Background of the problem of the Galfar Engineering & Contracting Company in the Oman

The public relation campaign helps out the organization in building the trust, positive image, and strong relations that causes to increase the goodwill of the organization. Galfar Engineering & Contracting Company is working in the Oman to provide engineering related services in the affordable fees. Company is facing high competition and challenges in the society that enforce the company to work on public relations. Scope of this assignment is to introduce a public relation campaign for the company that will attempt to increase the business of the company as campaign will encourage the future customers to buy their required services from Galfar Engineering & Contracting Company. The marketing activities will include publicity content on social media platforms, website of the company, advertisement, and brochures to promote the campaign news.

Public relation refers to the way through which individuals, non-profit organizations, and profit organizations communicate with the public and make clear in front of society or media. In the present age, organizations that are spending in the public relations, getting success in the highly competitive markets. Professional public relation managers are working in these organizations to interconnect the organization with the public.

In Oman, non-profit organizations, and profit organizations are currently investing in the Social corporate strategies and Pubic relations, Public relations includes relations with media, investor relations, marketing communication, internal relations, Community relations, and customer relations. Public relation efforts commonly done by the companies of Oman includes public appearance, press conferences and newsletters that satisfy the both parties, public and organization. PR managers in Oman companies develop plans and policies to ensure harmony and consistency in the communication between public and organizations.

Galfar Engineering & Contracting Company is one of the famous company of the Oman. Galfar Engineering & Contracting company offer a several services related to engineering to the public of Oman. Company is operating in the highly competitive environment. In Oman there are a number of private and government institute that are offering the same products and services. Therefore competition is all time high for the Galfar Engineering & Contracting Company. Considering this fact Company have to pay more attention to the Public relations efforts (Kotler, Principles of Marketing, 2008). According to our market analysis Company introduced several policies and done activities to support public relation. They established a public relations department to maintain their relations with community and stakeholders of the company. The public relation department goals are to provide realistic image of the company and create an integrated digital archive.

Preparing the Proposal of the Galfar Engineering & Contracting Company in the Oman

Preparing the proposal section includes the situational analysis, scope of assignment, goals and objectives, target audience, research methods, key messages, communication vehicles, project team, and timing and fees.  

Situational Analysis of the Galfar Engineering & Contracting Company in the Oman

 In accordance to the situational analysis, company is mainly working in the Oman. even the strong positioning, high achievement records and achievement rewards, highly qualified working faculty, and financial strength of the company are supporting the organization to enhance their business operations in comparison to the competitors, but still there are some challenges in the environment that are causing to make problems for the company. New competitors are providing services in cheap rates, rewarding institutes and strong marketing, advertisement and social promotions of the competitor organizations are causing the company to face challenges (Seitel, 2014). In the presence of such challenges company require to have strong policies and strategies for public relation management.   

Scope of Assignment of the Galfar Engineering & Contracting Company in the Oman

The assignment will discuss the public relation campaign for the Galfar Engineering & Contracting Company. The public relation campaign will attempt to make a new positive image of the company in the mind of the society. The public relation campaign will work collaboratively with the public relation and information department of the company to establish a camp for free vaccination of the measles problem. In accordance to the analysis of the world health organization (WHO) Oman is also facing measles disease issues. In 2016, times of Oman published that in Oman 114 cases of measles are recoded. While in 2017, 89 cases were recorded (timesofoman.com, 2017). Therefore introducing a 3 days free vaccination camp in the company will have great scope as Public relations campaign. The outsiders from the company and supportive team will work according to the policies and strategies of the company.

Goals and Objectives of the Galfar Engineering & Contracting Company in the Oman

Objectives:

There are objectives for the campaign that will work as guideline for the whole project, implementation of the campaign and to evaluate the campaign. 

To promote positive relations between public and company

To help the society get rid of health issues

To promote harmony in the employees

To develop positive image of the company in the society

Smart Goal:

The goal of the public relation campaign is to ensure strong relationship between company and the community or public to get financial and social benefits.

The goal of the public relation campaign is to increase 5% sales of the Galfar Engineering & Contracting Company in the current fiscal year.

Target Audiences of the Galfar Engineering & Contracting Company in the Oman

The target audience of the campaign are the people who are selected for our campaign. The campaign is to provide free measles vaccination therefore we will target the audience who can have measles diseases. The targeted audience for the public relation campaign is sub-divided into two different groups.

Group 1

In this group we will target the parents having the children under the age of 12 to 15 month to provide vaccinations for measles for the first dose.   

Group 2

In this second group we will target the parents and families having the children at the age of 4 to 6 for the second dose of vaccinations.

