Report on Sustainability in Apple Inc.

Steven Paul Jobs has made Apple Inc. becomes one of the most famous and reputable technology company in the world. The company products are known to have high-quality technology such as iPhone, iPod, or iPad. The innovative and groundbreaking products of Apple Inc. combined with the company’s business model attached many shareholders to invest their money. In the term of how a company is able to attach numbers of shareholders to invest their money in the company, the company must understand about corporate sustainability. To measure the sustainability of any company, we must view from three dimensions; environmental, social, and economic dimension. The concept of sustainability explained that the objectives from each company are attached on or after the environments and societies which surrounded the business operations. Even though the short-term achievements in economic might be chased, but if the company fails to deal with the impacts from social and environmental dimensions of these chases, then the business practices will consider as unsustainable.And Apple Inc. seems succeeded to maintain the sustainability of the company to attach more shareholders and keep the reputation of the company as well.

Apple Inc. is an American international technology corporation with its head office located in Cupertino, California. The company famous asthe manufacturer, improves, and retails electronics goods, computer software, and also provides online services for the customers. Apple Inc. is on the list of the “Big Four” of technology companies with Facebook, Google, and Amazon. Apple Computer was mostly a producer of individual computers for above than three decades, such as the “Apple II, Macintosh, and Power Mac lines.” However, the companyhad to experienceshakytrades along with low share in market placethroughout the year of 1990s. Apple Inc. is quite famous for its scope and profits. The internationalyearlyprofitsreported from the company mentioned $265 billion in the 2018 financial year. Apple Inc.claimed to be the world's biggest“Information Technology (IT)”company by its profits (Brozio, 2019).

The company also known as the third-biggest cell phone producerin the world as well. In last August 2018, Apple Inc.came up as the first public company form the US to be prized at above $1 trillion (Brozio, 2019).The company employmentsabout 123,000 staffsand also preserves 504 wholesale stores across 24 countries until the year of 2018.Apple Inc. alsoactivates the iTunes Store, which is known as thebiggest music store in all over the world. In January 2018, the report mentioned that above than 1.3 billion products of Apple are enthusiastically in usageuniversally. This is due to Apple Inc. has a high- quality level of brand constancy and is classified as themostvalued brand in the world as well. Apple Inc. is indeed, the company which is well-known different and unique from others and its rival due to its innovation and creativeness. To be noted, the company also has modest improvement from its mixture of software and hardware. In simple words, not all tech-companies have the ability to manufacture hardware and also produce software all at once. The further intentional component of the Apple is on its trade tactic as the company has thrived in placed its stores in ideal locations and intelligent strategy the methods to drag the attention from the customers. But the company did not stop there, instead, to make the customers loyal in purchasing its products, Apple Inc. delivers the high-quality products with the latest technology. This lead the company to gain an impressive reputation for its brand name as well. Not only for the loyal customers, but most of people will prefer to buy products from Apple rather than other brand(Russell & Cohn, 2012).

 Situation Analysis on Apply Inc.

Environmental Dimension of Sustainability in Apple Inc.

The sustainability of Apple Inc. could be influenced seriously due to numbers of environmental aspects along with how the company handle the impactsas mention below:

Clearance of wastedproducts of Sustainability in Apple Inc

Wasted or used products for Apple Inc. define as “non-working electronic devices.” Apple Inc. is frontingseriousproblemsregarding theclearing process of the entire electronic garbagewhich no longer needed or consider as not in a good condition to be used. Just because of the lithium which contained inside the batteries in almost all of its electronic goods, the company is facinghugesteeplechaseson how toclearance them(Zylla-Woellner, 2013).

Apple Inc. reduces the environmental effect of the amount of waste that the company made with creating “recycling and composting programs” in the year of 2007. The program effectivelychangesitems thatwillthen becomeconcrete waste into an innovative environmentally valuableusage. Apple Inc. also compromises and contributes in a number of product “take-back and recycling programs” in 95 percentage of the areas in which Apple goods are wholesaled (RecycleNation, 2012).

Global warming of Sustainability in Apple Inc.

Since the global warming is growingquickly, Apple Inc.has to face the concernsaboutintercontinentaldelivery. To handle this issue, Apple Inc. has created “commuter transit programs” for every single accommodation to reduce the environmental effect of its delivery process. “The Apple U.S. Commute Alternative program” arrange for inducements for taking public transport and sinking the use of vehicles.

Increasing charges of electricity of Sustainability in Apple Inc.

The reliability of Apple Inc. on data centers along with the internet groundworkcreates it furthervulnerable to electricity charges. The company mustspendextraexpenditures in the industrialpractices. Apple Inc. deals with this issue by created some programs contain “retrofitting light “with other effective lamps and “motion sensors for automatic shutoff,” The result from the programs was reported in a yearly report as the company made it to reduce of more than 2 million kilowatt-hours of electricity starts from the year of 2006.

Social Dimension of Sustainability in Apple Inc.

The impacts from social dimension for Apple Inc. are mentioned as the frequency development of population, changes in public’s lifestyle, modifications in culture, religion, opinions and interpretations from the media. Apple Inc. handle these issues with always up-to-date with the trend and lifestyle that happening in the public and always make innovations to meet with the public requirement(Hasan, 2013).

The company was also delivered “Apple Supplier EHS Academy”, which is known as a  project that purposes to increase the health and safety of the workers in the business all over the world. About  providers along with  employees took part in this project (Dudovskiy, 2018)

‘Global Volunteer Program’ was established in the year of 2011 to inspire the employees to contribute in the local societies. Its expose above than  was contributed to donations as well as non-profits around the world (Dudovskiy, Apple Corporate Social Responsibility (CSR), 2018).

