Oman Air Company is very popular in the airlines industry. For
the sultanate of Oman, the Oman air is considered as flagship carrier and also
known as 4-star airlines. This airline plays an important role in making the
Muscat as a major hub of traffic for the middle east that provide major help in
tourism, industrial, and commercial sector. Currently, this airline offers
direct flights from all major countries from all over the world. Oman Air along
with its different partners makes code share agreement. Oman Air has an excellent
interior of aircraft that provided for the first-class passengers along with
all the facilities and privacy factors. The business class seats have an excellent
ample storage space, modified with the latest technologies, and easy aisle
access with most comfortable seats support for the economy class. Furthermore,
Oman Air gives the entertainment system features that appoint at the back of
each seat. And also gives an internet service for mobile facility to all the
passengers during the flight. (omanair.com, 2019)
Critically examine three relevant operation management
decision areas (e.g. quality, inventory management, layout or process design
etc) in your chosen company.
Operation management is indeed become a very important part
which defined the success of Oman Air. The company has to manage all their
tasks, operations and transactions with a complete planning and proper
management is required at every step. In this assignment, we are going to
discuss the three main operational management decision areas that show major
impact on the performance of the Oman air and become the reason of
attractiveness and high rate of profit for the company (Slack, et al., 2016).
Quality of Oman Air Company
The service quality of Oman air is very much high. They
provide excellent facilities and aircrafts to all their passengers that travel
in their airplanes and want to come again and again. Excellent seats with
complete privacy factors must be provided to every passenger. Business and
economy class seats have proper facilities according to status. Internet and
mobile facility with entertainment facility must be provided to all the
passengers. Airline provides high quality food to all their passengers and
their services also very attractive. In simple words, Oman air lines want to
maintain their level of quality among passengers and want to provide maximum
satisfaction to all their passengers. In airline, tough competition is going too
held and many other airlines also present in these fields and giving their
services but Oman air has its own specialty and captures a good number of
customers among markets. Their time quality is also very good that attract more
and more customers and they also take proper check and balance to maintain
their quality. Oman air gives more focus on the demand of their customers and
tries to meet their expectations with their excellent services (Mahadevan, 2009).
Process and capacity design of Oman Air Company
To be noted, the process of airline industry is quite much
effective. In starting years, Oman Air work as an extension airline which provided
small route services to help other airlines in travelling passengers. But with
the passage of time, they are giving great effort on their processes and
improve their path limits and start travelling from directly to different
countries with its own company name. The
goal of capacity designs include main technology and resources that help in
meeting their requirements and achieving their goals as per their objectives.
Capacity design provide better help to select the planes and the management of
Oman air purchase new and modern planes which are according to their level and
as per demand of customers. They want to improve their quality and want to have
enough space to travel the passengers from one country to another. The capacity
of passengers provides guidance about all the facilities that should be
provided to their passengers and passengers can travel long destinations with a
complete comfort. They also manage the space for luggage of the passengers and
also provide cargo services to many other businesses. For improving the
standard of airline, a proper operation management related to process and
capacity must be done by management, for later on, perform their best to get
maximum market share (Chary, 2009).
Supply chain management of Oman Air Company
The supply chain management means that best
strategies must be determine, try to make trusted partners and cost must be
effective. It means that Oman air must able to adopt and follow all the
strategies that make their business and airline services more effective for the
users. The employee of the organizations must be loyal with their job and give
their best to achieve their targets. The effective strategies must be placed as
an important factor to run any business smooth and successful. Attainable goals
must be developing that improve the target of business and get more and more
profitable opportunities. All the transactions of the Oman air must be cost
effective which means that they provide better facilities as per prices to all
their passengers from all over the world so they can easily travel in this
airline. The prices of seats and luggage cost also must be suitable so any
passenger can easily travel by using their services. But the prices must be set
according to their expenses and their all expenditures related to travelling.
Their all the strategies and planning must be smooth and clearly mentioned that
make stronger the trust of partners on organization. Their supply chain
management work so effectively that enhance the credibility of organization
with in the market and attract more and more shareholders due to effective
ratio of profit. Operational management decisions must be taken carefully by
the management because the system of all operations can be depend on their
planning and decision making and if any problem going to occur in this side
then implementation of operations going to face many sort of problems and also
effect the image of organization in the market because services provider must
be very effective otherwise people switch to some other provider that effect
their profitability.
