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Introduction of Improving Contact Center Services in Muscat Municipality

Category: Business & Management Paper Type: Report Writing Reference: APA Words: 2600

The Muscat municipality is an oldest organization of Muscat. It is responsible for performing municipal task such as cleaning and organizes markets and buildings. After division of the Muscat municipality among ministries, for the first time municipality became independent and fully responsible for its developmental projects and other relevant tasks such as organization of local markets, health affairs, stores which are related to cleanliness, food, disposal of garbage and its management, supervision of constructing buildings and giving permits. The organization is responsible for greenery which is observed in city. The municipal of Muscat is financially independent and has its own budget prepared. The auditing of budget is done with respect to financial condition and regulation of the state of Oman. The source of budget is either from government subsidies or self-revenues which is an important and sufficient part of the company (Smith, 2017).

Muscat Municipality has a customer contact service in order to solve customer issues and facilitate them in every possible way. There are three-line support systems in order to get in touch with customers, the first line, and second line and back up line. It is the purpose of the customer contact line to provide low cost service to customers and have easy access to it. To provide information to the customers and give a consistent high-quality response and hold the management accountable for solving issues of the customers. MM is determined to provide accurate data and do research on the problem if necessary to increase the level of customer service (writer, 2017).

The call center is present to transfer information from one source to another via telephone. Big companies provide telephone service to promote their services and meet the demand of people by solving their issues. The call center is known to be important CRM tool for an organization. The ranges of communication have extended for customers and organization and have gone beyond telephone. The contact centers face several challenges every day. For the purpose a new innovative strategy should be introduced to facilitate both, customers and company (Nraa.gov.om, 2018).

The customer service center acts as an intermediate between company and the customer. The aim of this study is to provide a web based system for customer information in order to enhance quality and efficiency of Muscat Municipality. There are several aspects on which customer will have something to say about, there can be variable aspects on which level of customer satisfaction is unknown. Purpose is to manage schedule of employees and make customer care a priority. A solution such as mobile usage is required to provide convenience to customer and solve any inconvenience and improve the company system (Observer, 2017).

Objectives of Improving Contact Center Services in Muscat Municipality

Management of a contact service is a business strategy to enhance work quality, improve customer satisfaction and establish loyalty with customers. These objectives can be achieved by communicating well with the customers and by understanding their characteristics and by meeting the demands of its people. This can be done if technicians meet the customers when they complain and visit them on their preference. This web development program is the new objective to meet the customer demand and ease their problems no matter where they are located. The solution is provided so people can connect to the company via internet using mobile or computer and get their problem solved (El-Zawahry, Shahalam, Taha, & Al-Busaidi, 2001).

Project team and their roles of Improving Contact Center Services in Muscat Municipality

The call center of Muscat Municipality is a medium through which the company and clients connect. People call and they tell their problems which are listened by the people present in the call center. The information regarding to work and services is provided, queries are answered. Then there is a back office whose duty is to support call center. The prevailing system lack work to flow from call center to back office, it is slow as details are transferred from one office to another office manually which is time consuming. This includes a lot of paper work and consumes time. The call center was unable to match schedule of workers of company to visit client on his preference. The workers visit the client on their own suitable preference of time. The people have to call again and make sure they are on worker’s schedule of visit. There was no appropriate way to track service and improve or accelerate the process of service (Ocfmexpo.com, 2018).

The project of web program includes a team who is responsible to improve the quality of service in time. This system is to be made prototype model approach. It will allow fast development of work and will include testing models. In the phase of designing, an interactive approach is utilized. It will make the entire project to fulfill all the requirements quicker and easier (Shetty, 2014).

Analysts for requirements: There are three main tasks which will be assigned to requirement analysts which include obtaining data, communicating with other team members about data obtained, analyzing the data, requirements of documents and by managing the scope of project (Khatib, 2011).

UI and UX designer: The UX designer is responsible for gathering all the necessary information and to create a program. After that a prototype is developed which is used as a sample for testing. An efficient designer has ability to understand how website interacts with html, Java and other browsers. The designer makes sure that code is easy which is possible only if development for side of client is understood.

The UI makes sure that the developed app is useful for people. His responsibility is to add colors, set font, add graphics and set it (Businessgateways.com, 2018).

