Executive Summary of Al- Dossary coffee shop

Our Business that is about Al-Dossary coffee shop and our coffee shop is important because we are introducing a unique environment for our customers especially the housewives who came for drinking coffee in our coffee shop. When their children come with their moms at the coffee shop, they disrupt the peaceful atmosphere at the coffee shop and prevent their mothers from drinking their coffee. According to the survey I have seen that because of children in the coffee shop many mishaps happened like hand burnt of their mom, children running from one table to another and disturb other customers in the coffee shop. By analyzing all these mishaps in our coffee shop we have design a baby daycare facility for their children so they can able relax and enjoy their coffee at our coffee shop. Due to this facility the customers especially the housewives enjoy their coffee at the coffee shop tension free and with mental relaxation.  This is the main reason why this our new business become important for the upcoming years.

Company Description of Al-Dossary coffee shop

Answer of Al-Dossary coffee shop

Our company name is Al-Dossary coffee shop. Our shop is not selling the just the coffe they are also involved in providing a unique service for the customer children that is children daycare service in our coffee shop for our honored customers

1.2 Mission of Al-Dossary coffee shop

The main purpose of our coffee shop is to sell a tasty coffee for the  customer in addition we are also offering a unique service for the customer’s children that is children daycare service where the children can able to enjoy their lovely time with the toys and different kind of yummy snacks. Another part of our mission is to provide discounts to collage age customers.

Goals & Objectives of Al-Dossary coffee shop

The goal of my coffee shop is to provide a venue for our customers where they can decompress in very comfortable environment. We know that if they have small children they will be cared in our children daycare center and these children can able to avail safe environment and also able to play with the children of their own age. In the next five to ten years our company will be growing because our company will provide maximum effort for upgrading our daycare service for the children and also we will focus on maintaining the same best taste of our coffee for the future this will able to make our business more special for the customers. Along with the delicious texture of the soft beverage we will be offering a peaceful atmosphere for our customers.

Key Success Factors…KSFs

The key success factors of our coffee company are the differentiation in the service like baby day care, providing the coffee selection at cost effective prices and provide a discounts to college age students.

Company Summary of Al-Dossary coffee shop

Our company is the coffee shop and in our coffee shop we are offering a unique service for the customers that is the children day care service and. Our company is using a partnership for the ownership so we can able to contribute equally in our business.

Company Ownership (answers the questions: “What legal form of business ownership have I chosen for this business?” …and…“Why is my choice appropriate?”)

Answer

Partnership is the form of business ownership we have chosen for this coffee shop and we have chosen the partnership because we are two brothers and we want to contribute equally for our business so that we can able to make our business more powerful and stable in the market. Another reason is that we two wanted to share the profit with ourselves through the use of our assets.

Desired Location

The best and ideal place for coffee shop is in commercial areas and also in the big shopping malls, such as the Galleria Mall in Houston. This is best place because of these reasons like the visibility, clustering, parking, security, high people traffic, intercept market etc.  

Facilities & Operations

For running my business we have chosen a two floors building. On the ground floor we are offering coffee to the customers and in the top floor we are offering the children day care service for the customer’s children and this children daycare is consisting of three rooms. The regular business hours of my operations are just about 12 hours from 8 AM to 8 PM. For conducting on day to day basis our company will focus on the supplies of the materials used for making the coffees and also for the daycare service.

Products & Services

We are offering regular coffee with biscuits and cupcakes as the product to the public and baby daycare service for the small children as a service for the customer’s children.

Product(s) & Service(s) Description

Product that the coffee shop has been offered to the customers is the regular coffees of different types like black coffee, normal coffee and cold coffee. With coffee we are also offering cupcakes, biscuits and donuts as the deserts with the coffee as the product of our coffee shop. For the service side of our business our coffee shop is offering children daycare services for the small children of the customers. In the child care area the children watch cartoons movies, play with toys and eat yummy snacks that is suitable for their age group.

Competitive Comparison of Al-Dossary coffee shop

In our business the competitive advantage is that our coffee shop is offering a unique service for the children of our customers that is children day care service and other advantage is that we are offering discounts for college age students.

