Huawei is referred to as the well-known and leading company
which involved in providing the services related to the ICT (information and communication
technology). It also recognized as good solution providers in the field of
communication technology. The operation of the Huawei is running by the
commitment for open collaboration, sound operations, and ongoing innovation. Huawei struggles to maintain its name in the
competitive ICT portfolio for the end to end solutions in the enterprise
network (Huawei, 2019).
Huawei is performing its services in the entire world related
to network technologies. This paper proposes the marketing plan of the Huawei
p30, and its marketing plan includes tactics and marketing strategies. These strategies
are focused on a specific period of time. This paper proposes the marketing
plan for the Huawei p30 in UAE that is newly publically established company in
the entire region of the UAE. The marketing plan includes all kinds of strategies
that are required to promote the business in the whole world (MCGUIRE, 2019).
Huawei Mission Marketing Plan P30
UAE
“To focus on our
customers’ market challenges and needs by providing excellent ICT solutions and
services in order to create maximum value for our customers consistently.” (Huawei, 2019)
In this paper, the product chosen to
be analyzed as a marketing plan is Huawei p30 smart phone, which is going to be
launched worldwide including UAE region. It is important to mention here that
Huawei is an international brand, and its presence is all over the world with
its great range of smart phones. The company has been focusing to target
different regions of the world including Middle East Region, that’s why when
they launch any new smart phone internationally; they do launch it in Middle
East region too, because they have developed a good customer base here. The
basic reason to select Huawei and its new product Huawei p30 is the fact that
company is increasing its attraction in the region. The company is focused to
target more customers in this area that’s why a special launch event was held
by the company in Middle East region to make sure that customer’s do attracted
towards the new Huawei p30 series. The event was held in Burj Park located in
the Burj Khalifa (Khaleej Times, 2019). The Huawei p30 has been taken to be analyzed because it is
anticipated that p30 series is going to be new competitive factor for the
company in this region.
Products and Services
of the Huawei
Huawei p30 is involved in providing the services in all of these
sectors as pipe, cloud, and devices.
Cloud Marketing Plan of Huawei P30
UAE
In the category of the Huawei p30 is offering the services
or products related to the building blocks for the O&M, cloud, storage, and
security, spanning application and services.
Pipe Marketing Plan of Huawei P30
UAE
In the category of the Pipe Huawei, p30 end to end
infrastructure allows operator for build and scalable, the profitable and
efficient network for tomorrow and today.
Devices Marketing Plan of Huawei
P30 UAE
The simpler and smarter user experience provided by the Huawei
p30 diversified devices portfolio for business, homes, and individuals.
SITUATION ANALYSIS
The situation analysis of the Huawei includes the analyses
of both environments as an internal and external environment. This analysis
provides information related to the markets and major trends of the customers
for the different products of the Huawei. The environmental analysis is the
best approach to set out the situation and condition of the Huawei according to
the requirements of the customers. This paper discusses the internal
environment first and its related trends as well. It includes SWOT analysis
that discusses the strength, weakness, opportunities, and threats for the Huawei
in the internal environment analysis (Nibusinessinfo Co Uk, 2019). SWOT analysis
contains the internal strength and weaknesses of the Huawei and external
threats opportunities.
Strength of Huawei P30 UAE
The products of the Huawei, particularly its smartphone,
have wide ranges of the innovative touch screen that can be helpful for capturing
the markets of the UAE.
The multi-finger gestures recognize by the all-new touch screen
phones as the human hand normally behaves.
The mobile phones of the Huawei are sold at a reasonable
price in the markets of the UAE, and its value would be more effective for its
competitors.
Due to the cool essential gadgets, Huawei is recognized as a
well-known organization such as the terminals of the fixed wireless.
The major strength of the Huawei is contained on the
resources of the company as; time, human, skills, assets and financials.
Weaknesses of Huawei P30 UAE
The brad of the Huawei is targeted for the business market.
It has not a reputation as being compatible with the
corporate world Threat.
The distribution channel of the Huawei is not strong, and it
must expand its distribution channel separately.
Opportunities of Huawei P30 UAE
It can target more and more segments due to its strong financial
powers.
Their smartphones are known better as well as using at wide
level.
In the markets of the UAE, the peoples are keening to use
the smartphone because of the people like the latest technologies.
Threats of Huawei P30 UAE
The smartphone is now going to be easier to make more than
ever so the competitors can achieve this target in a good way.
There are several companies that are trying to enter the market,
and the competition is increasing day by day.
The Huawei is marketed as a company with high-end phones
worldwide.
