Messages
Proposals
Get Urgent Help In Your Essays, Assignments, Homeworks, Dissertation, Thesis Or Coursework Writing
100% Plagiarism Free Writing - Free Turnitin Report - Professional And Experienced Writers - 24/7 Online Support
Introduction
The objective of the organization:
Analyze the effectiveness of the organizational
strategy on its performance
Impact of strategic choice on the success of
organization
Current business operation strategy
Area for improvement for competitive advantages:
Introduction of Sainsbury's supermarket
Sainsbury is a major
superstore that runs its business operations for more than 100 years .its
developers include Mary Ann Sainsbury and James. It is going to sell a
different range of products throughout the country and provide products to
millions of customers. In Sainsbury, the top management of the organization takes
all the decisions and run the centralized human resources policy. This
organization provides its investors with a good financial return and also meets
the requirements of its customers successfully for many years. This
organization also wants to give respect and reward to their employees, and it
gives then many benefits against their contribution to the success of the
business and also provides all the colleagues to develop their skills proper
and good opportunities to obtain more experience. The main aim of this
organization is to provide all the necessary products to its customers at fair
prices, and the quality of the product is very reasonable according to the
demand of the customers. They always focus on the requirements of the product
and always try to launch new and innovative products and also give more focus
on providing tasty, safe, fresh, and healthy food to all their customers all
around the world. More than 150000 colleagues and 19 million customers are the
regular part of the organization, and they visit the supermarket every week.
This supermarket offers different types of
products that include household products, grocery and food items. They are
selling their own products that manufacture products in their factory but with
their own products that also sell the products of different brands that offer
in the market and also sell that product at most economical prices as compared
to other products. In this case study, we are going to discuss the performance
of the organization and also explain that what type of strategies are going to
implemented in the organization to make its operations more smooth and active
and also explain that how these operations can be more improved by enhancing
the performance of the organization more better and accurate direction. The organization
has to implement such strategies that can make the operations and functions of
the organization more effective and also enhance the performance, and this also
encourages the operations to compete with the market among many competitors. They
are also performing social responsibilities and business ethics. Strategies of the organization give more
attention to its cultures and cultural differences and also its objectives.
Environmental factors give more attention to the strategic planning of the
organization. So organization is very effective working and also enhance their
scope by expanding their operations and also make a strong and reliable
relationship with their customers for the long term.
The objective of the organization of Sainsbury's supermarket
As
retailing chain stores, the Sainsbury supermarket us the major food supplier in
Britain. This company is going to offer different products of different brands
and also offer their own manufacture products as they offer almost more than
30000 products, and more than 50 % of the products include its own manufactured
products. This supermarket offers a wide range of products and different grocery and food items of high
quality like bakery, meat, and fish and
also offer non-food product which is complementary like petrol stations,
restaurants, coffee shops, pharmacies, clothing, and homeware. It is working as
the longest major and standing retail chain food in the country. For food and
other item shopping, the owner wants to give all the attention to the choice of
the customers and also provide them high-quality food and products, giving
attention to details, with excellent services and value for money.
Almost 68% of employees are working
as part-time employees and remain are working as full-time employees. This
organization also provides same working opportunities to the women as 60% of
the employees are women, and they are availing the same opportunities and
advantages just like male employees. The supermarket of the Sainsbury wants to
provide all type of products according to their demand and requirement. They
also provide products to their customers through online service and free
delivery service also offered by the organization to its customers.
By using the internet, the company offers
different types of products as they order online, and at home, they are going
to receive their product according to their requirements. The mission of the
organization is to provide the shopping of ever-improving that consider great
experience for the customers with great prices of the products. To meet the
excessive need and expectation of the customers, company offer tasty, fresh and
healthy food to make their life easier and healthy. Some core values of the
organization are; treat every dollar as your own and the revenue of the company
is utilized for making the operations of company for better, individual is
respectful as every employees and customer obtain maximum respect from the
organization, they offer efficient and simple services to all their employees
and customers, the company give more attention of making their services more
better and better services move to better sales
and every individual has responsibility for the enhancing the sale of
the organization and also provide high-quality product with excellent
services . Teamwork is also encouraged
by the organization, support the individual efforts, and gives them rewards
according to their efforts. The organization also obtains the feedback from
their customers and also concerns their pieces of advice and implements any
change if required for the product and customers.
Analyze the effectiveness of the organizational strategy on its performance
While you implement different organization strategies in any
company or industry, there must be a way with which you can analyze all the
efforts and strategies implementation timely and properly in order to know
whether they are working on the goal or not. It is very important to analyze so
that it will not only give you an idea about the current situation but also
makes you realize about the change. If needed it is necessary. The
organizational strategies must be according to the companies working criteria
and its success to be planned with this type of strategy.
