Marketing Management Evaluating a Journal Article on Marketing

The null hypothesis makes more useful to the research study. The thesis represents the structure of the research study. So, that's why a theory must be generated in straightforward words which would be easy to read quickly understandable. The key objectives for conducting this research study are accurate, and it's beneficial for studying further.

Methodology of Marketing Management Evaluating

Sample and variables are too much accurate for hypothesis and the further study but the composition of the theory is in difficult word for example “Floor ad recall significantly impacts floor ad effectiveness" The best-suited words for this hypothesis would be as “Floor ad recall have significant impacts on floor ad effectiveness” The data collection method for the analytical techniques is the best suited to this study because of the study nature.

This study is the quantitative descriptive survey uses positivism paradigm Which is conducted by primary data, and the instrument of this study is an open-ended questionnaire. Few questions are adopted from the various researchers’ studies for testing and analysis (Bullinger, 20002).  The method of data collection which is a questionnaire method is the best for analytical techniques. This study is valid internally and externally and gives very results.

The test of checking the validity of data have applied and the test named as Cronbach alpha, and the value of Cronbach must be higher than 0.7 for internal validity. All the variables as indicated in the analysis of Table III in articles are more than 0.70 for all latent variables. For the external validity, a value must be higher than 0.5, and the benefits of variables are 0.53. All the analytical techniques are appropriate for the theory and research questions (Tavakol, 2011).

Results of Marketing Management Evaluating

In the data analysis, all the result are run by implementing the various test for the getting this results. In this articles, the given results and the format of the analysis represent the all data which have been analysed by using the PLS analysis which is stand for partial least square. All the results are flowing from the study. 

After conducting the various tests for analysing the results have gotten for checking either study is accurate or not. In this analysis all the results are presented very clearly and accessible to understanding. But the few one results of the test are given in little bit complicated way no doubt the test is applied accurately and the results are accurate as well, but the representation of the test result is in a complicated way such as the path of coefficients. These all findings are supported by the others studies.

There is a lot of studies which are conducted according to the respective paradigm research nature and the according to this methodology. Yes, their many alternatives for the explanations of the test because the PLS model is a little bit old model for the analysis of the research study. The most innovative easy and quick model for the explanation is SPSS which stands for statically packages for social sciences, and it is the best and proper analysis for the example of the results.

Contribution of Marketing Management Evaluating

This article creates a value-added contribution to the existing knowledge for extending understanding of marketing communications and consumer behaviour in the Omani market because its play an essential role in attracting customers and hence, marketers as well as researchers need to explore this concept and its applications in many domains, especially the ones related to indoor advertising. 

This article is stimulating to debating powers because of the few aspects as this would provide insights into entirely new dimensions that could help in improving applications of floor ads and make them more effective in the coming years. This is implementing practice in the markets of man. The outcome of this study highlights that floor ads play an important role in attracting customers and hence, marketers, as well as researchers, need to explore this concept and its applications in multitudinous domains, especially the ones related to indoor advertising.

This article would be helpful for the markets and attracting the customers toward the market by implementing its strategies as floor ads displays. The ads are the most significant source for providing awareness to the customers about the product and may customers want to take information about the product.

Overall assessment of Marketing Management Evaluating

The findings of this articles are too enough for convincing someone because the result of this articles accurate and these finding are generated by implementing the valid data. It can be used for further research; the similar questionnaire can be translated in Arabic language or any other as it would provide valuable inputs from the Omani customers. By doing the critical analysis of this articles, I have not found any gap in this research study all the variables are well defined and analysed, but the presentation of this results of the analysis and hypothesis can be more comfortable and understandable.

After the critical analysis of these articles, this would be evaluated 90 out of the 100.No any inconsistency has been found during the essential analysis of the items, and no one inconstancy has been discussed in the chapter of the evaluation of the materials. Overall this articles is written very good and very informative. This can be addressed again for getting more new knowledge about the market of Oman. For example, the researchers could also attempt examining different phenomenon related to select contemporary research domains such as the potential use of interactive floor ads by supermarkets/ hypermarkets. (Mithun Shrivastava1, 2014)