Research Methods of the Galfar Engineering & Contracting Company in the Oman

Research methods include secondary and primary data collections methods to get maximum idea about the required activities and possible impact of the campaign. The campaign will do research and conduct analysis to collect maximum information about the targeted audience and proper treatment for the disease. Campaign managers with the help of team member will research the relevant medical staff to select the appropriate medical staff and doctors for their campaign. However, team will also research the possible expenses to develop a budget. Team will research the news sources and media to the promotion of the event to fulfill the purpose of the public relation campaign.

Key Messages of the Galfar Engineering & Contracting Company in the Oman

The key message of the campaign is to help the society feel that Galfar Engineering & Contracting Company is working for the social welfare of the society. The purpose of the appeal is to help the people understand that Galfar Engineering & Contracting company develop harmony in their employees and support their employees to do work for the poor people and miserable people who are facing the problem of measles. Campaign will let the people know that benefits of society and health of the human being are the prime concerns of the company (SAHAF, 2008).

Communication Vehicles of the Galfar Engineering & Contracting Company in the Oman

The communication vehicles used in this campaign are television, newspapers and social media. However, medical camp and medical staff will also communicate with the public.

Project team of the Galfar Engineering & Contracting Company in the Oman

Here a list is mentioned below that will present the project team members for the public relation campaign of the Galfar Engineering & Contracting company.

Director of Public Relation Department

Deputy Director of Public Relation Department

Manager or in charge of team members

Medical team including doctors, nurses, and helping staff

Employees of the Galfar Engineering & Contracting company

Timing and Fees of the Galfar Engineering & Contracting Company in the Oman

Social media marketing expense of 5 is based on the total estimated cost and expense of social media marketing that will cover all pre-activities and post- activities done by the campaign team related to the medical camp. The total budget for 3days medical camp will be 12105.

Implementing the Plan

	1-Jan	2	3	4	5	6	7	8	9	10
Identification of needs
selecting best strategy
Selecting targeted audience
Selection of medical staff
Development of the Plan
Marketing
Camp day 1
Camp day 2
Camp day 3

The plan will take 10 days for implementation. In accordance to the above mentioned chart, campaign team including manager or in-charge and 2 team members from our PR agency will identify the need, and possible alternatives. Then on January 2 and 3 they will select the best one strategy after the complete evaluation. Then in next 3 days team will select audience, targeted medical staff, and develop plan including all cost and expense estimation, resources allocation and time required for each activity. Then our team will discuss the plan with the company and after the approval of the plan from Director of the PR department in Galfar Engineering & Contracting Company, our team will start working on the marketing activities (Trackmaven.com, 2018).

According to the plan marketing activities will start from 5 January and end after the 10 January. Marketing team including 2 content writers and 1 marketing manager will work all the time to cover all the important incidents in camps to write about these incidents and efforts of the medical staff on the social media platforms. Camp day 1 activities includes, inauguration ceremony, interviews with local newspapers and press conference of the director.

On the 2nd day medical staff and employees working in the camp will express their views in front of media. While marketing team will write content and do other efforts of marketing. While on the 3rd day, our team will organize the platform for speech and media talk for heads of the department, media presenters, and CEO of the company to express their views about the efforts of company for removal of measles and to appreciate the efforts of employees in supporting the social welfare. On 3rd day of camp, director will also distribute rewards and gifts in the employees for the participating in such activities. Thus through all these activities company will create a strong positive impact on the society that is a key to support social relations between organization and community. 

A mechanism for evaluating the campaign

The proposed activities for the campaign were to organize a free vaccination camp with the support of medical staff, administration, and volunteer employees, and to do marketing of the whole event. In accordance to the plan, all activities are done in the effective manner for the purpose of building public relations. In accordance to our evaluation, company received appropriate public recognition as people appreciated the efforts on social media, media promoted the efforts in news, and increase in the number of visitors (targeted audience) each day are the clear indicators of recognition. Attitude of the public changed in response to efforts as now more people are supporting and following company at social media and sales are increased.         

Prepare a draft news release for the campaign

Galfar Engineering & Contracting company __ the Galfar Engineering & Contracting Company of Oman is going to support the society to eliminate the chances of the measles in the children. On January, 2019 employees of the company took a great step for social welfare and started a 3 days camp for free vaccination of measles disease. Company provided free vaccination with the support of senior medical staff to the poor people of the society. The event slogan was “Health care is a Human right”. Commenting on the efforts of employees and medical staff Head of the department said that “it is the basic right of the human being to get proper vaccination. But there are some families who are not aware or unable to provide treatment to their children because of financial issues. The main purpose of the event is to help such people and society to fight against such problems and walk hand in hand to make the society healthy and safe for every one”.  

References of the Galfar Engineering & Contracting Company in the Oman