Sourcing of Al-Dossary coffee shop

The main source of our coffee shop is the supply of materials for making the coffee and also things for the children day care services. For the coffee we need a supplier that can able to provide us the materials for making the coffee and for the childcare service we require the things like toys, Pampers and snacks

3.4 Technology of Al-Dossary coffee shop

The technology is the coffee making machine that can able to make coffee more fast and tasty and according to the requirement of the customers. The use of projectors for the display and the best audio system for the children are included in the minor technology for our coffee shop.

3.5 Future Products of Al-Dossary coffee shop

In the future products we intend to add specialty in the food like coffee cake or molten lava cake and many more cream cakes to help us to meet our business growth goals and objectives.

Market Analysis of Al-Dossary coffee shop

For the market analysis of our business we will select the market segmentation and then after this we will target the market for our new service and then we will perform the industry analysis for our business.

4.1 Market Segmentation of Al-Dossary coffee shop

We have segmented our market to focus on reaching to the rich community like rich housewives and people from wealthy communities.

Target Market Segment Strategy

We are focusing on housewives who have the small children under 10 years because we have introduced a unique service for their children in the coffee shop.

Industry Analysis of Al-Dossary coffee shop

Answer

The restaurant industry is extremely attractive because most adults want coffee to remain active and should remain active over time because the demand for coffee will continue.

Strategy & Implementation Analysis

In this part we will perform the strategy and implementation analysis for our coffee shop in the first step we will explain what kind of strategy we will use for our new business and then we will tell you about the competitive edge of our business and then we will tell about the marketing and sales strategy for our business  

Strategy Explanation

We are using the cost leadership strategy for my business because this strategy offers product and services with reasonable quality and facture to the customers a low price for the betterment of customers.

Value to Customers / Competitive Edge

The customers will value our this service because of these reasons that includes the customers can able to enjoy their coffee in a peaceful environment and the customers children are able to spent a best time in the child care center where can able to anything they want and also spends a best time with other children. Another reason is that the company offering discounts for college age students, this will give us a competitive edge in the industry. In our business the secret weapon is our children daycare service that will give me an advantage over the competitors.

Marketing & Sales Strategy

The advertising strategy I will apply to reach my customer base is through the use of facebook because everyone is well aware of this social app so that we can easily reach to my customer base. For a very low cost we will use the competitive price for the business so that I can easily able to stay in business for a long period of time.

Management Analysis of Al-Dossary coffee shop

In this step we will tell you about the management analysis of our new services and for our business. We will tell you about the management team for our coffee shop and then we will discuss the organizational structure for our company and in the end we will perform the SWOT analysis of our new business.

Management Team of Al-Dossary coffee shop

We are the two who will be running the business in the future. I am the CEO of this company because I have more experience about this business than my brother and my brother deals with the human resources department for our business but this is our idea to introduced children daycare service in our coffee shop.

6.2 Organizational Structure

The main structure of my business is quite simple in which one human resource manager who will take interview, hire and evaluate the employee performance. Two mangers, the one who will direct the coffee shop employees and the other who will one who will direct the baby daycare service.

SWOT Analysis  of Al-Dossary coffee shop

The strength of our business is the service of baby daycare which we are providing on site to the coffee shop customer’s children. The weakness is that the service that we are introducing a totally new service in the coffee shop industry. The opportunity is that there is no coffee shop in the market that is providing this service for their customers so there is an opportunity of being a first mover. In the end the threat is that our competitors may quickly copy our day care service and put us at risk in the future through the use of substitute service in the market place.

7.0 Financial Analysis

The financial analysis for the development of new business is based on the investment and earning from the company. The key services of the coffee shop includes coffee selection process from prices, day care services for babies, and selection of effective prices.

7.1 Startup summary

The estimated cash budget is considered for the monthly time span. The gross sales increases with the increase in the current sales. The cash disbursements includes insurance, sales tax, advertisement, maintenance, startup costs, rents and labor.     

7.2 Pre-format cash/budget

In the budget the gross sales is considered for the company of coffee shop. The cash flow includes cash from current sales, and A/R collections, and cash disbursements. 

7.3 Break even point

The break even point in the budget provides information about the equilibrium of cash and cumulative cash.  

7.4 Financial control system

The current sales presented in the receipts is 85% that is greater than previous one. The insurance is assumed for eight month payments. The contingency allowances are approximately 10%.