wrong judgment
of John, which is not based on any logic and creating lot of confusion as well
as panic amongst company’s employees. These root causes are making the
situation worse for the company and things are really going in wrong direction.
(b) Explain at least two causes
using relevant management and OB concepts.
The first major cause of the
situation, which forced John to go with downsizing, is decrease in the consumer
demand. But there was no thoroughevaluation made by the company to assert that
consumer demand is the actual problem, and it needs to be dealt with
downsizing. It is a fact that when decisions are made on the basis of logic and
rational, they are more likely to get better assessment and results. It happens
because when rational decisions are made, they not only backed up with logic,
but they are also reviewed in a context of the situation, whichallowslooking at
all relevant factors of the actual situation (Vlaev, 2018).
So, it is crucial for John to assess the situation properly and identify the
fact that why consumers’ demand has decreased with the passage of time. This is
how a right decision-making approach can be adopted in next business processes.
The leadership abilities of John
also having big question mark in this situation, and major root cause. The
leader stand firm in his/her approach and takes steps, which have encouragement
and motivation as the biggest driving forces. But in this case, the situation
is totally opposite as John has communicated the downsizing message to
employees in a way that it is not only discouraging, but also creating a lot of
panic as well as confusions in mind of the employees. They are not sure that
what John is trying to achieve by doing so without having any concrete logic
behind the decision. The leader’s role is that when company is going through
tough times and situation is going nowhere, then leader must show his strong
leadership abilities to motivate as well as encourage employees. A leader must
remain his door open for discussion and suggestions so that employees’ feedback
can be taken, and they feel that they are valued by their organization. The stress
of a leader should not travel to the minds of employees; rather leaders should
handle this stress and show strong character (Bhattcharyya, 2017)
3. Alternatives and Recommendations Decision Making of an organization
What could John have done
differently?
There are so many things that John
could have done with change of strategy, other than the strategy which he was
going to apply in shape of downsizing. The actual problem is that consumer
demand was decreasing and company is facing financial issues, so John thinks
that cutting the number of employees will solve the problem. But he should have
looked for some evaluation of the situation and identified the actual root
cause behind decrease in consumer demand, because it would have helped him to look
for the real problem and its appropriate solution without discouraging and
confusing employees. He should have shown some problem solving skills to identify
problem and comeup with the most appropriate solution (Huitt, 1992)
Generate alternatives Decision Making of an organization
If John had taken the situation
differently than what he actually did, then he would have been able to find
considerable alternatives to the decision of downsizing. For instance, he could
have identified that any department such as marketing department or quality
department is not doing enough, which is decreasing demand of customers, so he
could have introduced new policy and targets for these departments. Moreover, he
could have looked at pricing strategywhether the product is getting beyond the
reach of customers. If it was true, then he could come up with new pricing
strategy, which comes with new promotions and benefits for the customers so
that they may increase their interest in the product.These could have been more
considerablealternatives in this given situation, but it also must be kept in
mind that various other alternatives can also be found in the similar
situation.
4. Action Plan Decision Making of an organization
It is important for John to come up
with great action plan, which not only deal with financial struggles, but also
helps to increase demand of customers without doing any downsizing. So, here are
few viable points of the recommended action plan:
· The company should come up with new
product line, which is based on innovative strategy and helps to differentiate
from other products in the market
· To get instant intention of the
customers, John should ask his team to come up with a new promotion strategy,
which attracts customers with more price discounts as well as benefits
· John should ask his marketing team to
instantly develop promotional activities on different channels so that
customers attention can be grabbed as quickly as possible
· John should also introduce a reward
policy for employees on instant basis so that they may give their 100% in doing
their tasks
REFERENCES Decision Making of an organization
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in Tough Times. Retrieved April 1, 2019, from
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Heracleous, L. T.
(1994). Rational Decision Making: Myth or Reality? Management Development
Review, 7 (4), 16-23.
Huitt, W. G. (1992).
Problem Solving and Decision Making: Consideration of Individual Differences
Using the Myers-Briggs Type Indicator. Journal of Psychological Type, 24,
33-44.
Nutt, P. (2002). Half
Of Business Decisions Fail Because Of Management's Blunders, New Study Finds.
Retrieved March 31, 2019, from
https://news.osu.edu/half-of-business-decisions-fail-because-of-managements-blunders-new-study-finds/
Quain, S. (2019). The
Decision-Making Process in an Organization. Retrieved March 31, 2019,
from
https://smallbusiness.chron.com/decisionmaking-process-organization-21532.html
Schwartzman, S.,
Pinheiro, R., & Pillay, P. (2015). Higher Education in the BRICS
Countries: Investigating the Pact between Higher Education and Society
(illustrated Edition ed.). Springer.
Simon, H. A. (1979).
Rational Decision Making in Business Organizations. American Economic
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Vlaev, I. (2018).
Local Choices: Rationality and the Contextuality of Decision-Making. Brain
Sciences, 8 (1), 1-22.