Web developers: The web developers are responsible for implementing main scheme of application. They write a script which defines the purpose of the website, create and manage the database, make the website functional by integrating it and cloud it with operating systems, develop a system for management and apply the standards of security to protect the website from any problem.

Specialists for Quality Assurance: These are engineers who are responsible for protection of the site. They test the website, perform competitive and negative tests to ensure quality and test it on several browsers to ensure people can have an easy access to the website.

Project stages of Improving Contact Center Services in Muscat Municipality

The project to improve contact service centers in Muscat Municipalities includes following stages (Al-Maaded, Madi, Kahraman, Hodzic, & Ozerkan, 2012):

Brief overview: Brief discussion with the authority about the project keeping in mind the background and status of the organization. Discussion on goal that which options should be delivered to people to aid them.

Scope of the Project: It is an important step. Project is defined well in this stage and expectations of clients are clearly known and understood. The accountability between client and team is known (writer, WORK ON SEEB BEACH PROJECT TO BEGIN SOON, 2011).

Wireframes and designing of website: A site map is created to which gives overall navigation of the connected sites. The wireframes give the content of hierarchy on page.

Visual design: It describes the visual description of the organization. It is another important step as it reveals visual key information and purpose.

Development of website: After the design of website is approved, next stage is to refine old content, add new content, add videos, slideshows etc.

Testing of website: Before making site available for public use it is first tested to ensure its correct working.

Launch of website: After testing the website it is launched in fluid medium called internet in order to make it easily accessible.

Maintenance of website: The work does not end here. The website needs proper care and maintenance. Content has to be up to date and easy to understand.

All of these steps are crucial for development of website and it functions by proper strategy, achieve goal, prosper the organization in highly competitive environment.

Key deliverable s of Improving Contact Center Services in Muscat Municipality

Briefing of the project

Wire frames

Feedback

Final prototype

Project time management of Improving Contact Center Services in Muscat Municipality

The project can be time consuming and it is convenient to start early because things can go wrong and it is better to be safe. Time frame can vary depending upon the cost of project, quality of past work and organization. Three basic approaches are there for development of website. After the stages are described and understood next comes the management of time. When a website is fully developed it is sent forward for review this is the period in which appropriate modifications are made (Reporter, 2016).

Stage of discovery can take two weeks.

It has to be reviewed by client and it can take as much as one week.

The website design is next step and it can take as much time as two weeks.

Then reviewed by clients and another week can be used.

Phase of designing continues and it can take two weeks.

It has to be revised again by clients.

Next comes the phase of development which can be as long as three weeks.

Another phase is modification phase which can also take three weeks but it can be less or more.

Final step is launch of website which depends upon the time period of modification phase.

It can take as long as 14-16 weeks.

                                                                                                       

                                                                                                           

Budget of Improving Contact Center Services in Muscat Municipality

The municipal of Muscat is financially independent and has its own budget prepared. The auditing of budget is done with respect to financial condition and regulation of the state of Oman. The source of budget is either from government subsidies or self-revenues which is an important and sufficient part of the company. So the amount of money to be spent on project entirely depends upon the budget of organization (Nraa.gov.om, 2018).

Quality plan of Improving Contact Center Services in Muscat Municipality

The proposed project requires the clients to log in the system. This will allow them to have access to the menu and the service they require. This menu will have several roles in it including call center agents, automated responses as well as technical person to discuss the matter with. Home page will provide an instant overview. It will include the service MM provides, FAQ’s, customer care, fast responses etc.

New clients will have to log in to get registered on the website; old users can simply log in and get answers for queries. This system reminds the agent to track and improve the process and solve the problems the client is dealing with (Shetty, 2014).

Risk Log/ Register of Improving Contact Center Services in Muscat Municipality

Web based customer information system has some shortcomings. System can be unable to recognize call of a previous customer so Cisco telephone system can be used. As it is web based there is no direct connection between customer and organization. Integration of this system can allow client satisfaction, loyalty and consistence. It is important to have active front line force despite of such development. Clients should be satisfied despite of any media they use.