Sainsbury’s
supermarket has introduced some of the best strategies that will surely
increase its progress and development. The customers that came in the
supermarket always need best services so that whatever they want they will get
easily, and the quality of things they get from you would be the best. The food
products are fresh and hygienic, the clothing items are made of good fabric,
and the best thing is that all the things they get from you are at affordable
prices. Sainsbury implements different types of strategy in order to make the
super store’s performance better and improved. The main thing is that they
implemented the strategy to enhance customer value, which they are going to
increase the sales and positivity of the superstore.
They use to
serve over everything to the customers who are going to visit the store, and
hence this has increased the betterment and development of the organization. The
customers are the most important thing that must be considered efficiently is
to maintain the quality of the products and services at the highest best level
so that customer remains stick to your store. Customers always wanted to have
the best quality product because they are paying for the products. There are
many of the things that can enhance the performance of the organization along
with many of the other things. Your better customer services strategy enhanced
your organization’s success and increased its sales along with increasing the
customer ratio in positive amount.
Sainsbury’s supermarket
organizational strategy proves to be very effective as it not only enhances the
organization's performance, and it also increases the customer satisfaction
level as they are going to serve better than before, and hence they are going
to provide by good quality products too. This change in the strategy of the
organization increases its sales gradually, and with very positive grades it
enhanced its worth and fame as well. As people spread the positivity and better
performance of one store, they have experienced to others and hence the other people
come to visit your place.
Impact of strategic choice on the success of the organization of Sainsbury's supermarket
On the success of the organization,
many things get affected, and hence they are going to manage all the things
very much efficiently and properly. They have online system too in order to get
the same quality and same services to you that you are attaining from the
store. All the things including non-food items as well are available at online
store from where you can easily avail whatever you want, and you can get it by
sitting at home with ease and comfort. The choices of items available there are
the online stores call center high efficient performance. In order to answer
all the queries the main thing is that you must have known about all the
aspects properly and completely. There are many of the things available that
not only makes your performance better but also increase the efficiency of your
work.
The success of your organization
depends totally on the satisfaction of your customer once the customer is
satisfied, the more they can rely on your working and the better they will be
satisfied with your workings. There are different aspects that deal at best in
terms of making the workings improve and more efficient. In the success of an organization,
the key factor is strategic management. On the performance of the company, its formulation
and implementation affect a lot, and it enhances its performance through better
management. Sainsbury’s supermarket strategic choices are according to
the current running marketing criteria, and hence they are the best for the
whole organization’s better performance. The shopping experience, which they
are providing to people, is exceptional and according to the need of the people
who are going to do some shopping for the fulfillment of their regular needs.
Their passion
and aim are to make people comfortable, and along with comfort level, they are
going to manage the whole situation very well. There are many of the things
that they keep very well in their concern, which is to provide quality food
products to people with hygienic effects that make your health more improved
and better. The fresh and tasty food is the best and good for the health as
there are many of the things that that focus on good food from Sainsbury’s
supermarket. The social values, environmental issues, and the ethical concerns
are also taken very carefully into considerations that the place they are
providing the services must be up to date and should have all the cleanliness
and comfort zone to make people attractive to the place, and people will love to
come there as well. This is the best thing to consider properly all the
requirements and all the services properly and efficiently so that the results
will be the enhanced performance of the supermarket.
Current business operation strategy of Sainsbury's supermarket
There are many of the strategies
that a company can follow in order to run its workings more properly and more
efficiently. As Sainsbury is supermarket follows an
appropriate process, that’s why they are performing well in the superstore’s
market. A customer that comes to the store has to choose its desired thing from
the number of items you have served to it. There is a complete process between
buying product of high quality from the market and displaying it to the
customer. Between stocking the product and to deliver it to consumer various stages
has been crossed that completes this goal. Sainsbury has an effective solution
that they have been implemented in their organization known as “Wesupply” which
is a very effective and presentable system to manage stock in the organization.
With the inventory, replacement the
system coordinates help the system of delivery well and regulate the items of
supply at shelves. According to the demand, the manager regulates the item prices
and changes them accordingly. The customer has done the inventory after
following a complete process of packing, on cashed counter its billing scheme,
and its selection. All this made the price rate access to the customer this has
been made easier for the customers and for the organization to do it well and
properly.
This operation
strategy of Sainsbury has made its customer value very high, and they are very
satisfied with the passion of the company towards safe. Fresh and tasty food that
they are taking from Sainsbury. The company has an aim to provide quality
products to its customers, and hence, in this such economic crisis in the world
they are still providing the best quality and do not even move an inch from
their goal. A satisfied experience of shopping people has from Sainsbury
especially at affordable prices that make them more interested in the shopping
from here. There are many stores of Sainsbury are present at different
locations that are very much suitable for the people that they do not need to
go too far from places to shop good products. The ease of best products
shopping from nearest location is the best tool to get a high ranking of
satisfied customers for a business or an organization. There are other very
important issues are also available for the company to get concern on, which
includes quality, hygienic and health issues especially. Their objective meets but
after this success, the thing is that they are very target-oriented and strict
to their goals and achievements. The main thing is that they did their best to
serve the best people, and they are successful in this.
