Introduction of Hewlett-Packard (HP)

With a rising worldwide population looking for more prosperity beside a backdrop of limited natural resources, the usual way to carry the business is not an option. The challenge is to balance the economic growth with conservational sustainability. Also, it can be viewed as an opportunity for the business society. HP’s honest promise to environment and social responsibility is not only helping the company to grow in its key markets but it is also helping the company to translate its green footprints into lucrative new business.

External Factors influencing

Laws & Regulations of Hewlett-Packard (HP)

Environmental laws have become very now to protect the valuable eco-system and natural recourses. With the ever-increasing rise in complexities regarding the planet, people worldwide have started giving importance to the environmental rights and laws. They are being seen as central in solving problems related to the topic. Also, these laws and practices enable transparency and accountability in a firms business. Keeping in pace with the various national and international laws relating to environment and sustainability issues Hewlett-Packard have been practicing more socially responsible business management practices. For example: HP encourages transparency and honesty to promote laws and regulation that support economic growth and novelty in socially and ecologically accountable way. Keeping the various laws and regulations in mind HP supported negotiations on trade agreement influencing the Trans-Pacific partnership, Transatlantic Trade and Investment Agreement and trade in Services agreement, as well as U.S. legislation to renew Trade Promotion Authority.

Corporate Social Responsibility of Hewlett-Packard (HP)

Corporate social Responsibility are increasingly becoming important for a company to function but to also increase its business and profitability. These kinds of activities helps the company to generate good will in the eyes of consumers and government. With the consumers becoming increasingly conscious about the environment it becomes more important for the company to participate or organize such activities to meet the social pressure. In case of HP, the company has under taken several CSR activities. To make sure that its sustainability and corporate social efforts stay true to their goal and aim and are providing measurable returns the company has several practices in play that regularly assess the company strategy.

For example: Hp’s leadership in CSR and sustainability has delivered a influential platform to work with industry nobles, NGOs and government agencies to impact the form of future industries and national regulations. HP addressed the issue of extended and diverse supply chain.

Market Trends of Hewlett-Packard (HP)

The trends in the market and in the peer business have a major effect on how the companies undertake various tasks. Market trends have a huge impact and influence on various businesses to practice environmentally sound business and management policies. For HP also, it is very important what the other companies are doing in the same field. Also, to move ahead of the competitors and be in the eye of public market trends have played an important role.

Stakeholder of Hewlett-Packard (HP)

Stakeholder engagement is an integral part of any business. They play an important role in the decision making process of the business. It is very important a firm to meet its stakeholders expectations and keep them happy for a growing and successful business.

HP has given stakeholders prime importance. For them the stakeholders include:

Communities

Customers

Employees

Investors

Legislators and regulators

Industry analysts and media

Nongovernmental organizations (NGOs)

Suppliers

Universities

HP makes sure that it takes insights into emerging trends, risks and opportunities from their stakeholders. Moreover, the company makes sure that they share their challenges and positions regarding key issues like climate change.

For Example: One of the initiatives undertaken by HP under the influence of Stakeholders is Climate change: Conservation International: HP began cooperating with Conservation International in 2009, a nonprofit organization that employs inventions in science, economics, policy and community involvement to guard the Earth's biodiversity. HP and Conservation International are mutually developing proposals to tackle climate change and innovate technology-based results that encourage conservation in a low-carbon economy.

2. Management of Hewlett-Packard (HP)

With the importance of sustainability increasing everyday it becomes increasingly necessary for the company to carry out the business practices in a way which is environmental friendly and socially acceptable. The management plays an important role in making sure that the management follows these rules. Moreover, the major focus of management is to make sure that the company remains in power with their competition and generates profits. Due to these reasons the management wants the company to sustainable.  In HP active guidance, comprehensive governance, and effective employee contribution form the groundwork of their sustainability work. Their Head of Sustainability leads the project to confirm that the sustainability work serves as a motivating influence for the company.

The HP Board of Directors’ nominating, Governance, and Social Responsibility Committee oversees all the company’s global citizenship efforts. HP’s Executive Council maintains overall responsibility for global citizenship as measure of their business plan. Senior leaders report directly to the Executive Council in numerous business and global ensure the company-wide commitment to and alignment with HP’s global citizenship purposes and are accountable for developing sustainability company-wide.

