Every
corporation has some responsibilities towards the society all this process is
called as corporate citizenship. This is all about the communities to ensure
the quality of life and high standards that surround them and also maintain stakeholder’s
profitability (Lin, 2010).
Summary of Corporate Citizenship
Corporate
citizen is a phenomenon genuinely formulate for the betterment of society
because its regards to the quality of life and high standards. This phenomenon
is enhancing day by day in this world for both individuals and investors of an
institution to work for the progress of companies because these companies are
socially responsible orientation which includes governance practices,
environmental and social. In regards to developing the process of corporate
citizenship while in the process of increasing stages of companies. There are
five stages in the development of a phenomenon which is elementary, innovative,
transforming, integrated and engaged. If we focus on the primary stages
activities regards to the company’s citizenship are undefined due to awareness
regards to scant corporate and also regards to the senior involvement of
management all the small businesses are involved in this stage. Policies are
developed in the engagement stages and citizenship activities blend in the
regular operation of the company in the integrated stages (Jones &
Haigh, 2007).
Discussion of Corporate Citizenship
Society
is the basic part of this world that cannot comprise properly by focusing on
quality of life in which it is important to meet the needs of basic standards
of living. The concept lies in corporate social responsibility which explores
industries and companies. Brands can be benefited for the society in
businesses, philanthropy, and efforts of volunteers through corporate social
responsibility. The corporate social responsibility is very valuable for every
company its activities can help to formulate and encourages a strong bond among
workers and corporations through which can we can enhance the morale of employees
in this way we can easily help the employees and corporations. As we know
employees are the most important part of an organization without employees an
organization is nothing as they are the reason for the manufacturing of
products and services on a large scale from a large number of employees. Every
employee is very necessary for an organization and play a vital role in an
organization or cooperation so to maintain the check and balance between
corporation and employees it is very necessary to enhance the morale of the
organization. CSR is the concept of regard to the responsibility of an
organization according to society. To be socially responsible is very necessary
for an organization because it is very effective for society. This can enhance
the fame and name of an organization and also promote the concept of the
corporation of the citizen.
References of Corporate
Citizenship
Jones, M., & Haigh, M. (2007). The Transnational
Corporation and New Corporate Citizenship Theory. Journal of Corporate Citizenship, 27.
Lin, C.-P. (2010). "Modeling corporate citizenship,
organizational trust, and work engagement based on attachment theory. Journal of Business Ethics, 94( 4),
517-531.