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Introduction of Oman Air Company

Category: International Finance Paper Type: Case Study Writing Reference: HARVARD Words: 2000

Oman Air Company is very popular in the airlines industry. For the sultanate of Oman, the Oman air is considered as flagship carrier and also known as 4-star airlines. This airline plays an important role in making the Muscat as a major hub of traffic for the middle east that provide major help in tourism, industrial, and commercial sector. Currently, this airline offers direct flights from all major countries from all over the world. Oman Air along with its different partners makes code share agreement. Oman Air has an excellent interior of aircraft that provided for the first-class passengers along with all the facilities and privacy factors. The business class seats have an excellent ample storage space, modified with the latest technologies, and easy aisle access with most comfortable seats support for the economy class. Furthermore, Oman Air gives the entertainment system features that appoint at the back of each seat. And also gives an internet service for mobile facility to all the passengers during the flight. (omanair.com, 2019)

Critically examine three relevant operation management decision areas (e.g. quality, inventory management, layout or process design etc) in your chosen company.

Operation management is indeed become a very important part which defined the success of Oman Air. The company has to manage all their tasks, operations and transactions with a complete planning and proper management is required at every step. In this assignment, we are going to discuss the three main operational management decision areas that show major impact on the performance of the Oman air and become the reason of attractiveness and high rate of profit for the company (Slack, et al., 2016).

Quality of Oman Air Company

The service quality of Oman air is very much high. They provide excellent facilities and aircrafts to all their passengers that travel in their airplanes and want to come again and again. Excellent seats with complete privacy factors must be provided to every passenger. Business and economy class seats have proper facilities according to status. Internet and mobile facility with entertainment facility must be provided to all the passengers. Airline provides high quality food to all their passengers and their services also very attractive. In simple words, Oman air lines want to maintain their level of quality among passengers and want to provide maximum satisfaction to all their passengers. In airline, tough competition is going too held and many other airlines also present in these fields and giving their services but Oman air has its own specialty and captures a good number of customers among markets. Their time quality is also very good that attract more and more customers and they also take proper check and balance to maintain their quality. Oman air gives more focus on the demand of their customers and tries to meet their expectations with their excellent services (Mahadevan, 2009)

Process and capacity design of Oman Air Company

To be noted, the process of airline industry is quite much effective. In starting years, Oman Air work as an extension airline which provided small route services to help other airlines in travelling passengers. But with the passage of time, they are giving great effort on their processes and improve their path limits and start travelling from directly to different countries with its own company name.  The goal of capacity designs include main technology and resources that help in meeting their requirements and achieving their goals as per their objectives. Capacity design provide better help to select the planes and the management of Oman air purchase new and modern planes which are according to their level and as per demand of customers. They want to improve their quality and want to have enough space to travel the passengers from one country to another. The capacity of passengers provides guidance about all the facilities that should be provided to their passengers and passengers can travel long destinations with a complete comfort. They also manage the space for luggage of the passengers and also provide cargo services to many other businesses. For improving the standard of airline, a proper operation management related to process and capacity must be done by management, for later on, perform their best to get maximum market share (Chary, 2009).

Supply chain management of Oman Air Company

The supply chain management means that best strategies must be determine, try to make trusted partners and cost must be effective. It means that Oman air must able to adopt and follow all the strategies that make their business and airline services more effective for the users. The employee of the organizations must be loyal with their job and give their best to achieve their targets. The effective strategies must be placed as an important factor to run any business smooth and successful. Attainable goals must be developing that improve the target of business and get more and more profitable opportunities. All the transactions of the Oman air must be cost effective which means that they provide better facilities as per prices to all their passengers from all over the world so they can easily travel in this airline. The prices of seats and luggage cost also must be suitable so any passenger can easily travel by using their services. But the prices must be set according to their expenses and their all expenditures related to travelling. Their all the strategies and planning must be smooth and clearly mentioned that make stronger the trust of partners on organization. Their supply chain management work so effectively that enhance the credibility of organization with in the market and attract more and more shareholders due to effective ratio of profit. Operational management decisions must be taken carefully by the management because the system of all operations can be depend on their planning and decision making and if any problem going to occur in this side then implementation of operations going to face many sort of problems and also effect the image of organization in the market because services provider must be very effective otherwise people switch to some other provider that effect their profitability.

