Introduction of Marketing Management Evaluating

This part of the assignment leads us to what work we have to do for this assignment. The main purpose of this task is to evaluate the articles which is titled as “Customer perception towards the effectiveness of floor advertisements in organized retail” The article can be evaluated be following the few steps as authority, currency, purpose and content. Authority means either the source of the article is trust worthy or not. Currency stated as all the information related to the articles is latest or updated. Purpose refereed as the why this article was written? And content is described as the information of articles is presenting the quality of research or not.

Title of the article of Marketing Management Evaluating

The title of the article is “Customer perception towards the effectiveness of floor advertisements in organized retail”. This title is too clear for further research because this title is describing there is some type of the relationship between customer perception, effectiveness of floor and advertisement in organizational retail. After analysing critically this article, I thought the title of this article is appropriate and reflecting the essence of the article. This title is enough to analysing further this research because this title is presenting the relationship of the variables the further research will be examine either they have positive relationships or negative.

Abstract

The ad has the critical role in the consumer’s decision making that’s related to the products and services. Perception of the customers influenced during the various methods in changes the degree of responses’ to advertising stimuli is showing through the marketers’ particularly during the context of the multitude for the advertising tools as well as methods applied through the prepared retail store. The basic method is to gain the attention for the supermarkets along with the hypermarkets in the use of the floor advertisements. This article evaluates in Oman's with the organized retail sector and calculates the perceptions of customers towards the effectiveness of floor which is used in organized retail store. Impact of the level –and effectiveness is evaluated for a customer with the purchase intentions along with the mouth intentions. In this article, expected is to help the marketers to create the informed decisions which relate to channelizing advertising budget regarding the floor ads within the organized retail sector.        

Introduction of Marketing Management Evaluating

The primary objective of the article is to determine the effectiveness of floor-space advertisements during the organized retail in Oman, as well as also to recognize factors which influence floor ads’ effectiveness during organized retail in Oman. Yes, the objective is apparent in the given article. This article is fascinating and encourages understanding customer awareness towards the efficiency of floor ads in the planned retail sector in Oman (Muscat). There are some of studies related to the store of advertising methods, but various is enthusiastic with the floor ads. In this research article, there is no new question available.

Theory of Marketing Management Evaluating

The given article defined the all well developed and expressing theoretical framework. All the methods are correctly applied, for example, the argument Kotler (2003) said about the customer perception. Client observation can be characterized as a procedure of choice, sorting out, what's more, and deciphering data to make a meaningful picture. The same improvement can be seen by clients in diverse structures relying upon their particular consideration, twisting, and maintenance. Specific attention implies that the client's channel data as per their comprehension.

Particular contortion implies that clients change the significance as indicated by their meaning. Advance in specific maintenance, clients, recollect those contemplation and sentiments which they have practiced well previously. Subsequently, it will intrigue know the client observation about the viability of floor advertisements in sorted out retail part. Yes, the entire context for hypothesis and proposition are clear, but all the suggestions are alternate, not a null hypothesis. 

The null hypothesis makes more useful to the research study. The thesis represents the structure of the research study. So, that's why a theory must be generated in straightforward words which would be easy to read quickly understandable. The key objectives for conducting this research study are accurate, and it's beneficial for studying further.

Methodology of Marketing Management Evaluating

Sample and variables are too much accurate for hypothesis and the further study but the composition of the theory is in difficult word for example “Floor ad recall significantly impacts floor ad effectiveness" The best-suited words for this hypothesis would be as “Floor ad recall have significant impacts on floor ad effectiveness” The data collection method for the analytical techniques is the best suited to this study because of the study nature.

This study is the quantitative descriptive survey uses positivism paradigm Which is conducted by primary data, and the instrument of this study is an open-ended questionnaire. Few questions are adopted from the various researchers’ studies for testing and analysis (Bullinger, 20002).  The method of data collection which is a questionnaire method is the best for analytical techniques. This study is valid internally and externally and gives very results.

The test of checking the validity of data have applied and the test named as Cronbach alpha, and the value of Cronbach must be higher than 0.7 for internal validity. All the variables as indicated in the analysis of Table III in articles are more than 0.70 for all latent variables. For the external validity, a value must be higher than 0.5, and the benefits of variables are 0.53. All the analytical techniques are appropriate for the theory and research questions (Tavakol, 2011).

Results of Marketing Management Evaluating

In the data analysis, all the result are run by implementing the various test for the getting this results. In this articles, the given results and the format of the analysis represent the all data which have been analysed by using the PLS analysis which is stand for partial least square. All the results are flowing from the study. 

After conducting the various tests for analysing the results have gotten for checking either study is accurate or not. In this analysis all the results are presented very clearly and accessible to understanding. But the few one results of the test are given in little bit complicated way no doubt the test is applied accurately and the results are accurate as well, but the representation of the test result is in a complicated way such as the path of coefficients. These all findings are supported by the others studies.

There is a lot of studies which are conducted according to the respective paradigm research nature and the according to this methodology. Yes, their many alternatives for the explanations of the test because the PLS model is a little bit old model for the analysis of the research study. The most innovative easy and quick model for the explanation is SPSS which stands for statically packages for social sciences, and it is the best and proper analysis for the example of the results.

Contribution of Marketing Management Evaluating

This article creates a value-added contribution to the existing knowledge for extending understanding of marketing communications and consumer behaviour in the Omani market because its play an essential role in attracting customers and hence, marketers as well as researchers need to explore this concept and its applications in many domains, especially the ones related to indoor advertising. 

This article is stimulating to debating powers because of the few aspects as this would provide insights into entirely new dimensions that could help in improving applications of floor ads and make them more effective in the coming years. This is implementing practice in the markets of man. The outcome of this study highlights that floor ads play an important role in attracting customers and hence, marketers, as well as researchers, need to explore this concept and its applications in multitudinous domains, especially the ones related to indoor advertising.

This article would be helpful for the markets and attracting the customers toward the market by implementing its strategies as floor ads displays. The ads are the most significant source for providing awareness to the customers about the product and may customers want to take information about the product.

Overall assessment of Marketing Management Evaluating

The findings of this articles are too enough for convincing someone because the result of this articles accurate and these finding are generated by implementing the valid data. It can be used for further research; the similar questionnaire can be translated in Arabic language or any other as it would provide valuable inputs from the Omani customers. By doing the critical analysis of this articles, I have not found any gap in this research study all the variables are well defined and analysed, but the presentation of this results of the analysis and hypothesis can be more comfortable and understandable.

After the critical analysis of these articles, this would be evaluated 90 out of the 100.No any inconsistency has been found during the essential analysis of the items, and no one inconstancy has been discussed in the chapter of the evaluation of the materials. Overall this articles is written very good and very informative. This can be addressed again for getting more new knowledge about the market of Oman. For example, the researchers could also attempt examining different phenomenon related to select contemporary research domains such as the potential use of interactive floor ads by supermarkets/ hypermarkets. (Mithun Shrivastava1, 2014)    

References of Marketing Management Evaluating