3. Employees of Hewlett-Packard (HP)

Employees are an important part of any organization. In HP employees are referred to as HP People. The company considers that the employees are an integral part of company’s success. The employees take the company forward. So it becomes important HP to take into consideration the employees viewpoint. The determination to provide to society runs deep among our employees and is rooted in our method to doing business. The company boost employees worldwide to use four hours of paid volunteer time per month, dedicating their energy, skills, and creativity to supporting non-profit organizations around the world and in the communities where we live and work. In 2014, 48,500 employees took part in volunteering activities, contributing 1.6 million hours of volunteer time in support of the environment, education, entrepreneurship, health, and other areas that support Living Progress.

Part 3

Global impacts of sustainable development initiatives

Successful sustainable development provides benefits not only environment benefits to the current and future generation but also it takes care about the economic benefits as well. The development of communities in which most of the people want to live, work and play are all driven by improvements in sustainable development initiatives. In regard with the statement the work done by HP towards a greener environment has yielded great impacts. In the various efforts undertaken by HP some of them are in the field of Education, Entrepreneurship and health.

The company considers Science, Technology, Engineering and Mathematics (STEM) education very important in solving some of the most difficult global problems in Society. With this approach HP had an objective of making a better STEM education system from school to university level. A global network of educators initiated this. By the end of 2012 HP was able to successfully educate approximately 250,000 students throughout the world.

HP initiatives have helped to make the environment stronger as they consider in rising by refining the effectiveness of their supply chain, operations, and products and solutions. All these efforts made the company the first global IT company in 2014 to set greenhouse gas (GHG) emissions decline aims for the complete value chain: suppliers, operations, and products and solutions.

Decreasing the footprint of computing and printing developments in the business. It also supports our customers' environmental goals. In 2014, they established a goal to reduce the GHG emissions intensity of our product portfolio1 by 40% by 2020 compared to 2010 levels. 55% of the company’s carbon footprint and 70% of water footprint is generated by the usage of products and solutions by the customer. The company makes sure that it assesses the carbon footprint and other influences of all the products and solutions and then work to progress environmental functioning across each stage of a product’s life. The company tries and produces products, which are environmentally friendly. The main ecological effects from the business's movements are GHG emissions related with energy utilization, and the usage of advanced HP technology and association in the data centers. Smart building design, lower effect business travel, and clean energy are other focus areas. In 2014, the company was able to increase their invested capability for renewable energy at sites by 150%.

They also struggle to generate less waste and use less water. In water-stressed regions, revolutions like leak detection systems and low-impact landscaping helped reduce the facilities’ water consumption by 3.2% compared to 2013.

For example, the HP Office Jet Pro X is the world’s most energy effective printer in its class3. They also offer customers efficient and inventive product-as-a-service offerings. Some of which are HP Managed Print Services, which carry energy usage discounts of 20–40% for customers and cuts paper waste by 25% or more. The initiatives helped to reduce environmental influences at product end of life. HP works with suppliers and recyclers and operates complete product return and recycling programs in 73 countries.

Part 4

Harnessing technology for sustainable development

HP has undertaken a large number of efforts to produce technology, which is greener and environment friendly. Their focus is on to generate products, which are low carbon solutions and are energy efficient as well. For undertaking this entire HP has got a worldwide recognition.

Here are some of the examples of the ecological product solutions created by HP:

HP closed loop ink cartridge recycling

HP comprises the circular economy across its value chain by terminating the material loop, designing out waste, and offering service models that carry substitutes to linear life cycles. Emphasizing HP’s approach is a closed loop-recycling program in which plastic from HP ink and toner cartridges recuperated via the HP Planet Partners program is combined with other plastics to create new HP ink supplies.

Approximately 75% of HP ink cartridges and 24% of HP LaserJet toner cartridges comprise recycled plastics, and HP continues to increase the use of closed loop materials in its products.

HP Smart Print

This free tool offered by HP that helps you to save paper and ink as it only prints the web content that is required. Instead of printing a complete webpage with the additional ads and unnecessary content, HP Smart Print chooses the part it thinks you want to print. HP Smart Print can help decrease paper waste by approximately up to 55%.

One of the other examples is, the HP Office Jet Pro X, which is the world’s most energy effective printer in its class 3. They also offer customers efficient and inventive product-as-a-service offerings. These include HP Managed Print Services, which carry energy usage discounts of 20–40% for customers and cuts paper waste by 25% or more. The initiatives helped to reduce environmental influences at product end of life. HP works with suppliers and recyclers and operates complete product return and recycling programs in 73 countries.

Apart from creating these products HP also believes in recycling the products. Working with a global network of vendors across 67 countries. The company is able to gather, treat for resale, and/or recycle returned products. Moreover, it allows HP to qualify recycled materials for use in new products.