The DAMAC Properties Dubai has high-quality
growth, which has been recognized by more than forty worldwide awards in excess
of the precedent decade and comprise a number of mainly iconic structures in
Dubai’s sector of the luxury possessions. The DAMAC Properties trademark is the
mainly documented both in the Dubai and the property sector of Middle East. At
the same time, the first and foremost function of DAMAC Properties is in the inhabited
section of magnificence property division, and it has as well urbanized number
of profitable and developments mixed-use and has long-drawn-out its contribution
to comprise apartments of the luxury hotel examine, apartments co-branded,
hotel rooms, communities of the communities. It also possesses hospitality
operating corporation, the DAMAC Properties Dubai Maison, and an amenities business
management (damacproperties.com, 2017).
The focal point for DAMAC Properties is
achieving best growth, which has clearly developed to comprise only one of its contributions
to its clients from side to side co-branded business and villas, with internationally
familiar luxury brands for example the Versace Home, FENDI Casa and the Trump
Organization. Most newly, in the year 2013, the corporation also makes known
the AKOYA through DAMAC Properties Dubai’s extravagance lifestyle society
development, which are centers on the Trump worldwide Golf Clubhouse. The DAMAC
is also likely to have a focal point on luxury, and it’s standing like a high-class
developer that time after time go beyond prospect, allowing the Company to attain
finest cost in the market of luxury property. The overall power of the brand of
DAMAC, and the overall excellence of creation, makes sure superior sales quantity
and strong demand of the customer facilitated by the DAMAC Properties Dubai to transport
worth for the shareholders (damacproperties.com, 2016).
So we can say that the Geographical focus on enlargement market
Dubai leftovers is very a great deal as the center marketplace for the DAMAC
Properties Dubai, with about 80 percent of its originating revenues
from Dubai. The Dubai is also said to be the constructive environmental
location just about 1/3 of overall
population of the world’s is living in the
4-hour trip of Dubai, and its main airfield was said to be the subsequent
busiest on global level depending on the numeral of global traveler in the year
2013. The Dubai does have a protected marketplace in the district; a
politically steady, quickly increasing city, whose residence is in the excess
of 2 million populations, and increasing at a tempo of about 5.0 percent per
year. Its widespread venues of the hotel, warm type of weather and beaches create
it a preferential purpose of the tourism for corporation as of just about
Middle East and further than; the tourism can be up by 10.6 percent in 2013
according to the Department of the Dubai sightseeing.
GDP of the Dubai of DAMAC Properties Dubai
The GDP of Dubai produce through 4.9
percent in the partially of the year 2013 and is predicted to produce flanked
by 4.5 and 5 percent in the year 2014, according to the UAE Ministry of the Economy.
So we can say that on the reverse of strapping basics, the market of the real
estate, which is at the present well keeping its pace, has healthier and
powerful performance from the year 2008 crisis of the financial, with the help
of the prime housing sales cost rising through 15.0 percent in the fourth neighborhood
evaluate with the year 2012 with prospect of about 15.0 percent in the year 2014.
So we can say that the standard rental yield for the property of Dubai in the
year 2013 arrives at 6.6 percent contrast with the 4.3 percent in the country
of New York and 2.1percent in the London. From the Outside Dubai, DAMAC
Properties Dubai has long-drawn-out into great and rising market with scalable possible
counting the country of the Saudi Arabia and Qatar (damacproperties.com, 2017).
The Dubai carries on its increase of the GDP enlargement,
which reached 4.7 percent in 2013, up as of 4.4 percent in the year 2013, and
the global financial lift up in the year 2014 along with financial growth predicted
for United Arab Emirates to the level of 4.5 percent enlargement in the year 2013,
which was ambitious by a burly presentation from trade, convey, sightseeing and
the sectors of the real estate. The Emirates in this case also carries on evolving
into its position as a significant worldwide monetary, profitable and hub of
the tourism. for the emotion is burly and as additional people and commerce shift
into the Dubai, we are also likely to wait for numbers of the tourism, which will
add to, and trade pour in the district will augment, and broader worldwide financial
system gets better, the community of the business carries on to these advantages.