Examine the ways to improve operational performance with in
your chosen company.
Oman Air is a very well reputed and organized airline that
already famous in all over the world. But still, there is always a space in
room for improvement. The reality is, every organization is supposed to do the update
for their managements as per the requirements of the customers and the latest
technologies must be completely adopted as per demand of customers as well. Nowadays,
the large and huge planes are in demand which contain all the safety features
and having all the accommodations and facilities in entertainment for the
satisfactions of the customers. Oman Air needs to improve their services and
facilities for the customers since these will give the opportunities to attract
more and more customers of all age to use the services. The policies and
regulations of the organizations must also be acceptable and easy to follow so
that every customer can easily follow it without any issue.
The passengers from whole over the world definitely want to experience
the travel in comfortable environment along with the crew that handles all
their belongings in liable and most reasonable prices. In the field of airline,
many company competitors already present how to manage the problems and also provide
many facilities to their passengers. Being in such a competitive environment,
Oman Air always tries to give their best performance and that is how the
company is able to attract a large number of customers. The main standard from
the Oman Air is with giving excellent services for their loyal customers in
most reasonable prices. Still, there is always a room of improvement in their
policies and marketing strategies where they can improve more their profitability
ratio and capture more and more shareholders by giving them good rate of
interest. The operational management requires
the company to update the management inside the organization according and
following to the current time frame, and in the same time, the company also
needs to enhance the credibility of the industry among the market and different
customers as they are related to different classes and every one can use their
service as per its money in the pocket. (WALKER, 2017)
4V's
comparison of Oman Air
Volume:
Oman Air occurs to have less space compared to the Emirate Airline.
Variety:
Oman Air has less diversity in their services compared to the Emirate Airline.
Variation:
Both Oman Air and the Emirate Airline are considering to make several changes
to improve their policies.
Visibility:
Oman Air concern more about the satisfaction of their customers if compared
with the Emirate Airline which has less interest of customers.
(Read
Appendix A for more description)
Recommendation
of Oman Air Company
Oman
Air always tries to give their best performance and that is how the company is
able to attract a large number of customers. The main standard from the Oman
Air is with giving excellent services for their loyal customers in most
reasonable prices. Still, there is always a room of improvement in their
policies and marketing strategies where they can improve more their
profitability ratio and capture more and more shareholders by giving them good
rate of interest.
Conclusion on Oman Air Company
After all the above discussion, we can conclude that Oman Air
is very well organized and well reputed organization that provide excellent
services to all their customers. Their policies and strategies are effectively
working. The company gives all facilities and completes all the requirements of
their loyal customers. They capture a reasonable share of market among many
major competitors and maintain its profitability. The image of the company in
the market is good and it also gets award on its supply chain management in
last year. The management of the organization work very hard and they follow
the vision and mission of the organization and try to achieve the targets of
the organization in the specified time period. They have performing very well
and still they can improve their services and travelling facilities by
following the requirements of the customers. (enac.fr, 2019)
References of Oman Air Company
Chary,
2009. Production and operations management. s.l.:Tata McGraw-Hill Education.
enac.fr, 2019. Airline Operation Management - IATA. [Online]
Available at: http://www.enac.fr/en/airline-operation-management-iata
kettering.edu, 2016. 10 Critical Decisions of Operations
Management. [Online]
Available at: https://online.kettering.edu/news/2016/09/21/10-critical-decisions-operations-management
Mahadevan, B., 2009. Operation Management: Theory and
Practice. s.l.:Pearson Education India.
omanair.com, 2019. Oman Air Profile. [Online]
Available at: https://www.omanair.com/en/about-us/corporate-information/oman-air-profile
quora.com, 2018. Why is Oman Air not as successful as
Emirates, Etihad, and Qatar?. [Online]
Available at: https://www.quora.com/Why-is-Oman-Air-not-as-successful-as-Emirates-Etihad-and-Qatar
Slack, N., Brandon-Jones, A. & Johnston, R., 2016. Operations
Management. s.l.:Pearson Higher Ed.
WALKER, N., 2017. Oman Air’s journey to become the best. [Online]
Available at: https://www.supplychaindigital.com/company/oman-airs-journey-become-best#