Persuasive essay writing

Nike is a multinational brand who manufactures footwear, apparels, equipment, accessories and services. It supplies its materials all over the world and it is most famous for athlete footwear. From the reports of 2017 it is known that the value of brand is $29.6 billion dollars. The brand is determined to work according to their true potential. They maintain their reputation by providing quality products with creativity, sustainability and innovations. They work hard to improve and increase their business while causing less effect on the environment. (Nike.com, 2018)

The headquarter of nike is in us but largest store is present in oxford street of london. They are selling products through emotional branding. The nike ads establish a connection with the consumer so they feel touched with it. It is the effort of brand to make it up to expectations of its consumers. They are selling aspiration and adding meaning to people’s life. Promotion and marketing of brand is an important element. Nowadays, companies make sure that their consumers are happy with their products and they are talking about it and recommending it to others. For doing so, a social platform is there to save the day. The consumers make sure that their purchases and investment in certain brands are doing well to the environment and people around them. For that purpose, nike is involved in several charity activities and they promote it.

The company was founded in 1964 by phil knight and bill bowerman. The company was initially named as blue ribbons sports. The name was change to nike inc. In 1971; the name was given after a greek goddess of victory. The nike has strategic planning and unique designs as same were in initial designs of nike. Bowerman and his wife were making waffles one morning when they created their first shoe inside a waffle machine. (Islam, 2017)

 this gave an idea of groovy sole of the athlete shoe and it was presented in market in 1974. The market logo of nike was designed by a university student carolyn davidson for $35. The slogan of nike “just do it” was evolved from a documentary of a serial killer, gary gilmore who said “let’s do it” before he was executed. There are several celebrities who are part of brand promotion such as michael jordon who does not pay basketball anymore but still earns 60 million dollars every year from the company. The first athlete to collaborate with the brand was ille nastase who signed the contract with nike in 1972.

Nike is known for spending more than any other brand on marketing and promotion of its products. They call it the demand creation, nike is all about advertising, promotion and marketing. More than 3 billion dollars are spent every year over the advertisement of the brand. With the sponsorship agreements, products are promoted in collaboration with celebrities, sportsmen and other famous people. It has won emmy’s award twice for best advertisement. Some well-known people who are sponsored by nike are serena williams, tiger woods, roger federer, cristiano ronaldo, michael jordan, peyton manning, alex ovechkin, lebron james etc. (Profitworks.ca, 2018)

Nike has always kept up with customer demand and developed as growth in modern technologies e.g. A shoe which can automatically tie the laces as soon as your heel touches the shoe. It is revealed that it took ten years for the company to develop such shoe technology. Nike always manages to stay ahead of its market competitions such as adidas and under armour. Nike is first brand to launch their own website before any of its competitors. Nike is widely known for its collaborations with several and almost every sports event worldwide.

References of Persuasive essay writing

Islam, Z. (2017, March 9). Nike’s Brilliant Marketing Strategy – Why You Should Be (Just) Doing it Too. Retrieved from https://www.referralcandy.com/blog/nike-marketing-strategy/

Nike.com. (2018). ABOUT NIKE. Retrieved from https://about.nike.com/

Profitworks.ca. (2018). How Nike Became Successful and the Leader in the Sports Product Market. Retrieved from https://profitworks.ca/blog/marketing-strategy/545-nike-strategy-how-nike-became-successful-and-the-leader-in-the-sports-product-market.html