External environmental analysis of
Huawei P30 UAE
Political favour to the Huawei P30
UAE
The political system, of the UAE, is in favour of the Huawei
because the government is allowing the new business in their region to
enhancing their GDP and productivity. To set up a new business can decrease the
rate of the inflation of the region because it provides good sources of
employment to the people. The constant political instability occurs in the UAE
which creates a favourable environment for the Huawei.
Economic UAE
The economic growth of the UAE is on a boom that requires full
care management for hiring the new business in their region. In the market of
the UAE, the potentiality of the mobile is increasing and much higher than in
other nosiness sectors.
Social Marketing Plan of Huawei
P30 UAE
In UAE education and population growth leading towards the
needs of the sector for the smartphones. In the entire region of the UAE,
peoples depend upon more and more mobile communication. The use of smartphones
and the latest technologies is enhancing due to the rapid growth of visitors in
the UAE. The use of the cell phone is not effecting by the literacy and
illiteracy rate in the UAE, and this fact is considered by the Huawei in
effective manners.
Technological Marketing Plan of
Huawei P30 UAE
In the world, the level of technology is rapidly increasing.
In the UAE and the awareness for the internet, the level is increasing in
various aspects as industrial and individuals. In the cell phone, the new
technologies are increasing day by day. For the technology’s linkage among the colleges,
cities, universities and several other institutes are increasing day by day.
It6 can be connected to the various cell phones according to its level of
usages for E-technology. So, Huawei p30 must have this in mind that to enter in
the market of the UAE.
Environmental of Huawei P30 UAE
The environment of the UAE is in favour of the Huawei due to
the rapid growth of the tourist in the UAE. Most of the people are coming in
this market for visiting their places. To find out the international brand at
such type of place can increase the value of the region and sometime the value
of the brand can be increased due to the region. The
general condition of the UAE under all the factors influencing them
Competition Marketing Plan of
Huawei P30 UAE
There are several organization that is offering the same
product in the entire region of the UAE. There are 19260 cell phone producers
in the world. It means the major competitors of the Huawei are Apple,
Samsung, Sony Ericsson, Nokia, LG, HTC, and Redmi.
Demographics Marketing Plan of
Huawei P30 UAE
Demographics analysis of the Huawei contains on the demographically
best fitted for the target audience. Markets of the UAE contains the majority
of the working class that contains on the male and female both. The income level
of the target audience is also best suited for the target audience of the Huawei.
Psychographic perspective of the audience is also in favour of the Huawei
because the peoples of the working class are keen to use special kinds of
luxury products.
Huawei p30 Marketing OBJECTIVE
First two years of the market there must be aggressively
buying achievable objectives.
Objectives in the first year in UAE:
Huawei p30 must be set the aim for a 2 percent share in mole
phone market of the UAE by sales volume of the unit.
Objectives in the second year of UAE:
In the second year, it must be aimed at to achieve 10 per cent
shares of the market which must be based upon the sales.
The image of the Huawei p30 must be extended according to
the value, innovation, and quality.
In order to make adjustments for the marketing campaigns to
measure the response and awareness in the markets of the UAE
In the market of the UAE to Differentiates the Huawei p30
from other competitors.
The professionals of the upper middle class will be targeted
for coordinating with their busy schedules.
The target for the secondary business is to catering the mid-size
corporation which requires help for the employees and managers to stay in
communication with them.
MARKETING STRATEGY of Huawei P30
UAE
Target Market Strategy of Huawei
P30 UAE
With the rapid growth of the population, the needs are also
increasing particularly in the communication sectors. The peoples are searching for the mobile to accommodating
their needs; those peoples are also looking for mobile phones that have various
preferences for the use of mobile phones. Furthermore, the people also located
near to Dubai, Sharjah and Abudabhi also need mobile phones due to their busy
routine life in offices, universities, schools, and colleges. The major target of the Huawei p30 is the youngsters
and adults of the UAE. According to the ages of the population, Huawei p30 is
targeting on the 18-60 years age group, and Huawei p30 is also targeting on the
various corporate sectors as well as on the IT professionals by providing the
latest features and app to accommodate their customers. So Huawei p30 mobiles
have a great opportunity to target these customers.
Marketing Mix Plan of Huawei P30
UAE
The firm seeks to achieve its
objective of Huawei P30 UAE
Huawei p30 involved in achieving its objective clearly by
implementing the various strategies related to the marketing mix as well as for
the advertising to provide awareness for the products.
Objectives and roles of each element
of the marketing mix
Each element of the marketing mix is clearly specified for
its roles and objectives and Huawei p30 involved in achieving the objective in
the entire markets of the UAE.