MM

 

OLD SYSTEM

NEW SYSTEM

Platform

 

DESKTOP

WEB BASED

User log in

 

NO

YES

User management

 

NO

YES

Unclosed escalation of problem

 

NO

YES

Customer preference on basis of agent

 

NO

YES

Visual monitoring of report

 

NO

YES

Ability to be used anywhere despite of location

NO

YES

 

Findings of Improving Contact Center Services in Muscat Municipality

By evaluating the project management approaches of the Muscat Municipality it is analyzed that the division of the Muscat municipality among ministries, for the first time municipality became independent and fully responsible for its developmental projects. To provide information to the customers and give a consistent high quality response and hold the management accountable for solving issues of the customers. Web development program is the new objective to meet the customer demand and ease their problems no matter where they are located. The workers visit the client on their own suitable preference of time. The people have to call again and make sure they are on worker’s schedule of visit. Home page will provide an instant overview. It will include the service MM provides, FAQ’s, customer care, fast responses etc. This system reminds the agent to track and improve the process and solve the problems the client is dealing with. It is important to have active front line force despite of such development. Clients should be satisfied despite of any media they use

Conclusion of Improving Contact Center Services in Muscat Municipality

It is concluded that there were several ongoing issues in the Muscat Municipality for call center service in order to respond immediately web based information system is needed in order to make the organization efficient. Because organization is somehow standing behind the modern day technologies and in order to be more competitive in market such developmental projects are needed. Future research shows that this web based system can be efficient, fast, and reliable and is able to reduce stress and work load on staff. Knowledge management is vital part of the system and should be embedded along with it in order to provide advanced development for customer care and have supreme knowledge of matters depending upon past experiences. It can be used to reduce service of staff, time of their training and money spent.

References of Improving Contact Center Services in Muscat Municipality

Al-Maaded, M., Madi, N. K., Kahraman, R., Hodzic, A., & Ozerkan, N. G. (2012). An Overview of Solid Waste Management and Plastic Recycling in Qatar. J Polym Environ , 186–194.

Businessgateways.com. (2018, May 17). Oman Oil signs fuel supply deal with Muscat Municipality. Retrieved from https://businessgateways.com/news/2018/05/17/Oman-Oil-signs-fuel-supply-deal-with-Muscat

El-Zawahry, A., Shahalam, A. M., Taha, R., & Al-Busaidi, T. (2001). An Assessment of Solid Waste and Landfilis in Muscat Area, Oman. Science and Technology , 1-11 .

Khatib, I. A. (2011). Municipal Solid Waste Management in Developing Countries: Future Challenges and Possible Opportunities. Integrated Waste Management – , 36-48.

Nraa.gov.om. (2018, April 6). NRAA in Cooperation with Muscat Municipality. Retrieved from http://www.nraa.gov.om/english/?p=7053

Observer, O. (2017, march 25). Muscat Municipality chairman inspects services projects. Retrieved from http://www.omanobserver.om/muscat-municipality-chairman-inspects-services-projects/

Ocfmexpo.com. (2018, February 11). Muscat municipality inspects foodstuff facilities in amerat. Retrieved from http://ocfmexpo.com/2017/en/muscat-municipality-inspects-foodstuff-facilities-in-amerat/

Reporter, S. (2016, July 19). Muscat Municipality introduces Baladiyeti app for small, medium businesses. Retrieved from https://timesofoman.com/article/88330

Shetty, V. (2014, November 6). MUSCAT MUNICIPALITY LEADS OMAN’S DRIVE TO E-TRANSFORMATION. Retrieved from https://thesmartcitizen.org/change-management/oman-e-transformation-plan/

Smith, J. (2017, October 23). Is aiming for customer satisfaction good enough. Retrieved from https://timesofoman.com/article/120140/Business/Is-aiming-for-customer-satisfaction-good-enough

writer, M. D. (2017, October 14). MUSCAT MUNICIPALITY IN SEEB CONTINUES TRANSFERRING WASTE MANAGEMENT SERVICES TO BE'AH. Retrieved from https://www.muscatdaily.com/Archive/Oman/Muscat-Municipality-in-Seeb-continues-transferring-waste-management-services-to-Be-ah-5481

writer, M. D. (2011, December 18). WORK ON SEEB BEACH PROJECT TO BEGIN SOON. Retrieved from https://www.muscatdaily.com/Archive/Oman/Work-on-Seeb-beach-project-to-begin-soon

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