Costs of the Real Estate of DAMAC Properties Dubai
The greater part of this has positively affected request and
costs of the real estate. At year-end, costs and leases in private possessions
in Dubai had developed for 27 back to back months and, in final quarter, costs
for premium estates and flats had seen a 15 percent expansion from the past
year. On the other hand, there was a pace deceleration of value development in
the last quarter of year, mirroring various "cooling" measures that
the Dubai Government presented. These actions incorporated an ascent from 2% to
4% in the possessions replacement charge and new home loan tops for nationals
and exiles. It is likewise significant that prime private costs are still just
about a third beneath their past height in the year 2008 and supply of new
lofts expected throughout the 12 months and a half not coordinate with the foreseen
demand.
We consider that the DAMAC Properties Dubai is fine
located for long-standing with a sustainable augment in price. In the month of November,
subsequent to years of work for all concerned, the Dubai also renowned as it
was chosen to congregation the 2020 World Expo, an occasion that is likely to magnetize
a lot of visitors. In the very current perspective the market information propose
that this occasion will be the channel for in excess of about US$40.0 billion of administration
and confidential speculation sector, additional causative to success story of
the Dubai. It is also estimated that the Dubai will require twice of its
capacity to ensure hospitality and have about 150,000 rooms.
Next to a background of a previously strong market of the real
estate, this is also likely to stand for an additional thrilling occasion for the
DAMAC Properties Dubai’s growth and generosity businesses. At the same time as for
the expansion in Dubai remnants, and is predictable to stay near their focal
point, DAMAC Properties Dubai carries on to influence its center
skills to get bigger into the great, rising markets that are said to be scalable
obtainable by the input city somewhere else in the district. The DAMAC
Properties Dubai in this case is at present in the cities of Middle Eastern county
Riyadh, Abu Dhabi, Doha, Beirut, and Amman.
Operational
achievements of DAMAC Properties Dubai
The DAMAC Properties Dubai has put into practice a congregation
of operational development all through the year 2013, to make more efficient
and stronger position of being the market leader.
Technology of DAMAC Properties Dubai
The New customer
relationship management and information system have transport in crossways for the
corporation to get better infrastructure to present to the potential clients. The
Oracle commerce cleverness has rolled-out crossways for all individual subdivisions,
and also the association of the customer sales procedure is most favorable. The
DAMAC Company has twice the employees in its Team of the Customer Relationship
Management in line up with sales enlargement.
Marketing of DAMAC Properties Dubai
The DAMAC Properties Dubai has additionally hoped to benefit
from the utilization of up close and personal tools of marketing, including expanded
stand nearness in the most dynamic shopping centers in Dubai. This introduces
the chance to meet straightforwardly with potential clients and answer
addresses instantly identifying with their land needs. DAMAC Properties Dubai
has additionally expanded the quantity of street appears in the particular
nation of its center customer database to build eye to eye contact at the
prospect source, and in the flight doors of the air terminal parlors going to
Dubai. This has been upheld by database showcasing, which has driven a solid
number of the present leads going to the Company, and a devoted leads group in
every one of DAMAC Properties Dubai global workplaces to help the flood of
enquiries, at source and in the forthcoming customer's favored dialect.
To additionally reinforce correspondence with
universal and imminent customers, the DAMAC Properties Dubai has formally
propelled various internet based life channels, permitting continuous
correspondence with present and forthcoming customers. The DAMAC Properties Dubai
Properties Facebook page has about 2 lacs fans. The DAMAC Properties Dubai likewise
has dynamic proximity on Twitter and YouTube and conveys over all diverts in
both Arabic and English.
Training of DAMAC Properties Dubai
As an augmented numeral of new-fangled
associate of the employees have associated to the DAMAC Properties Dubai relations,
the Company’s preparation subdivision has improved to make easy the introduction
of employees and the preparation of present workers to make sure the uppermost
level of the practices of the commerce. Some of the Sales subsequent to the opening
of AKOYA by DAMAC Properties Dubai, the corporation
has unlocked a fully ready sales centre on the location to greet potential customers
to the development of the master. The employees are able to demonstrate customers
around the scheme and emphasize the present expansion that is happenings.