Economic Dimension of Sustainability in Apple Inc.

The impacts that Apple Inc. gets from economic dimension are mentioned as economic condition, inflation, level of interest and powers of customer payments. These factors will straightly influence the Apple Inc. along with its profit, since if economic condition is depraved then the customer will spend less money to purchase the products. Apple Inc. manages these issues with gaining a strong position in the market place, regardless of the existing fluxes which occur in the U.S. economy. Apple Inc. also has a good reputation which guaranteed that the company only delivers high-quality products to the customer. This reason has made the customer still loyal and refer to buy the products of Apple rather than other brands in the market. And for that reason, Apple Inc. still able to survive in the market with a great number of products sales as well(Lehman & Haslam, 2013).

Apple is previously accountable for producing and also backup about  occupations all over the United States as well as the company also presumes to produce even extra occupations as a consequence of the creativities. Uniting innovative reserves and Apple’s existing step of expenditure with local dealers and producers — an assessed  for the year of 2018 — Apple’s straight support to the United States economy would be anticipated for above than  through the upcoming five years, and that is not counting Apple’s continuing tax expenditures, the tax incomes produced from the workers’ salaries and also the trade of Apple products(apple.com, 2018).

The ways that Apple Inc. conducted to maintain the sustainability on its company has proven that the company still deserved the reputation as the biggest tech-companies in the world. Apple Inc. succeeded to adjust with the changes and also over calm the impacts from three dimensions; environmental, social, and also economic which are the three dimensions used to justify whether a company consider to be sustainable or not.

From the environmental dimension, Apple Inc. succeeded to manage the impacts such as clearance of wasted products, global warming, and also increasing charges of the electricity. Apple Inc. dealt these issues by creating various programs for the company to practice and got impressive results from the programs such as “recycling and composting programs, commuter transit programs, and also retrofitting light” programs.

In social dimension, Apple Inc. also succeeded to handle with staying up-to-date and following the trend and lifestyle of the public which often changing along with the growth of technology. Apple Inc. also always delivers innovations products with the latest trend and technology for its loyal customers.

And from the economic dimension view, Apple Inc. as well as the other similar companies cannot deny that the economic condition, inflation, level of interest and powers of customer payments give strong influenced to justify whether the company will able to survive in the business or not. Apple Inc. succeeded to deal with these issues as well with creating a tough foundation and gaining a strong position in the market place. This tactic goes along with a good reputation of the company brand which delivers a high-quality products for the loyal customers.

From the evaluation of the three dimensions above, we can drag the assumption that Apple Inc. could be considered as a sustainable company. This has proven from the business practices that the company applied to maintain the reputation and good performance among the other similar rival companies in the business(Benn, Edwards, & Williams, 2014).

Corporate sustainability could have diverse definitions and it is reliant on the framework, perceptive, and also the background of business. Basically, the perception of sustainability could be clearexplained as how a company is able to reach the requirements of the currentdeprived ofconceding the capability of forthcoming generations to reach theirs.For that reason, three maindimensions are over and over againallied with the subject matter of corporate sustainability, they are mention as: environmental, social, and economic. Apple Inc. succeeded to associate these essentialelements andsupport the company to embrace, develop, and maintain the sustainability throughout a methodwhich is valuable to productivity, sustainable development, and stockholder value as well.These three essential dimensions of corporate sustainability - environmental, social, and economic are connect and associate together to support the company make every effort for further sustainable performs. As it is necessity for the companies to shift from an out-of-date logic of quick revenues at the expenditure of the environment into a further greater interdependence. By implementing sustainable practices will not just supports the environment. Instead, the companies such as Apple Inc. have confirmed that sustainability is able to motivate to an enhanced brand appearance, lessen the costs, better-offand satisfy stockholders, enlargedthe production, and uncountableextra profits(McElroy & Engelen, 2012).

The foremost query for stockholders and directors is, is the sustainability really give a benefit for the business or not. In real-world languages, the entire approaches regarding the sustainability have existed to be associated with other business activities such as, public involvement, talent acquirement and other things. Sustainability arrange for a bigger determination and a number of new innovations for the companies such as Apple Inc. to attempt for and also supports them to renovate their promises to their basic objectives such as good organization, the expansion of sustainable and also stockholder assessment. Maybefurtherprominently, a sustainability approachwhich is openly shared in public able to bringout outstandingprofits such as the willingness from the public to purchase the products and also give a better reputation for the company as well.

For a number of companies, sustainability signifies an occasion to bring together varied hard work into single authority perception and get the public praise for this action. In the other hand, for other companies, sustainability defines as responding complicated queries around the why as well as how of the business practices which the companies conducted that possibly will have a staid, if slow but sure, the practices able to influence on their day to day activities and processes(Quaddus & Siddique, 2011).Sustainability includes the whole supply chain of an industry for demanding responsibility from the most important stage, over and done with the suppliers, and finally delivers to the retailers. Apple Inc. has given a good example for other similar companies in the business to follow its steps. The company has shown that manufacturing a little sustainably grow into a modest advantage for providing international companies will able them to develop sustainability for their business practices and gain the achievement of their objectives. Apple Inc. has proven that with maintaining the sustainability in the company will make the company not only able to survive in the business, but also create good reputation as well

References of Sustainability in Apple Inc.