Area for improvement for competitive advantages of Sainsbury's supermarket
In
the market there is a lot of competition present among the people working in
same field as there are many of the competitors available I the market that is
working in the same field. The product or services are nearly equal to same of
all the competitors and Sainsbury, but the main thing, which is different and
makes the Sainsbury organization successful and unique is the quality they are
providing to people with best prices. This is the most important thing, and
there must be taken care of this very keenly so that you will not lose your
customers at any cost.
Having
a competition between two parties or organizations dealing in same kind of work
and providing same services is a good thing. This gives active support to their
system, and they keep working on the uniqueness and efficient progress of the
organization. This helps a lot in improving customer satisfaction so that you
will be able to get maximum profit as much as possible. There always remains
left something that needs to be improved so that it will give more successful
results. With the development of technology, its implementation in your work is
necessary to make it successful as in this era you cannot even survive with old
methods and old techniques of becoming successful.
Sales
are that department that needs to be upgraded with consistent development and
with time management so that it continues to increase day by day. The
leadership is that one thing which is the main lead in sales development as it
has a team under it that is working in the organization to make it highly successful.
The leaders of Sainsbury need to be extra efficient and smart as there are many
of the unique technology that has been implemented in the organization, which
can only give successful results only if they are used properly, and this could
only happen by the proper mangers leadership and encouragement to the
employees. The methodology to have the
uniqueness in its working aspects and the betterment for the working aspect of
the organization needs to be consistent and efficient enough to get the most
out of all the efforts. There are many other things too in the organization
needs a consistent increase that deals the best in success factor like working
nature of employees, customers regular feedback receiving so that we can keep
in check that if anything is wrong we can fix it at once. Several things need
to be efficient enough so that it will not be able to harm the organization at
any cost.
Conclusion of Sainsbury's supermarket
Summing up all
the points, we can say that Sainsbury organization is a well-reputed
organization as they are famous for their high-quality product delivery to the
customers. The main aim of this organization is to provide all the
necessary products to its customers at fair prices, and the quality of product
is very reasonable according to demand of the customers. They are successful in
their aim as customers love to shop from here, and along with their supermarket
experience, they are very satisfied with their online services too. The
customers that came to the supermarket always need the best services so that
whatever they want they will get easier and the quality of things they get from
you would be the best. Customers always wanted to have the best quality product
because they are paying for the products.
To meet the excessive need and
expectation of the customers, the company offer tasty, fresh and healthy food
to make their life easier and healthy.
Teamwork is also encouraged by the organization, support the
individual efforts and gives them rewards according to their efforts. This supermarket
offers a wide range of products and
different grocery and food items of high quality like bakery, meat, and fish and also offer nonfood
product which is complementary like petrol stations, restaurants, coffee shops,
pharmacies, clothing, and homeware. It is working as longest major and standing
retail chain food in the country.
References of Sainsbury's supermarket
Akter, S., 2012. Employee Satisfaction of SAINSBURY’S
An Exploratory. 2(8), pp. 316-322.
Assignmentresearch.co,
2019. Strategy Management Of Sainsbury’s UK. [Online]
Available at: https://assignmentresearch.co.in/2018/05/11/strategy-management-of-sainsburys-uk/
Caines, M., 2012. How
Sainsbury's is using technology to drive sales and engage customers. [Online]
Available at: https://www.theguardian.com/media-network/media-network-blog/2012/nov/14/sainsburys-technology-sales-customer-engagement
Cristina, A., 2018. Assessment
of Sainsbury's. [Online]
Available at: https://www.academia.edu/9370794/Assessment_of_Sainsburys
Hassan, M., 2016. A critical
assessment of the impact of HR strategies on employees' performance. pp. 1-13.
UKessay.com, 2016. Competitive
Strategies Employed By Supermarkets Tesco And Sainsburys Marketing Essay. [Online]
Available at: https://www.ukessays.com/essays/marketing/competitive-strategies-employed-by-supermarkets-tesco-and-sainsburys-marketing-essay.php
UKessays.Com, 2016. A
view on operations of Sainsbury's. [Online]
Available at: https://www.ukessays.com/essays/management/a-view-on-operations-of-sainsburys-management-essay.php
Ukessays.com, 2016. Hrm
And Management In Sainsburys Management Essay. [Online]
Available at: https://www.ukessays.com/essays/management/hrm-and-management-in-sainsburys-management-essay.php
UKessays.Com, 2016. Operations
of the retailer SAINSBURYS. [Online]
Available at: https://www.ukessays.com/essays/marketing/operations-of-the-retailer-sainsburys-marketing-essay.php
Ukessays.com, 2016. Organization
Structure Of Sainsburys Management Essay. [Online]
Available at: https://www.ukessays.com/essays/management/organization-structure-of-sainsburys-management-essay.php
Discuss your homework for free! Start chat