Corporate Communications of DAMAC Properties
Dubai
The DAMAC Properties Dubai business communications separation
is in charge for all the in-house and outside infrastructures connecting to the
corporation. For the operational with local and worldwide media on an everyday foundation,
the business team of communications is tasked with organization’s news output
for the DAMAC. This is also likely to include medium family members, internal infrastructure,
brand organization, risk management reputational and alleviation, business
social accountability, and issue organization. The squad is also accountable
for all activity on social media and mechanism intimately with the advertising squad
on product and corporate DAMAC’s communication.
DAMAC
Maison of DAMAC Properties Dubai
The hospitality team of the DAMAC’s in-house
services is accountable for organizing the rising portfolio of the Company for free
time possessions in the service recognized hotel apartment building growth. It gives
total quality management of the hospitality services. For the Facilities
Management of the DAMAC Properties Dubai’s in-house stratum
and Owners’ relationship Facilities organization team include 31 members. This squad
is accountable for as long as both association of the owners’ services as necessary
through rule for together owned development, and universal amenities services
of the management for the widespread area of DAMAC Properties Dubai completed
scheme. In association with this position, the services of the team of the management
offer universal administration services to the associations of the owners’, which
involve the cooperation of contractor and preservation agreement, grounding of
a yearly financial plan, responsibility construction preservation (either domestic
or through outsourcing to the third party).
Management of DAMAC Properties Dubai
In addition, the DAMAC Properties has a numeral of organization
commission that is charged with prepared processes of the decision-making and supremacy.
DAMAC Properties Dubai is familiar with the significance of aptitude in the corporation
and also the inspiration of all its workers. A presentation organization system
has put into practice where DAMAC Properties goals are interpreted into quantifiable
departmental goals of the personality, which is also likely to check frequently
and assess bi-annually. These input presentation indicators help organization
in donation of the rewards and bonuses (damacproperties.com, 2016).
Global business of DAMAC Properties Dubai
The DAMAC Properties Dubai trademark is the mainly
documented both in Dubai and the property sector of the Middle East. Its
possess hospitality operating corporations, the DAMAC Properties Dubai Maison,
and amenities business management. The DAMAC is also likely to ensure their focal
point on luxury, and that’s why it is standing like a high-class developer that
time after time go beyond prospects, allowing the Company to attain finest cost
in the market of the luxury property. The Geographical focus on enlargement
market Dubai leftovers is very significant for the center marketplace of the DAMAC
Properties Dubai, with about 80 percent of its originating revenues from Dubai.
Its widespread venues of the hotel, warm type of weather and beaches create a
preferential purpose of the tourism for corporation as of just about Middle
East.
So we can say that on
the reverse of strapping basics, the market of the real estate, which is at the
present well keeping its real pace, has healthier growth from the year 2008 financial
crisis. The Emirates in this case also carries on evolving into its own position
as a significant worldwide monetary, profitable and hub of the tourism. These
actions incorporated an ascent from 4% in the possessions replacement charge and
new home loan tops for nationals and exiles. In the very current perspective
the market information propose that this occasion will be the channel for in
excess of about US$40.0 billion of administration and confidential speculation
sector. At the same time as for the expansion in Dubai remnants, and is
predictable to stay their focal point, DAMAC Properties carries on to influence
its center skills to get bigger into the great, rising and evolving markets
that are said to be scalable & obtainable by the input city somewhere else
in the district (damacproperties.com, 2017).
The DAMAC Company has
twice the number of employees in its Team of Customer Relationship Management
in line up with sales enlargement. This introduces the chance to meet with
potential clients and meeting their identified market land needs. The Company’s
preparation subdivision has improved to make introduction of employees and the
preparation of present workers an easy process to make sure that uppermost
level of the practices is done. This is also likely to include medium family
members, internal infrastructure, brand organization, risk management
reputational as well as alleviation, business social accountability, and issue
organization. In association with this position, the services of the management’s
team offer universal administration services to the associations of the owners.
