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The
value chain analysis has studied the primary and supporting activities of the
business. The company is buying new assets to expand the business worldwide. According
to the analysis value chain is working in an effective way. All activities are
linked. The company is introducing training sessions, providing incentives and
hiring skillful employees for production efficiency. The core competencies of
the company are production and marketing efficiency. The management is
responsible for the planning and management of financial and human resources.
The concern towards the training and motivation of the employees to increase
the efficiency of the operations is also a forward-thinking core competence of
the company.
5.5)
|
Strength |
Weaknesses
|
Factors
for competitive advantages |
Actions
for deficiencies |
|
The
company is paying focus on marketing |
The
company is not paying enough attention to introducing new products with
different taste |
The
company is not lacking resources in food manufacturing. however, they need to
hire a team for creativity and market research to analyze the gaps in the
market that they can efficiently fill |
The
management can cover the deficiencies by improving employee’s performance. |
|
The company
has Production efficiency |
The company is not expanding its business
in the emerging markets. |
The company need to increase it’s
capabilities in the food storing to maintain the taste of the food until it
reaches the customers |
Management needs to develop new policies
to overcome these deficiencies |
|
The
company is using cost control measures |
They
purchase raw material from the suppliers. They can develop their own farms to
produce healthy and fresh food items. |
The
company also need to increase its competences by consistently updating its
manufacturing technology that will also save the cost of operations and will
definitely result in building competitive advantage |
Management
can also overcome the deficiencies by taking recommendations from the
relevant concerning staff. |
|
The company
has a large market (1800 restaurants. |
|
|
The company needs to focus more on the
increasing efficiency thus the negative impact of the deficiencies can be
eliminated. |
5.6)
Competitive advantages are the strong factors that cause a company to
win the market by creating differentiation from the competitors of the company.
The major competitive advantages of the Americana Company is their familiarity
with the market. they are working in the market from the early 1900s,
therefore, they are familiar with the requirements of the customers, and they
have long term relationships with suppliers that benefit them in producing cost
–effective and high quality food items. The taste and quality of the food
supplied by the company have the unique taste that is highly appreciated by the
customers. Taste and quality is also a competitive advantage for the company.
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