Report on SWOT analysis

The team Pumpernickel press is highly efficient

This company promote value positioning through its best management. This team has proper reliance on suppliers.

This company promotes innovation in its greeting card designs

Their employees are well capable of handling every situation in a proper way

Best customer service provide proper detail efficiently

Weakness of SWOT analysis

This company has not proper price range on their cards

The company is no moving with the environment of the industry

The layout of their site is not suitable for the users

The variety of greeting card is quite low according to other sites.

The prices are extremely high as compared with the market

Opportunity of SWOT analysis

If this company work on their price they are able to expand their business

They have to introduce more innovation in their cards

Work on increasing variety in products so they can easily increase profit

Enhance marketing skills through new technologies. Through this the company is able to promote their brand.

Threat of SWOT analysis

Greeting card trend is getting extremely weak. The reason is that it is replaced by online card template websites. The user can make own greeting cards easily at low cost from these sites.

There are other online retailers that are working on expanding their business at high pace.

There is also increase in delivery charges so user only follow the retailer shops for the greeting cards.

Demographic environment of SWOT analysis

             The demographic environment is good for this company. The reason is that every age member like to buy greeting cards for their loved ones. The main problem is that their products are expansive and a low income individual is unable to buy their products. This company has material related to all occasions and ages.

Technological environment of SWOT analysis

The company is not using latest technology in their products. This company is fall behind in the technological use of their operations. If this company use technology in their operations so it will be easy for them to reduce the price of their products.

Economic environment of SWOT analysis

The economic environment of Pumpernickel press is fair. The reason is that they are first mover in the market. They follow the old graphic design for carrying out their operations.

Legal environment of SWOT analysis

            This company is working according to the laws of USA. This company has set their business according to these laws. They are making all products in the light of these legal rights.

Cultural environment of SWOT analysis

            They are making such products that are representing every class in an efficient way. This company are focusing on the cultural events and according these events they deign cards. The greeting cards are manufactured according to any cultural event in that country.

Social environment of SWOT analysis

The social environment of this company is extremely vast. The employees have effective communication between them. Through this communication they have the ability to solve any problem of the company. This is why they are increasing their products in an innovative way.