In the marketing strategy, the marketing mix represent the 4
Ps of the marketing that is given below in details with the context of the Huawei
p30
Product of Huawei P30 UAE
Major product/service offerings Huawei
Touch phones, basic phones, and smartphones are included in
the basic products of the Huawei p30, and these all can cater according to the
demand of the customers. Huawei p30 is providing two different categories in
mobile phones. Smart Phones and Touch Phones
Features and benefits of each product
offering Huawei:
The products of the Huawei p30 offering several features as;
Longer talk time, User-friendly, A good camera and video recorder and Good
battery timing. These all products are revolving around the Stable quality, it
comes in attractive packaging for providing consistent quality, and It exists
in various packages and models.
Pressures among various target markets
of Huawei
As the mobile market is growing rapidly and Huawei p30 needs
to updates the features of its devices and products to compete within the
market of the UAE.
Major weaknesses and complaints in
each product area of Huawei
Customers are frustrated due to low resolutions of the touch
screen of the Huawei p30 mobile phones as their competitors are offering the
products with the same specification along with the high resolution. Few of the customers are complaints about no accessory
with the mobile phone; as hand free with mobile phones.
Product name of Huawei
The products of the Huawei
p30 can be represented by its names, and the module of the products can be
easily representing the features of the products. All of the products of the Huawei
p30 distinguish their characteristics along with its features.
Guarantee for customer satisfaction
of Huawei
Huawei p30 gives the guarantee for its all products as the
smartphones of the Huawei p30 are selling in the markets of the UAE with the one
year warranty.
Good customer value of Hauwei
All of the products of the Huawei p30 are offering good
values to the customers by offering the various innovative and unique features.
These products also create good value for the potential customers of the Huawei
p30.
Customer service handled UAE
Huawei
In the markets of the UAE, the Huawei p30’s customer care centers
are established for handling the customer services, and these centers provide
good help to the customers for resolving their issues.
Place/Distribution of Huawei
Huawei p30 deliver its offerings
directly to customers
Huawei p30 must be established its own distribution points
in the entire markets of the UAE for accommodating and offering their products
to their customers directly. Huawei p30 can be established their outlets online
to offering their services to their customers.
Physical distribution facilities
of Huawei
In the markets of the UAE, it should be available in all the
mobile phone centers. Its positioning will be based upon the perception of the
customers as well as its revenue. Its positioning
based on customer satisfaction as well. Huawei p30 is involved in selling
mobile phones through third parties (retailers) Telecom companies, Online,
their own store in Malls; they make a section in public places to market their
phone and to be used by others.
Target market willing and able to
travel
The loyal customers of the Huawei p30 can travel for several
mileages to getting the products according to their demands and desires because
they all are perceived Huawei p30 the ways of for enhance their satisfaction
level.
Facility locations were chosen
Huawei
The online maps are provided for locating the selling points
of the Huawei p30 the customer can locate their destination online as well as
he can visit the place. He also can solve his issues with online conversation
and complaints.
Promotion of Huawei
Huawei has adopted the various strategies for the promotion
of its products, and these strategies are including as;
Support Media
Agency Selection
Print Media
Newspaper
Personal Selling & Sales Force
Advertising
Electronic Media
TVC
Radio
ATL & BTL Campaigns
Public Relations & Publicity
Sponsorship and Event Marketing
They make advertisement in landmarks example, Burj Khalifa
Price using Huawei UAE
Huawei must be used the price skimming strategy for the
setting the price of their products. It is referred to as the company must decide
the prices for their products higher than their competitor to creating a good
image in the perceptions of their customers. By applying this strategy, the cost
of the products can be recovering as well. There is no discrimination in their prices
according to its distribution channels. It will be introduced in the market of
the UAE by taking help from the various network connections.
IMPLEMENTATION, EVALUATION, AND
CONTROL OF HUAWEI UAE
This business plan can be applied by implementing all of
these above given stratifies to running the operation of the Huawei p30 in the
markets of the UAE in effective manners. It can be evaluated after its
implementation in terms of its effectiveness as well as in terms of its
revenue.
References of Marketing Plan of
Huawei P30 UAE
Huawei. (2019). Our vision& Mission. Retrieved from
https://www.Huawei.com/ca/about-Huawei/corporate-information/vision-mission
MCGUIRE, S. ( 2019). What Is A Marketing Plan and How to
Make One (20+ Marketing Plan Templates)? engage.
Nibusinessinfo Co Uk. (2019). Digital marketing plan -
situation analysis. Retrieved from https://www.nibusinessinfo.co.uk/content/digital-marketing-plan-situation-analysis