Facebook's current strategic positioning and its proposed venture into crypto currency

The variations in the virtual currency are commonly known as the crypto-currency. The Bitcoin has become the one of the most common concepts for people.  The Bitcoin is based upon the concepts of the blockchain that is considered as the distributed computer file which can be easily read by people over the several computers (Mazikana, 2018). These files are control by one entity. The encoded information is the part of the blockchain which can be easily changed according to the users. Across the chains these changes can get replicated. But the blockchain is considered as highly secure and publically viewable. The Crypto-currency is considered as the currency in which the mathematical blockchain are used commonly in order to track the values and exchanges as compare to central bank. Facebook is one of the well-known advertising companies which have commonly monetizing pieces and bits for the behaviors of the people (Halpern, 2019). This paper explores the ventures of the Facebook with the Crypto-currency along with the intents of the strategic Crypto-currency. The external environments of the Facebook are exploring in this paper in effective manners and it provides the extensive information for the Crypto-Currency barriers to entry.  At the end of this paper all of the information related to the ventures of the Facebook sum up for providing the extensive summary.

Facebook External Environment of Facebook's current strategic positioning and its proposed venture into crypto currency

Generally, Facebook is referred as the networking a service that is used all around the world as well as it is also known as the one of the most famous social networking sites that is used by the organizations and individuals. The external environmental analyses are analyzed in this paper (Yüksel, 2012).

Political factors of Facebook's current strategic positioning and its proposed venture into crypto currency

In any country the political stability is essential elements for the Facebook in order to accept by its people. It is also known as the one of the open platform for the people in order to explain their ideas and views.  The governments of the country are considered it as its threats and these governments required terms and conditions with the Facebook to performing in that country.  

Economic factors of Facebook's current strategic positioning and its proposed venture into crypto currency

Facebook is considered as the huge platform and now it is contributing in the economy of the country in effective manners which are operating it. But the business of the Facebook can be affected by the current economic conditions of the few certain regions. The GDP of the particular country can easily explains the consumer patterns as well as well purchasing power of the customers by which the business of the Facebook affected as well.

Sociocultural factors of Facebook's current strategic positioning and its proposed venture into crypto currency

It includes the various factors for instance the majority population’s education level. The usage of the Facebook can be affected by the users in certain country. In that country the attitude of the people for the acceptance of the social networking sites also can affects the business of the Facebook. In includes the conditions of the people in which they did not feel secure and comfortable while using such public platforms (Uzialko, 2019).

Technological factors of Facebook's current strategic positioning and its proposed venture into crypto currency

This is all the technology about which the Facebook is discussed and for the following technological trends it has been consistent. The technology provides the good ways for making it convenient for the consumers in order to provide them easy access of the Facebook from any device at anywhere. All of the consumers needed conveniences so if the access of the Facebook will be provided in all technological devices than the users will use it more.

Environmental factors of Facebook's current strategic positioning and its proposed venture into crypto currency

The Facebook business model must be incorporated the model of the sustainability by which it can be the parts of the economic environments. As it is social networking site and online network and the revenue of the Facebook is not affected by the environmental factors. But if the project conversation will be involved in this than it can help them in order to gain the authentic and good brand name (Sapovadia, 2015).

Legal factors of Facebook's current strategic positioning and its proposed venture into crypto currency

The legal factors are the most important element for nay business when the business has to enter in the international markets. Facebook has to ensure with the data protection laws, patent rules and copy right laws for the certain particular region of the country. The Facebook can run the smooth business by implementing this law (Miglio, 2019).      

