The Market Research Plan for Woolworth

Market Research Plan-TASK 2

Part A: Implementation Program of Market Research Plan

There are several things that will be performed for implementing the research plan efficiently. Before implementing the implementation program a complete implementation strategy will be developed which will help the individuals in implementing the market research plan. The implementation strategy will focus on all those factors that are necessary for market research plan implementation. The following is the implementation strategy in detail:

Implementation strategy of Woolworth

The Woolworth Corporation will hire consultants who will perform market research for the organization. The organization's marketing department will identify the best consultant available in Australia and then select the best consultant among the list of consultants. After selecting the consultant the organization will create a contract with the consultant for conducting the market research. The project manager & top management of the corporation will evaluate or monitor the performance of the consultants and will take feedback from them on weekly basis. This will allow the organization to manage and evaluate its consultants efficiently. The evaluation of consultants regarding their performance is necessary to achieve project goals (GOVINDARAJAN, 2007).

Communication of Priorities of Woolworth

The following is the project budget and timeline of the project that must be communicated to all the personnel who are involved in the project.

Project Budget of Woolworth

The above s the marketing research plan project budget. It includes all the costs which are associated with performing the market research and implementing the marketing strategy (Kerzner, 2009).

Project Timeline of Woolworth

The above is the Gantt chart that is explaining the timeline of various activities that are involved in the market research project.

Resources Required of Woolworth

The organization needs consultants and market experts who are going to perform market research. The organization will require the funding through which it can implement its market research program (Morris & Pinto, 2010).

Contingency Plan of Woolworth

The following is the project Contingency Plan:

Part B: Information Session

Researchers Role & Expectations of Woolworth

The researchers will collect data regarding the market by using various tools. It is expected that the data will be gathered by the researchers will be authentic and do not include any kind of error. The research that will be gathered by the researchers would be beneficial for the organization and achieve the goal of the project (Penaloza, et al., 2013).

Documentation & Submission of Woolworth

All the necessary documents, which include project scope statement, budgets, project schedule, and contingency plan will be submitted before the initiation of the project (GOVINDARAJAN, 2007).

Communication Strategies of Woolworth

All the facts and figures related to the project will be communicated with all the personals of the project.

 References of Woolworth

GOVINDARAJAN, M., 2007. MARKETING MANAGEMENT. 2 ed. s.l.:PHI Learning Pvt. Ltd.

Kerzner, H., 2009. Project Management: A Systems Approach to Planning, Scheduling, and Controlling. 10 ed. s.l.:John Wiley & Sons.

Morris, P. & Pinto, J. K., eds., 2010. The Wiley Guide to Project Organization and Project Management Competencies. s.l.:John Wiley & Sons.

Penaloza, L., Toulouse, N. & Visconti, L. M. eds., 2013. Marketing Management: A Cultural Perspective. illustrated ed. s.l.:Routledge.