Porter’s Five Forces of DAMAC Properties Dubai
Competitive Rivalry of DAMAC
Properties Dubai
The Competitive Rivalry appears to be rather elevated in the
case of the DAMAC Properties Dubai. The DAMAC
Properties Dubai is not likely to be very much affected with the competition in
the market being one of the leaders in its relevant market. Still, there is
said to be a lot of competitive rivalry in the industry right now. But the good
thing is that the effect of competition on the DAMAC Properties Dubai is very
low. There are quite a small number of player’s construction and promotion
luxury condominiums in the Dubai. So, we can say that the industry of the DAMAC
Properties Dubai is very much loaded with the competition in the global and
also national market level, but DAMAC Properties is very less likely
to get effected by these competitors in the market. The brand of DAMAC
Properties Dubai is likely to provide best services to their customers, which
gives them handful competitor’s advantage (damacproperties.com, 2017).
Threat of New Entrants of DAMAC
Properties Dubai:
The Threat of New Entrants appears to be comparatively low
down for the DAMAC Properties Dubai. As the DAMAC Properties Dubai is said to
be the leading company of the country, and globally it is not likely to bother
about the threat of new entrants, so rate of affect that the DAMAC
Properties Dubai is likely to get from the new entrants is very low.
So we can say that it is not so simple to immediately go out and construct a
high-quality luxury condominium in the country like Dubai. There are also said
to be countless policies and other compulsions to deal with for new entrants. In
addition the standing of the building of the party and the condominiums has immense
contract to do with success of the project, what is said to be an additional fence
to a latest entrant. For that reason, new entrants
in the market will have an immense set of problem, affecting into this business
like the DAMAC Properties Dubai (damacproperties.com, 2016).
Threat of Substitutes of DAMAC Properties
Dubai:
The Threat of Substitutes also seems to be moderately low in
the case of the DAMAC Properties Dubai. It is hard to arise with an alternate
in the industry to this services that the DAMAC Properties Dubai is providing
as there is said that DAMAC Properties Dubai is one of its kind. One possibly
will disagree that livelihood in DAMAC Properties Dubai is an “alternate”, and
there is also said to be a small constituent of that; on the other hand, in general
it can be said that this danger is a low one in vision of the industry like DAMAC
Properties Dubai. An additional promising “alternate” could be rent in
its place of business; on the other hand, that also not likely to seem moderately
appropriate at the pinnacle conclusion of the market of the luxury. So the
Threat of Substitutes is also said to be very low for the DAMAC Properties
Dubai.
Bargaining Power of Buyers of DAMAC Properties Dubai:
The Bargaining Power of Buyers is likely to change by the
time, but immediately the bargaining power of buyers for the DAMAC
Properties Dubai appears far above the ground as it is also likely
to be additional excellent luxury high-end condominiums as compared to buyers.
The understandable complexity examines an industry; for example the structure
and advertising excellent condominiums high-end luxury, that is likely to make recompense
viewpoint so a great deal not as good as, is DAMAC Properties Dubai not advertising
the invention immediately other than in the expectations when DAMAC
Properties Dubai is not to be acquainted with the buyer bargaining
power. To be secure, yet in an occasion of a scarcity of the apartments of luxury
high-end, the DAMAC Properties Dubai would encompass to take for granted the bargaining
power of buyers, which is elevated yet it is not like that.
Bargaining Power of Suppliers of
DAMAC Properties Dubai:
The Bargaining Power of Suppliers appears to be high for the
DAMAC
Properties Dubai Company; additionally given the fact that one of
the troubles in creation of the income in this marketplace is captivating &
longer to get hold of the essential provisions, and also the price has increased
for these provisions. Certainly, personnel, to the intelligence, are also strictly
dealer and, because of the boom of the construction, the charge of personnel is
higher (damacproperties.com, 2017).