Crypto-Currency Strategic Intent of Facebook's current strategic positioning and its proposed venture into crypto currency

Facebook is implementing the various strategies of the Crypto-Currency in its business and these are also known as the investment strategy for the Crypto-Currency.  Facebook has its ventures with the PayPal (The guardian, 2019). PayPal is known as the first organization for dropping out the crypto-currency of the Facebook’s Libra such as the several embattled projects are continues for facing the queries of the regulators across the globe. Libra is the one of the best crypto-currency of the Facebook and it’s also introduces as the results of its investments strategies. It is technically an association that is backed by the nonprofit’s organizations and multinational companies. The Facebook’s are also engaged in taking the leads, Calibra and the subsidiary of Facebook which is intended to be the main ways in which the consumers can easily interact with projects of the consumers (Konowicz, 2018). The Facebook is also engaged in the implementation of the various strategies for the crypto-currency and these strategies are;

Market Cap strategies of Facebook's current strategic positioning and its proposed venture into crypto currency

White paper strategies

  The Facebook also provides the trading strategy for its users that is contains on the buy and hold and buy the dip strategy. Buy the dip strategy provides the good knowledge for the value of the Crypto-Currency that will be higher by the users (McKinney Jr, 2015).   

Crypto-Currency Barriers to Entry of Facebook's current strategic positioning and its proposed venture into crypto currency

The Facebook is facing criticism at the time of the announcements of the Libra because the policy makers and regulators across the globes are concerned with the financial stability and Libra’s impacts. For antitrust issues an investigation of the Libra Association has been launched by the EU. The Facebook is pressing by the lawmakers of the United States for moratorium on the project until all off the issues cannot be solved that can be analyzed and understood. It is being reported due to this and several other concerns. But there are the few supporters of the Libra that has come back and they started to protect it.    Even the development of the Libra could not authorized by the European soil just because of the threat to monetary sovereignty and it has been stated by the Finance ministers of the French Economy. Libra faces the various barriers to enter in the markets such as few of the financial leaders in the world expressed concern that Libra threatens the financial stability of nations (Marr, 2019).     

Conclusion to the study of Facebook's current strategic positioning and its proposed venture into crypto currency

By summing up the entire discussion it has be concluded that the Facebook is the one of the Well-known and leading social networking sites. It Contributes in the in the economy of the country. Facebook has ventures with the Crypto-Currency and it is implementing the various strategies for investing in the Crypto-Currency business. The Libra is the well-known Crypto-Currency of the Facebook. The criticism of the various financial leaders has becomes the major barriers for entry in the market for the Crypto-Currency of the Facebook. The external environments are affecting the business of the Facebook that represents it needs favorable environments for running the smooth business.    

6.  Bibliography of Facebook's current strategic positioning and its proposed venture into crypto currency

Halpern, S. (2019). Facebook’s Audacious Pitch for a Global Cryptocurrency. newyorker.

Konowicz, D. R. (2018). The New Game: Cryptocurrency Challenges US Economic Sanctions.. Naval War College Newport United States.

Marr, B. (2019). Facebook’s Blockchain-Based Cryptocurrency Libra: Everything You Need To Know. forbes.

Mazikana, A. T. (2018). The Impact of Cryptocurrencies in Zimbabwe. . An Analysis of Bitcoins. An Analysis of Bitcoins.

McKinney Jr, R. E. (2015). Counterfeiting in cryptocurrency: An emerging problem. In Handbook of Digital Currency (pp. 173-187). Academic Press.

Miglio, M. (2019, 04 08). The Current And Future Implications Of Cryptocurrency For The Legal Industry. Retrieved from www.forbes.com: https://www.forbes.com/sites/theyec/2019/04/08/the-current-and-future-implications-of-cryptocurrency-for-the-legal-industry/#3e13c80b68f9

Sapovadia, V. K. (2015). Legal Issues in Cryptocurrency. In Handbook of Digital Currency (pp. 253-266).

The guardian. (2019). PayPal pulls out of Facebook's Libra cryptocurrency. Retrieved from https://www.theguardian.com/technology/2019/oct/07/paypal-pulls-out-facebook-libra-cryptocurrency

Uzialko, A. C. (2019, 06 27). Cryptocurrency and the Law: What Small Businesses Should Know. Retrieved from www.businessnewsdaily.com: https://www.businessnewsdaily.com/15164-cryptocurrency-for-small-business-and-the-law.html

Yüksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis. International Journal of Business and Management,, 7(24), 52.