Examine the ways to improve operational performance with in your chosen company.

Oman Air is a very well reputed and organized airline that already famous in all over the world. But still, there is always a space in room for improvement. The reality is, every organization is supposed to do the update for their managements as per the requirements of the customers and the latest technologies must be completely adopted as per demand of customers as well. Nowadays, the large and huge planes are in demand which contain all the safety features and having all the accommodations and facilities in entertainment for the satisfactions of the customers. Oman Air needs to improve their services and facilities for the customers since these will give the opportunities to attract more and more customers of all age to use the services. The policies and regulations of the organizations must also be acceptable and easy to follow so that every customer can easily follow it without any issue.

The passengers from whole over the world definitely want to experience the travel in comfortable environment along with the crew that handles all their belongings in liable and most reasonable prices. In the field of airline, many company competitors already present how to manage the problems and also provide many facilities to their passengers. Being in such a competitive environment, Oman Air always tries to give their best performance and that is how the company is able to attract a large number of customers. The main standard from the Oman Air is with giving excellent services for their loyal customers in most reasonable prices. Still, there is always a room of improvement in their policies and marketing strategies where they can improve more their profitability ratio and capture more and more shareholders by giving them good rate of interest.   The operational management requires the company to update the management inside the organization according and following to the current time frame, and in the same time, the company also needs to enhance the credibility of the industry among the market and different customers as they are related to different classes and every one can use their service as per its money in the pocket. (WALKER, 2017)

4V's comparison of Oman Air

Volume: Oman Air occurs to have less space compared to the Emirate Airline.

Variety: Oman Air has less diversity in their services compared to the Emirate Airline.

Variation: Both Oman Air and the Emirate Airline are considering to make several changes to improve their policies.

Visibility: Oman Air concern more about the satisfaction of their customers if compared with the Emirate Airline which has less interest of customers.

(Read Appendix A for more description)

Recommendation of Oman Air Company

Oman Air always tries to give their best performance and that is how the company is able to attract a large number of customers. The main standard from the Oman Air is with giving excellent services for their loyal customers in most reasonable prices. Still, there is always a room of improvement in their policies and marketing strategies where they can improve more their profitability ratio and capture more and more shareholders by giving them good rate of interest.

Conclusion on Oman Air Company

After all the above discussion, we can conclude that Oman Air is very well organized and well reputed organization that provide excellent services to all their customers. Their policies and strategies are effectively working. The company gives all facilities and completes all the requirements of their loyal customers. They capture a reasonable share of market among many major competitors and maintain its profitability. The image of the company in the market is good and it also gets award on its supply chain management in last year. The management of the organization work very hard and they follow the vision and mission of the organization and try to achieve the targets of the organization in the specified time period. They have performing very well and still they can improve their services and travelling facilities by following the requirements of the customers. (enac.fr, 2019)

References of Oman Air Company

Chary, 2009. Production and operations management. s.l.:Tata McGraw-Hill Education.

enac.fr, 2019. Airline Operation Management - IATA. [Online]
Available at: http://www.enac.fr/en/airline-operation-management-iata

kettering.edu, 2016. 10 Critical Decisions of Operations Management. [Online]
Available at: https://online.kettering.edu/news/2016/09/21/10-critical-decisions-operations-management

Mahadevan, B., 2009. Operation Management: Theory and Practice. s.l.:Pearson Education India.

omanair.com, 2019. Oman Air Profile. [Online]
Available at: https://www.omanair.com/en/about-us/corporate-information/oman-air-profile

quora.com, 2018. Why is Oman Air not as successful as Emirates, Etihad, and Qatar?. [Online]
Available at: https://www.quora.com/Why-is-Oman-Air-not-as-successful-as-Emirates-Etihad-and-Qatar

Slack, N., Brandon-Jones, A. & Johnston, R., 2016. Operations Management. s.l.:Pearson Higher Ed.

WALKER, N., 2017. Oman Air’s journey to become the best. [Online]
Available at: https://www.supplychaindigital.com/company/oman-airs-journey-become-best#


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