Managing Customer Relationships of DAMAC
Properties Dubai
The DAMAC Properties Dubai has domestic team of the Customer
Relationship Management, and its focal point is on offering the highest principles
of purchaser care through all life series of customer relationship. This move
towards customer care improves the standing of the DAMAC Properties Dubai as a conviction
possessions developer and facilitates it to accomplish elevated levels of satisfaction
of the customers. The DAMAC Properties Dubai team of the customer relationship
management is most important contact of the customer summit and it administers
the post-sale customer relationship. The DAMAC Properties Dubai team
administers call centre and requirements from clientele.
The DAMAC Properties is accountable for giving up procedure
of finished units. The DAMAC Properties team makes use of industry
Oracle’s customary of the set of e-Business ERP. The company carries
on expanding new systems of the information knowledge, counting mechanization
and improving of the customer relationship management, auction and sales hold
up system from side to side a mixture of request upgrades and completion of scheme.
Customer Satisfaction Measurement of DAMAC Properties Dubai
The satisfaction of the Customer at DAMAC Properties Dubai is
confirmed by the 29 percent of customers. In adding up, the company continues
to offer the facilities organization for association owners’ in the development.
The physical condition, security and the atmosphere accountability for safety
and the surroundings on the position of DAMAC Properties Dubai enlargement
lies with outworker. The DAMAC Properties either assign a management advisor or
provides internally a director to keep an eye on the development of building
and the accomplishment of restricted city and internally global health &
safety, and some of the system in every of its scheme. Moreover, the management
advisor hires an outside officer of the health and safety or it gives with one inside
to labor with the scheme manager.
For each project DAMAC Properties Dubai employs a project
manager to examine both the conditions on area, for example the equipment of
the personal defensive, heights of the work and restricted seats, and practical
issue like the guarantee, flames, first help events and preparation register. The
company’s manager of the project is authorized to provide power to the chosen
officer of the health and safety to issue news, stop labor and inflict fine be imposed
to chosen HSE policy of not following any standard guidelines. So we can say
that in some of the cases, where there is likely no officer of the health and
safety is chosen by the management advisor, DAMAC Properties Dubai takes on an outside
consultant for the health and safety to carry out this commission and statement
directly to DAMAC Properties Dubai project executive (damacproperties.com, 2016).
Market value of DAMAC Properties Dubai:
The DAMAC Properties Dubai, the only proprietor of the DAMAC
Real Estate Development Limited is said to have the experiences of the
extravagance livelihood to inhabitants around the globe. It is making its score
at the uppermost ending of stylish livelihood; the DAMAC Properties has covered
its position in the middle of the most important developers in the area, the
contribution good intend and the greatest excellence. The Company’s culture is
also has the wish to achieve this dream for its clientele from all around the
world, for the case of the surrounding every constituent, from designer, up
market and outworker, from side to side to the give up of key.
To make sure about
the development are transported to the uppermost probable principles, the DAMAC
offers the correct operational setting for gifted workers, selects merely the
premium associates, and build up scheme in planned location. As a most
important product in the marketplace, the DAMAC Properties has connected
services with a number of the mainly familiar style and way of life products to
transport new and thrilling livelihood notion to the marketplace. The Projects
are also likely to comprise a Tiger Woods planned golf route, which also likely
to administer by Organization of The Trump, the lavishness apartments with the
design of the interiors through fashion-houses, and also some of the luxury
villas style by Bugatti, and exclusively Hotels & Resorts conceptualized
supreme to transport service livelihood at the majority magnificent.
Global leaders of DAMAC Properties Dubai:
The DAMAC Properties Dubai as international leader in
recognized real estate; the corporation is also raising around US$ 1.35 billion
house project for the hotel and luxury serviced in Burj region of Dubai, which is
also likely to known as DAMAC Towers through supreme Hotels & Resorts, that
also include the primary Paramount hotel and service dwelling in the area. The
city of the AYKON is luxury development of the US$ 2 billion situated in the
Dubai Canal around Project 40-million-square-foot society. It would also go to
join the iconic growth in the fair-haired Quadrant of commerce region of the
metropolis for example the Burj Khalifa, City Walk, Towers of the Emirates and
also the Financial Centre district of the Dubai International (damacproperties.com, 2017).
