Conducted Survey and results with Summary of VALS

The given link does the survey, and after doing the study, the results are collected for primary and secondary VALS type. The research shows in the Primary kinds of VALS is mostly like to the Achievers from the consumer group. Achievers are those individuals who have the attitude; they believed authority is the name of money, they are committed with their jobs and family, have the full schedule, they are goal oriented, hardworking peer review and moderate, they are technology loving individuals.

The survey shows in the secondary types of VALS is mostly like to the innovators. Innovators are those individuals who make highest marks for the financial transaction, like to having international exposure and widest variety of exciting activities, they believe on research & development and science credible, they are antennas up, enough to experiment, skeptical about advertising, future-oriented and self-directed consumers.

The primary VALS type of research denotes the dominant approach to the life and secondary means the specific emphasis on this dominant approach. This survey and the kinds of the VALS mostly related to the consumption behaviors because the achievers like to make schedule and budget for spending money, but they consider everything can be paid on family and beloved. The data which is used for this work is collected from the given website. (Strategicbusinessinsights.com, 2018)