On the global height, and from side to side a combined
business enterprise with the DAMAC Properties Dubai, the DAMAC’s knowledge in
the industry of luxury real estate growth reach one of the majority adored
position for possessions – the municipality of Dubai. It once more re-affirms the
winning teamwork connecting the fashion iconic brand and DAMAC Properties
Dubai. With dream and impetus, DAMAC Properties is structure the subsequently
production of living luxury. The city of the AYKON is luxury development of the
US$ 2 billion situated in the Dubai Canal around Project 40-million-square-foot
society. As DAMAC Properties Dubai
carries on innovating and developing new ideas to marketplace, the DAMAC
Properties is also likely to settle on to construct on its influential
presentation of current time.
Customer-Oriented Approach of DAMAC Properties Dubai
The customers of the DAMAC Properties are forever at the core
spirit of dealing of the company. We are also likely to appreciate and expect
their altering needs and put together precious buyer criticism into our plan
procedure. The DAMAC Properties is said to be the simply developer in the country
of the Dubai by means of a domestic auction force of additional than six
hundred people, it is hold up by state of the system of the Customer
Relationship Management. Following cautiously important and target universal
customer section, we provide to them and in the year 2016, we carried out close
up to four hundred road shows in excess of 60 cities internationally.
Transport Better-Quality Living Experience of DAMAC
Properties Dubai
The main focus for DAMAC Properties Dubai is to carry on
construction of the relationships with owners of the land and property, to make
sure the gaining of correct land that we will be able to generate exceptional
spaces for the living. The main aim in this case is to be the associate of
option for owners of the land through representative our aptitude to attain
their preferred hallucination for the Dubai, at the same time as create worth.
We as well associates with brands lifestyle, for example the Fendi Casa,
Versace Home and Bugatti, slot in the aesthetics in DAMAC Properties Dubai
process of the design, generate illustrious home for the case of the luxury
process living (damacproperties.com, 2017).
Capital Efficiency Focus of DAMAC Properties Dubai
All feature of DAMAC Properties Dubai construction procedures
are move towards with a ‘focus of the right-first-time’. The company is worth
engineered throughout the DAMAC Properties Dubai process of the design. The Dub
central procurement of the DAMAC Properties separation makes easy our entire
scheme and it also facilitates management careful of outworker throughout the
lifetime of the projects individual. The DAMAC Properties have a squad of
approximately five hundred specialist (amount surveyors, designer, procurement
agents, project managers, and so on)
making certain that company’s investors’ resources are organized
professionally, additional pouring DAMAC Properties Dubai industry’s most
important limitations onward.
Maximize Value Of The Shareholder of DAMAC Properties Dubai
The DAMAC Properties Dubai is ambitious and aspiring to
construct the profitability of the group and uphold a suitable structure of the
capital, at the same time as contribution good-looking cash income to all
shareholders of the DAMAC Properties Dubai. The company is also likely to
accomplish strong height of revenues and proceeds in the year 2016, facilitates
DAMAC Properties Dubai to deal out cash bonus in excess of the US$ 400 million.
Use and Expand the Correct Talent of DAMAC Properties Dubai
Previous other than not the smallest amount, not any of
above is attainable with no firm labor and devotion and commitment of the DAMAC
Properties Dubai employees. The DAMAC Properties is for all time on the guard
to employ and keep hold of the most excellent aptitude. The company is also
likely to encourage cooperation and offer specialized enlargement chance of the
DAMAC Properties Dubai, at the same time ensures all values of the corporate world to make sure that
right talent is selected and treated with right set of actions.
References of DAMAC Properties Dubai
damacproperties.com.
(2016). CORPORATE OVERVIEW.
damacproperties.com. (2017). Damac LIVE the Luxury.
damacproperties.com. (2017). DAMAC PROPERTIES LIVE THE
LUXURY.